- We are preparing for an IPO with the intention to list the company’s share at Spotlight Stock Market within 8-12 months.
- Within a three-year period, Vici iGaming AB aims to generate sales of more than SEK 50 million, with an operating margin before depreciation exceeding 85%.
- Vici iGAMING scales its business by building a network of affiliate websites and signing collaboration agreements with more iGaming operators. The upscaling can be done at a rapid pace with the help of acquired knowledge and established systems.
- Our vision is to become a leading player in the European affiliate market to the iGaming industry.
There is one class of shares in the company. One equity equals one vote. All shares have equal share of the company's results and dividend.
The offering of Vici Igmaing AB (publ) is organized by Eminova Fondkommission AB. Shares can be subscribed through the electronic subscription platform FundedByMe who will give instructions on how to proceed with your investment.
The problem this product solves
Today iGaming operators find a huge challenge in generating leads to their respective platforms. Traditional media channels are difficult to track, measure and evaluate the results – which are often at best estimated.
How the product solves it
Vici iGaming AB generates organic traffic of potential online players for iGaming Operators on affiliate websites. The traffic on the Company’s affiliate websites is generated by offering visitors unique game-related content in the form of top lists, bonus lists, news, reviews and a separate live streaming channel with game-related broadcasting several times a week.
The business consists of generating organic traffic of potential online players on affiliate websites, where visitors take part of marketing material from iGaming operators who are customers of the company. These corporate customers, in turn, pay the company for this exposure. The traffic on the company’s affiliate websites is generated by offering visitors unique game-related content in the form of top lists, bonus lists, news, reviews and a separate live streaming channel with game-related broadcasting several times a week.
Product use cases
iGaming operators like Betsson, Kindred Group, LeoVegas, ComeOn, Mobilebet, Folkeautomaten, Norgespill. com and GetLucky, who we currently have signed agreements with, would use Vivi iGaming's services to generate traffic and lead potential online player by creating exposure on content driven affiliate websites. Marketing through Vici iGaming's services is easily tracked and precise.
Both the underlying iGaming market and the affiliate market itself are experiencing substantial growth, exceeding 7% annually. This is primarily driven by digitalization but also by deregulations of iGaming, such as in several North American states. The global iGaming market size in 2018 was estimated to 49 billion euro, and the global affiliate market to 5.3 billion euro.
During the second quarter of 2019, Vici iGAMING will enter the markets in Finland, Sweden, Denmark, the UK, and the Netherlands. The company will also launch brands in France, Spain, and Italy during the second half of the year.
Vici iGaming operates in a competitive industry. The company competes partly with both new and established local and international players within Internet marketing, partly other marketing methods like TV, print ads and radio. Among the major players we see Catena Media, Net Gaming Europe and Innovation Lab's as competitors. Among medium-sized affiliate companies, the company compete directly with Ribacka Group and the Interactive Gaming Group.
Unique differentiator from competitors
Affiliate marketing is by many considered to outperform traditional marketing channels in cost models, flexibility and organic commitment from visitors. For most iGaming operators collaborations with affiliates is a very important and central part of their business and they have standardized processes in order to sign an affiliate agreement. In comparison to competitors that also work with affiliate marketing ,we believe we have competitive advantages by running a more efficient business.
Company revenue streams
By mainly charging our costumers in form of shares of the customer´s future revenues, we can offer the gaming operators an attractive marketing option combined with low risk compared to traditional marketing channels. Agreements on fixed cost payments or subscriptions are also possible payment methods.
Our strategy is to have a number of distinct brands across a number of different countries. Access to these brands will be created via media channels in each respective territory, such as, search, social media, video content etc. where we will focus on the media where potential consumers are located and will target them with relevant offers to drive them to our website(s).
"We only use the very best individuals to realize our vision. Our key personnel come from all over the world and have held leading positions in each of their previous fields" - Nick Mounteer, CEO
Next key objectives
- Within a three-year period, we aim to generate sales of more than SEK 50 million, with an operating margin before depreciation exceeding 85%.
- Intending to be cash-flow- positive by 2020
- Preparing for an IPO with the intention to list the company’s share at Spotlight Stock Market within 8-12 months.
- During the second quarter of 2019, we will enter the markets in Finland, Sweden, Denmark, the UK, and the Netherlands. Then we plan to launch brands in France, Spain, and Italy during the second half of the year.
The founders of Vici iGAMING have together invested approximately SEK 1 million and 1,000 hours of work prior to this offering.
Use of funds
The capital which is raised by this offering, is intended to be used primarily for marketing purposes in order to achieve increased traffic on affiliate websites, analysis of traffic on affiliate websites, development of additional affiliate websites and working capital to accelerate the Company’s market expansion.
We are preparing for an IPO with the intention to list the Company’s share at Spotlight Stock Market within 8-12 months.
Since we operate in a competitive industry we see a risk with not succeeding in taking enough market shares. This we intend to mitigate with strong and experienced team. We believe that together with technology, the content will be an important success factor. We have engaged some of the best content writers in the iGaming industry to produce quality content with guidance from our leading SEO experts.