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Markexpo Mark och Fastighet i väst AB

Ecological houses

Markexpo is a real estate company whose business concept is to acquire, develop and build ecological and energy producing residential properties in areas that are developing positively.

Markexpo establishes ecological residential areas consisting of wooden properties with imported house elements and energy solutions consisting of solar cells and batteries in common facilities.

Our first project at Bokenäset, Uddevalla comprises seven ecological and energy producing properties, and the next project comprises 40 properties.

We invite you to join our journey that will change the real estate industry and make ecological, modern houses accessible to more residents.

Investor proposal

Our vision is to build eco-villages that are climate-positive and self-sufficient in electricity, with electric cars included for CO2 neutral commuting, at a lower price than our competitors. We are almost there. Come along and join our mission!

“Buildings use most of our energy, and they are the number-one component of climate change in energy use”.

These words came from Jeremy Rifkin, a leading economist who is helping countries such as China and Germany advance to the third industrial revolution, the distribution society. If the planet Earth is to remain, we need to change how we live. Join us!
Dividends: are planned for each completed project. Our goal is to provide a 10% - 20% annual share dividends. When the next project with 40 properties begins, it will also give share dividends. See document "Markexpo Dividends".

As a shareholder, you will get a 2% (10,000+ shares) or 4% (20,000+ shares) discount on all our products. If you convey business or land or otherwise contribute to the company's development through increased sales, you will receive 2% or 4% in commission.

The shares being issued are B shares with 1/10ths of a vote, with pre-emption.

Lead-investors have been given a share-discount.

Product

The problem this product solves

Todays’ market has several major problems:

  • Real estate is a large energy consumer and contributes greatly to the climate crisis. The construction and real estate industry has a huge responsibility when it comes to climate change, but few companies do anything about it.
  • Buying a newly produced house is both expensive and time consuming, and houses are only turnkey when moving in – a large part of the work remains.
  • The time from signed purchase contract to occupancy is long, often up to 12 months, due to inefficient project planning and production.

How the product solves it

We build energy-producing ecological houses by building an energy park close to the properties with upgradeable solar cells and batteries. We do this at a radically lower cost than our competitors. Using refined wood from Swedish and Finnish forests, we build environmentally friendly house elements in the Baltic states, which are then imported to Sweden and assembled on-site. All transports are climate compensated.

We have sharply reduced the time from purchase contract to occupancy and offer the "Boklart!" concept, which means that the house is complete when the buyer moves in.

Product features

Markexpo creates an overall experience for the buyer wherein we take care of the whole process. Our properties are sold completely finished and ready for occupancy. Our “Boklart!” concept means that everything is fully painted, mouldings are installed and solar cells plus batteries are installed to reduce energy consumption. The garden is ready, and the moving company is included in the purchase price. Within a few months, the buyer can enjoy a new house filled with smart technology.

The properties in Project Bokenäs have an initial price of approximately SEK 3.5 million. For more info, see the document “Production budget”.

Product use cases

Project Bokenäs is the first housing project, with seven residential buildings outside Uddevalla. Production is planned to start in 2019, and the houses will be ready-built in 2020. Markexpo aims for a capacity of 100 new houses annually in the near future. 

Some of the many upsides for residents in Project Bokenäs include:
  • The Boklart! concept.
  • Very affordable to purchase and low-cost maintenance.
  • Close to schools, and Uddevalla is within reach.
  • Includes mooring. 
  • Contributes to positive change in the real estate industry and a healthier planet.

Team

Tim Håman avatar
Tim Håman CEO
Serial entrepreneur who has run businesses throughout life, as former CEO of the FTT group, an international and global group of IT software for the foreign exchange market with as many as 53 employees and 10 consultants, with risk financing of over SEK 130 million. Has developed companies and entrepreneurs ... See more
Serial entrepreneur who has run businesses throughout life, as former CEO of the FTT group, an international and global group of IT software for the foreign exchange market with as many as 53 employees and 10 consultants, with risk financing of over SEK 130 million. Has developed companies and entrepreneurs over the past 5 years, and has lived and worked with agriculture for 11 years. See less
Björn Larsen avatar
Björn Larsen COO
Björn has worked as an entrepreneur most of his life and just previousliy ran a company renting out construction scaffolding. Apart from the fact that this business complements the company, Björn has a large contact network of craftsmen throughout western Götaland County. Björn has worked as a programmer and systems ... See more
Björn has worked as an entrepreneur most of his life and just previousliy ran a company renting out construction scaffolding. Apart from the fact that this business complements the company, Björn has a large contact network of craftsmen throughout western Götaland County. Björn has worked as a programmer and systems engineer for 20 years, and is the company's projector and project manager. See less
Ole Magnusson avatar
Ole Magnusson Chief Architect
With over 25 years' experience of drawing, designing and building houses and as craftsmen both in Sweden and in Iceland, Ole's experience is a great asset in the company. Ole has, as well as other co-founders, broad competence in IT and to run companies which he has done over the ... See more
With over 25 years' experience of drawing, designing and building houses and as craftsmen both in Sweden and in Iceland, Ole's experience is a great asset in the company. Ole has, as well as other co-founders, broad competence in IT and to run companies which he has done over the past 15 years. See less
Glenn Petersson avatar
Glenn Petersson CSO (B2B)
Glenn has extensive experience in running a business and brings solid knowledge in sales, back office and administration. With his large contact network, the group's network is being expanded which drives new business for Markexpo. Glenn is responsible for the creation of our retail channel and the sales to our ... See more
Glenn has extensive experience in running a business and brings solid knowledge in sales, back office and administration. With his large contact network, the group's network is being expanded which drives new business for Markexpo. Glenn is responsible for the creation of our retail channel and the sales to our dealers. See less

Market

Target Market

Our target market segment is younger couples or families with children who would have a hard time affording a traditional newly produced house. By simplifying the process and making it just as easy to move into a new eco-house in an attractive area, at the same price as a house with previous owners, we see great opportunities to attract this target group.

There will be a shortage of 1 million homes until 2030, of which 25% are for villas, semi-detached houses, terraced houses and multi-dwelling buildings in suburbs and rural areas, which our target group demands.

Competitive landscape

Sweden has many housing manufacturers, and most of them work with traditional processes that have been used for many years. In addition to the big manufacturers, tens of thousands of smaller construction companies also produce houses. 

Most of them use traditional processes instead of challenging and developing them, which creates rigid, expensive and slow solutions for customers. Therefore, Markexpo has great competitive advantages. 

Unique differentiator from competitors

Our competitors sell houses based upon drawings, which leads to time- and money- consuming changes. Markexpo simplifies this process – we deliver ready-built houses faster, sold through real estate agents, at a lower price.

None of our competitors takes a holistic approach to energy solutions like we do. We use eco-materials, climate compensate our transports and apply a long-term approach during construction.

Our competitors deliver “turnkey” houses, which means a lot of work still remains. Markexpo delivers houses based on “Boklart!”, with a lower price and no additional work for the buyer, making ecological houses accessible to a larger market. 

Company revenue streams

Our primary source of income comes from the fact that we sell complete properties via brokers. The first source of income for the company will be our current project, which consists of seven properties on Bokenäset, outside Uddevalla. The next project will comprise up to 40 properties. 

Our secondary source of income is through resellers, which means that we can expand faster at slightly lower margins. The more properties that are built in a project, the better the profit margin and the larger the revenue generated.
 
Later on, our energy solutions for the properties will also produce cash flow.

Product/service distribution

Our primary sales channel is through real estate agents, who are responsible for the entire sale. This means that they value the house before it is built and then complete the sale to the buyer. Our secondary sales channel is through retailers that buy our modular houses and assemble and sell the properties themselves. 

The marketing will be primarily digital, with social media and search engines as the primary channels. We will also participate in physical events such as housing fairs and our own events.

Execution

Previous milestones/traction

  • Security with broker evaluation for the area (2016)
  • Agreement for the land for the first project at Bokenäs (2016/17)
  • Road built, including canalization for storm water/sewage/electricity (2017)
  • Developed and completed our first three-house models (2016–2018)
  • Acceptance from the bank for a construction credit of SEK 1.5 million per property (2018)
  • Municipal acceptance of a joint sewage treatment plant (2018)
  • Start of crowdfunding for final financing (2019)

Next key objectives

  • Secure a successful crowdfunding campaign with as many new shareowners as possible who want to be part of the journey to make real change in the construction and real estate industry (2019).

  • Build and sell 7 properties at Project Bokenäs (2019–2020)

  • Negotiate clearly with the upcoming project owners for the next land acquisition (2019).

  • Start the next two projects in 2020/2021, consisting of up to 40 properties each, with the possibility of expanding to even more in the future.

Previous Financing

For Project Bokenäs, approximately SEK 1.5 million has been financed so far for the detailed development plan and the road that has been built, including the sewer pipes and electrical extensions up to each plot. Development of house models and work with area planning have been financed by approximately SEK 1.1 million. Markexpo’s total share capital amounts to SEK 300,000.

Partnerships

We work in close partnership with our suppliers and producers. We carefully select with whom we work and have a constant dialogue with our partners to continuously develop our offerings to our future homeowners.
 
We have many local subcontractors who will supply energy solutions, plumbing, electricity and various construction services to complete the properties before sale.
 
We also have many outstanding talented partners who help us with marketing, IT services, business systems, administration, accounting and project management.

Use of funds

The money will primarily be used to build Project Bokenäs’s seven properties. Each property will be financed by approximately SEK 1.65 million (up to seven properties), and the remainder will be financed with credit in the bank. The more properties we can start at the same time, the more cost-effective building them will become. A smaller portion of the liquidity will also be used to finalize and acquire the next land area. The money will also be used to market our houses and ecological solutions and to start our reseller network.

Industry Certifications/Awards

We are certified sewer installers for FANN, which gives us access to Sweden's most sold sewer units for many simultaneously connected properties.

Return on Investment

Impact investing provides impactful returns

Return on investment
  • Annual share dividends of approximately 10%-20%.
  • Share dividends from subsidiaries, see document "Markexpo Dividends" for more info.
  • Future planned exit, either by selling the company or making an IPO (2025-2027). We will also give shareholders the possibility to sell their shares during later financing but before the planned exit (2022-2023).

Value for investment
  • Shareholder discounts on Markexpo's products (2% with +10 000 shares or 4% with +20 000 shares).
  • Commission for shareholders when promoting Markexpo's products (2% with +10 000 shares or 4% with 20 000 shares.)

Risk Analysis

One of the potential risks is that Sweden will enter a recession, which would have short-term negative effects on our sales, but the value of the properties would still remain.
 
Another risk is whether the “big giants” in the industry would start a price war.
 
Another potential obstacle to growth is if we cannot find more good ground conditions for new areas quickly enough or if any of our suppliers cannot deliver their services or products to us as agreed.