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Barndom AB

The invisible crime

Through the documentary film "The Invisible Crime"  Patrik Sjöberg and Elaine Eksvärd have joined forces. The Invisible Crime will throw light on the fact that one out of five children is submitted to sexual abuse. In the documentary Patrik and Elaine, both survivors of sexual crimes as children will meet politicians, experts, victims and abusers. But instead of talking about the children, Patrik and Elaine will talk to the children. If you choose to contribute to partly financing this documentary, you not only finance it - you also contribute to a better future for our children. Thank you!

Investor proposal

Become a part of our journey in financing this documentary film for a better future for our children. Together we can spread the message and prevent the fact that children are submitted to sexual abuse. All money raised is most welcome.

If you contribute with a somewhat higher amount you will be rewarded the following:

  • From 5000 SEK and you will be invited to the premiere of the documentary.

  • From 10 000 SEK and you will be invited to the premiere as above and also get your name in the end credits in the film.
All shares will be issued as B-shares.

Product

The problem this product solves

One of five children in each school class have or will be submitted to sexual abuse. And the perpetrator isn´t mainly the stereotype of a predator with a black overcoat, rather a close friend to the family or a relative. This makes it a lot more difficult to identify the crimes when they appear. Many children aren´t aware of a crime is being committed, but feels that something isn´t right. That is why it is important to teach the children what personal integrity is about and that a no is a no when it comes to your own body.

How the product solves it

Through the documentary "The Invisible Crime" we will start a debate and create a dedication amongst people to take this problem seriously and do something about this problem that our children are being submitted to. In this documentary we want people to know about this problem, talk about this problem and actually do something about it. It can be through political decisions, but also by producing information material to children and young people and to everyone who stands close to children and who work with children. The children are now and that's why we need to do something now!

Product features

Barndom AB will produce the documentary "The Invisible Crime". In the film, Patrik Sjöberg and Elaine Eksvärd will meet decision-makers and experts to ask them what is being done today about sexual abuse against children. They will travel to countries who use other methods to prevent sexual abuse. They will meet with predators and victims to explore why these things happen and ask them if they feel any regrets and revenge. On this page, you will find a developed description of the content.

Product use cases

The documentary "The Invisible Crime" will be broadcasted on TV in Sweden and abroad. It will also be published on streaming sites to make it available for schools, sports clubs, students etc. We will also hold viewings on cinemas. There will be an age limit of 7 years+ due to the sensitive content.

Team

Elaine Eksvärd avatar
Elaine Eksvärd Co-founder & managing director
Elaine is a Swedish author who mainly writes about rhetoric. She is also a consultant, public speaker and a rhetoric expert in main TV-channels, amongst them Swedish Television during the American presidential election 2008 and the general election in Sweden 2010 and 2014. In 2016 she published the much-circumscribed book ... See more
Elaine is a Swedish author who mainly writes about rhetoric. She is also a consultant, public speaker and a rhetoric expert in main TV-channels, amongst them Swedish Television during the American presidential election 2008 and the general election in Sweden 2010 and 2014. In 2016 she published the much-circumscribed book "While he sleeps" where she accused her father of sexual abuse during her upbringing. See less
Patrik Sjöberg avatar
Patrik Sjöberg Co-founder
Patrik Sjöberg is a Swedish athlete in the high jump. He still holds the Swedish and European record in the high jump, 2,42 meters, set already in 1987, which makes him the third best in all times. In 2011 he published his book "What you didn´t see" in which he ... See more
Patrik Sjöberg is a Swedish athlete in the high jump. He still holds the Swedish and European record in the high jump, 2,42 meters, set already in 1987, which makes him the third best in all times. In 2011 he published his book "What you didn´t see" in which he describes how his trainer and step father committed sexual abuse against him for a number of years. See less
Bobbo Krull avatar
Bobbo Krull Executive Producer
Bobbo Krull is a Swedish radio presenter and producer, famous for "Pipppirull", a much-appreciated series on national radio between the years 1998 and 2003. He also works producing content for TV-programs "100 höjdare" and "The meaning of life" for TV4 plus. Since 2016 he produces the pod "Krull & Criminal" ... See more
Bobbo Krull is a Swedish radio presenter and producer, famous for "Pipppirull", a much-appreciated series on national radio between the years 1998 and 2003. He also works producing content for TV-programs "100 höjdare" and "The meaning of life" for TV4 plus. Since 2016 he produces the pod "Krull & Criminal" where he interviews people with a criminal background. See less

Market

Target Market

The documentary has a very important and, unfortunately, a constant topic. It should be seen by as many people as possible to create a debate and knowledge about this problem. In Sweden, the documentary film will be sold to the largest tv networks, Sveriges Television (Swedish Television) and TV4. To be attractive to the international market the film must be adjusted and translated in subtitles, but we see a commercial potential to sell viewing rights, mainly in Europe. 

Competitive landscape

There have been documentaries made before about sexual abuse against children, but not really been talking with the children. In that sense, this documentary will be unique. 
The participation of Elaine and Patrik will make it exclusive as no one can produce something even similar. Both Patrik and Elaine are well known and famous that will create headlines and spread attention even further.

Unique differentiator from competitors

The documentary will have unique content as both Patrik and Elaine personally have been submitted to sexual abuse in their childhood and will share their own history to create knowledge and debate around this subject.

Company revenue streams

The revenue will be created from sales of viewing rights to Swedish and international TV-networks. Some revenue will be created through advertising revenues from streaming services as YouTube and others. All revenues will be reinvested into the company to keep working with this always important subject.

Product/service distribution

The documentary "The Invisible Crime" will be shown on TV-channels, on their steaming-services and other streaming services. Later on YouTube and Vimeo. The target is to show it to as many viewers as possible in Sweden and throughout the world, due to its most important message.

Execution

Previous milestones/traction

Elaine and Patrik have been working on this project on a voluntary basis together with Bobbo Krull and the film production company DRLNG Production AB. They have also involved other persons with large experiences of advanced TV-productions. A five-minute-long trailer has been produced and published. 
This hopefully successful crowdfunding campaign will be the start of the full project/documentary.

Next key objectives

2019
During Q3 this year, July to September, all research and planning of the campaign will be made. The filming will start in the later part of Q3 and during Q4. 

2020
The documentary will be ready to be shown on TV-networks in Sweden and abroad. We will start marketing the documentary to potential networks, mainly in Sweden but also create attention internationally.

2021
Best case scenario is to produce further documentaries surrounding this subject. This depending on attention, interest and capital.

Previous Financing

Until now the project has been funded on a voluntary basis.

Use of funds

Capital raised will be used to produce the documentary "The Invisible Crime". Pending of the amount raised, we will be able to modify the content and length. If this crowdfunding-campaign only reach the lower target we must cut it down in time and content. If the campaign hits the higher target, we will be able to create the full documentary as planned. See the budget document for more information.

Return on Investment

The largest return comes from you being an important part of the project in helping to put sexual abuse against children on top of the agenda. Through your funding, regardless of amount, you will be part of a mission to change the world for our children. Children aren´t just the future, they are now!
The main revenue generated through sales will be reinvested in the company. If successful a financial dividend can be discussed. 

Risk Analysis

The main risk is that none of the main TV-networks will buy the documentary. On the other hand, we will always be able to publish the documentary for viewing in free online streaming services and by doing so, generate revenue through advertising sales. Another risk, as mentioned earlier, is that we will not reach the maximum financing target. But if we reach the minimum target we can start our important work and produce a shorter documentary and from this start a debate, get attention and hopefully be able to reach more funding to continue our work.