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Grand Le Mar

Italian luxury menswear clothing made affordable.

Grand Le Mar is a menswear e-commerce clothing brand. We sell high-quality clothing, with a strong brand image, at prices that do not break your bank. Our concept is consumer-friendly in every aspect - high quality, low price, cool brand, fast delivery, and the market is a multibillion dollar industry.

We have high margins on our products thanks to our lean supply chain. This is a huge opportunity, and we are confident that this is a recipe for success. We hope you will join us on this journey to revolutionize the menswear clothing industry, and Grand Le Mar's worldwide launch!

Investor proposal

  • Menswear is the fastest growing category (expected) in the entire e-commerce industry. It is a multi-billion dollar market.
  • Crowdfunding-investors will re-coup their investment quickly, as we plan to pay out 50% of all dividends to our investors until investors have received the same amount of capital in the form of dividends as they invested in the company in the first place. You will then get dividends in relation to your ownership.
  • We can launch worldwide as we have an extremely lean supply chain.
  • We attract a new segment on the market since we make luxurious menswear affordable to everyone.
DIVIDENDS: As an investor, you will own preferential shares of Class B. This means that you will get preferential dividends until you re-coup the capital you have invested in Grand Le Mar. Crowdfunding investors will get 50% of all dividends until they re-coup their investments. After that, they will get dividends in relation to their ownership.

INVESTOR'S DISCOUNT: Investors will get life-long discounts on all of our clothing (between 15-30 % dependent on product).

VOTES: Shares of Class B have 1/10 of the voting rights as Shares of Class A.

Product

The problem this product solves

Consumers today care about mainly three things when buying clothes; price, quality and brand image.

Most luxury clothing companies can create an appealing brand image and offer somewhat high quality, but the prices are sky-high because of huge mark-ups, numerous middlemen and ineffective distribution. Therefore, most consumers cannot afford these brands.

On the other side of the spectrum, the low price segment can offer affordable prices, but the quality is terrible and the brand image is practically non-existent.

So the problem is: where should consumers turn to if they do not wish to compromise?

How the product solves it

QUALITY: By only using fabrics from the most iconic mills in Italy and England; such as Cerruti and Thomas Mason - we ensure that our clothing is of the highest standard. We pay a lot of attention to details and every product is carefully designed and engineered.

PRICE: By cutting out all middlemen, having no physical stores with large fixed costs, and completely focusing on E-commerce - we are able to offer clothes at 1/2 of current market prices.

BRAND: Together with our dedicated team of art directors, we focus on disruptive modern branding.

Product features

Our product catalogue ranges from suits, shirts, trousers, ties, and shoes, to accessories such as watches, rings and sunglasses.

We combine formal wear with modern twists for an upgraded yet classic look. By doing this, we add a "cool-factor" to traditional clothing and therefore make it more appealing to a modern crowd.

To view our full collection, please visit www.grandlemar.com (password: iacraw).

Note: more products are coming to the webpage soon.
Note: All investors will receive a discount on all of our clothing (between 15-30 % dependent on product).

Product use cases

Our products can be used anywhere at anytime - whether you're at work, at formal parties, or just for strolling down the street on a Sunday afternoon. In other words, our product captures both formal wear, and casual wear. Style does not necessarily have to be formal, it can be casual as well. We firmly believe that "style" is created when you combine formal wear with casual elements.

Team

Oscar-Alexander Hegelund avatar
Oscar-Alexander Hegelund CEO & Co-Founder
Works full time. Studies BSc in Business & Economics at the Stockholm School of Economics (Handelshögskolan), but works full time at Grand Le Mar in parallell to his studies. Entrepreneurial mindset, well connected, structured. Oscar-Alexander has already proven his skills by setting up the whole structure around Grand Le Mar ... See more
Works full time. Studies BSc in Business & Economics at the Stockholm School of Economics (Handelshögskolan), but works full time at Grand Le Mar in parallell to his studies. Entrepreneurial mindset, well connected, structured. Oscar-Alexander has already proven his skills by setting up the whole structure around Grand Le Mar for a worldwide launch. Oscar-Alexander, as CEO, is in charge of sales, marketing, and supplier management. Oscar will finish his studies at SSE within 1 year. See less
Gustaf Douglas Hegelund avatar
Gustaf Douglas Hegelund Chairman & Co-Founder
Works full time. Studied BSc in Business & Economics at the Stockholm School of Economics (Handelshögskolan). Orderly and pays attention to details. Has all paperwork in order and keeps an eye for pitfalls in business arrangements. Is in charge of logistics, agreements, financial management, and product design. Knows UX/UI (Gustaf ... See more
Works full time. Studied BSc in Business & Economics at the Stockholm School of Economics (Handelshögskolan). Orderly and pays attention to details. Has all paperwork in order and keeps an eye for pitfalls in business arrangements. Is in charge of logistics, agreements, financial management, and product design. Knows UX/UI (Gustaf has designed www.grandlemar.com). Enjoys sailing in his free-time. See less
Alex Eneroth avatar
Alex Eneroth Art Director & Cinematographer
Works project-based. Has years of experience within photography, video and shooting commercials. Alex has recorded international music videos with global artists.
avatar
Piyush Mathur CTO
Works project-based. Piyush is in charge of technical operations (programming and development). Piyush is well-versed in both frontend and backend development, and therefore knows how to build user-friendly webpages that have scalable servers to handle big data traffic.

Market

Target Market

Our target customers are men between the ages of 18-55, and our primary markets are Europe and the US. Our customers range from price-sensitive students who never before could afford high quality clothing, to the quality-aware expert who wants to get the most bang for the buck.

E-commerce fashion worldwide revenue is expected to rise from $481.2 billion to $712.9 billion by 2022. While women may still be fashion's biggest spenders; if you look at sales growth, men now lead the race with an expected growth of 11 percent between 2018-2022.
This is a huge opportunity for us.

Competitive landscape

Our largest main competitor is Suitsupply - a Dutch company with a revenue of around 300 million EUR (2018). Many clothing brands sells menswear, but, Suitsupply is the only brand on the market with a somewhat similar concept to Grand Le Mar. Our goal is to compete with Suitsupply in a segment where they are leaders in the market.

While competition naturally could be regarded as something negative, we also believe that Suitsupply's rapid success serves as proof-of-concept that this market is growing, and hence, that the sky is the limit for Grand Le Mar to become a multinational company.

Unique differentiator from competitors

Apart from differing in affordability and quality, we also differ from our competitors, by offering styles and products not yet seen on the market.

Key ways in which we differ from Suitsupply, are that we have a limited amount of generic products and a much larger focus on innovation. We always aim to be disruptive and offer innovative products that make heads turn. These products demand R&D, skilful engineering and craftsmanship. Another major difference is that consumers often have to make alterations to their clothes by visiting Suitsupply´s stores, something they charge hefty for.

Company revenue streams

100% of our sales are generated through E-commerce. We are data-driven, and we will stock up our inventory based on demand and high margins.

Product/service distribution

Grand Le Mar is at heart an E-commerce company, which means that we will generate sales through our online platform (www.grandlemar.com). We've spent countless hours making our webpage as user-friendly and as smart as possible. By focusing on E-commerce, rather than opening up physical stores, the global market is at our fingertips, and we can reach customers all over Europe and the US with just one click.

Our warehouses are located in the Netherlands and the US, and all of our clothes will be distributed to customers through these warehouses. We'll also drive sales through social media, such as Instagram-business.

Execution

Previous milestones/traction

2018:
  • Entered partnerships with the finest fabric-makers and clothing manufacturers in the world.
  • Launch-collection developed with a wide, yet selective, product-range.
  • Fully developed and functioning online platform (www.grandlemar.com) with payment- and logistic systems.
  • Reached 10k followers on Instagram. All organic followers.
  • Logistic and distribution system set up over Europe and the US.

2019:
  • Launch marketing campaign for 2019 shot and edited.
  • Crowdfunding campaign for raising capital.

Next key objectives

Key objectives 2019-2020:
  • We can launch Grand Le Mar worldwide within 1 month from the closure of this crowdfunding campaign. - We will focus on reaching our financial projections (for year 1-2). To see our financial projections, please go to "Documents".
  • Expand our team; Customer Support and Social Media Managers.
  • Grow our social media accounts to 100 000 organic followers.
  • Increase our product range.

Previous Financing

  • Founders have invested approximately 30 000 EUR into the company.
  • Company does not have any bank loans or any other debt.

Partnerships

Fabric makers:
  • Thomas Mason (have provided the English Royal Family with fabrics since 1700s)
  • Cerruti 1881
  • Huddersfield
  • Tessitura Di Sondrio
  • Tessin
  • Tessitura Monti
--> best fabric makers in the world.

Manufacturers:
  • CEYADI
  • VILKMA
  • SFFI GROUP
  • DRESS ITALY
  • YC SUNGLASSES GROUP
  • VE AND VILE

--> educated by Italian Tailors. Top quality, great attention to detail.

Logistics:
  • CB FASHION
  • FLEXPORT
--> specifically focuses on logistics within the clothing industry.

Use of funds

The funds will used the get the business running. This is what we need the funds for:

Stocking-up inventory: 75.000 EUR
Marketing: 70.000 EUR
Shipping & Freight: 20.000 EUR
Programmring/Development: 10.000 EUR
Office Rent: 15.000 EUR
Lawyer counseling: 2.000 EUR
Accounting: 3.000 EUR
Unexpected costs: 5.000 EUR
Salary to founders: No salary until the business has been proven to work.

In case we do not reach our maximum funding goal, we will allocate the same proportions (%) of the funds to each post as in the budget above.

Industry Certifications/Awards

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Return on Investment

We expect to be able to pay out *preferential* dividends to investors at the end of our third fiscal year. We will pay 50% of all dividends exclusively to our crowdfunding-investors until investors have received the same amount of capital in the form of dividend as they invested in the company in the first place. We do this because we want our crowdfunding-investors to be able to re-coup their investments as quickly as possible. After crowdfunding-investors have recouped their investments, they will get dividends in proportion to their ownership.

Long-term goal is to do an IPO. Please see financial document.

Risk Analysis

Without a doubt, the largest risk facing every E-commerce clothing company is the amount of returns. Returns are estimated to roughly 20% of all products sold, where the majority are due customers ordering the wrong size.

However, we have a solution: to implement an artificial size advisor on our platform. It might sound complicated, but is it not. On our webpage, customers will be able to specify, for example: "I am 184 cm tall, I weigh 82 kg and I prefer a loose fit". The webpage will then say: "with 93% probability, you should order size 40L".