Flytta is the next generation's way of real estate broking! Sweden's housing market consists of approximately 170,000 sales per year worth SEK 381 billion, operated by approximately 7,500 active brokers. Today there is no tool that creates customer relations in an automated way. Therefore Flytta will be a natural step before Hemnet takes over in the sales process. If Flytta manage to attract 6% of the brokers in Sweden to use this tool creating better customer relations, we believe Flytta will have a fantastic growth in the coming 4 years.
B shares are offered. Investors who have entered earlier in the campaign have been offered A-shares.
The problem this product solves
Buying a home is viewed by many as the biggest purchase you´ll do in life which comes with anxiety and risk. Understanding of the broker's everyday life is poor, meaning that communication between brokers and customers (buyers and sellers) often fails. The brokers simply don't have the tools to communicate at a level customers require today. The relationship between brokers and customers becomes weak, which affects the deal. To create stronger relations and trust, communication and transparency must increase. Customers today require proof of the broker's expertise and offer, as well as more support in finding their dream home.
How the product solves it
Flytta creates a streamline communication tool, increasing transparency and trust between brokers and customers. This in a mobile app offering an automated social flow to strengthen the relationship where customers get to know the brokers and the brokers can establish contacts earlier in the process. Good relationships increase customer satisfaction which is crucial for further movement in the housing market, resulting in more business for the brokers and extra opportunities for the customers.
It's said that 100 contacts result in 1 closed deal. With Flytta we claim that 5 times more contacts can be created leading to additional closed deals.
In Flytta, brokers post their daily activities in a social flow and assign them #tags. Ex. #pool. The posts can also be shared via other social media. Customers have free access and can do searches to find their dream home. The customer receives push notifications when a new post appear on something they follow. The customer can now follow their dream home on the journey towards sales.
Flytta is a network creating opportunities for both brokers and its customers. By enabling customers to follow more than one broker at a time we differ from other social apps used today.
Product use cases
Broker Robert coldcalls for new customers a Friday night. He has done 30 business this year and every business feels like starting from scratch. Robert has a tuff time follow up on his contacts which means no new relationships are easy to maintain. Robert decides to makes a post in Flytta and post "Tomorrow customer meeting Vasastan" and tag. #4room#Balcony#trainstation. Within 10 seconds, Robert has created 20 followers. And these followers will be doubled at the next post. Robert can now communicate with his customers more automatically and build important relationships for sales. The more warm relationships, the better deals.
Andreas Nyberg Founder, Market manager and Business developer
Andreas has studied economy and has gained 30 years of experience as an entrepreneur within different industries. During his years as an entrepreneur, Andreas has been curious and responsive with the opportunity to launch new trends and business ideas. A total of 20 companies can be found in his resume ... See more
Andreas has studied economy and has gained 30 years of experience as an entrepreneur within different industries. During his years as an entrepreneur, Andreas has been curious and responsive with the opportunity to launch new trends and business ideas. A total of 20 companies can be found in his resume both national and international. The last 10 years, Andreas has worked in the housing market with property development and brokerage services. These experiences made him realize the importance of digital communication tools for customer service and building relationships. The fact that no human being will be able to handle the amount of information future customer relationships require, led to the idea of Flytta as the next generation broker tool. Andreas' specialty can be described as a relationship-creating marketing strategy or under the leadership "Lead yourself, so you can lead others, to a profitable business". Relationships and references have opened many doors in Andreas's career and now he wants to bring this experience into the brokerage industry. See less
Elin Carlstedt Founder, Sales and Concept manager
Elin has for ten years worked at Fastighetsbyrån, Swedens largest real estate agency. Here she has in various ways worked with marketing and sales development. Together with Fastighetsbyrån HQ and the Gothenburg group she has created local marketing campaigns with great success. A journey from analogue to digital media has ... See more
Elin has for ten years worked at Fastighetsbyrån, Swedens largest real estate agency. Here she has in various ways worked with marketing and sales development. Together with Fastighetsbyrån HQ and the Gothenburg group she has created local marketing campaigns with great success. A journey from analogue to digital media has given her an understanding of how the future of the brokerage industry needs to be managed and what is missing. Elin played an important roll when setting up a call center service at Fastighetsbyrån. An experience that is now the basis for the structure Flytta works after in the creation of relationships with new customers. With her background as a seller, Elin knows the importance of customer relationships and how these can be created, maintained and managed to a profitable business. See less
Flytta targets two segments - transmitters and followers. The transmitters are registered real estate agents which today amounts to approximately 7 500 in Sweden. The followers consist of individuals or companies with interest in the residential, commercial or housing market. The housing market engages, as proven by the 2.5 million visitors each week on the various brokerage websites.
Flytta is a global product based on peoples needs. This means that the brokers can market them and their objects globally.
Flytta is a complement to traditional marketing through for ex. Hemnet and therefore not a competitor to the existing media's for marketing. The difference is that with Flytta you can build relationships before the accomodation is for sale in Hemnet. Today, brokers use their phone (calling customers) as their communication tool and has also begun to practice social media through their own channels to posts on Facebook and Instagram. Since the customer in this case only follows each individual broker, the broad network of possibilities is limited making it harder to find their dream home.
Unique differentiator from competitors
Flytta creates the new CRM (Customer Relationship Management) tool. Since today's brokerage takes place with personal contacts through phone calls or meetings, the ability to influence with these methods decrease due to new GDPR rules. The fact that each individual broker have started to use social media such as Facebook and Instagram, limits the customer to only see that specific broker´s objects. Flytta differ from these methods by offering a GDPR compliant tool for brokers to use where the customer have the opportunity to follow several brokers in one place.
Company revenue streams
1. A premium subscription where the broker gets information about his/her followers and can communicate directly with followers. Additional services in marketing and the brokerage process. Revenue for premium subscription is 2 500 SEK/month per broker and on average 4 000 SEK/month in additional services.
2. Content advertising in the flow for paying customers. Revenue about 15 000 SEK per assignment.
3. Surveys of the housing market on behalf of builders, real estate agencies and others. This will be sold to clients with real-time responses. Revenue approximately 100,000 SEK per assignment.
Flytta will focus on generating users through the existing networks that are found around active brokers in the housing process. In addition, new users will be generated through key partners such as Hemnet, Esoft Connect, Google Adwords, and other social channels. These channels benefit from Flytta since it creates business opportunities for the traditional brokerage process, where marketing takes place after the phase Flytta handles.
Flytta is available today on the Apple app store for mobile devices in a first version. The development has occurred sporadically for 24 months but will now be launched on both iOS and Android in 2019. Flytta has been tested by an internal broker panel and external follower with very good results in 2018.
Next key objectives
- Flytta in 2019 is being developed to version 2.0 where additional services are offered.
- 12/31-2021, Flytta should be the first choice among housing seekers in their changes in housing.
- As of 12/31-2021, Flytta should have 500,000 users per week handled by 4000 brokers.
- As of 12/31-2022, Flytta will be established in 5 countries in Europe and 5 states in the US
- As of 12/31-2022, Flytta has an objective turnover of 360 000 000 SEK
- Sub-goals: As of 31/12-2019 the tool will have 1,500 active brokers in the system.
Previous funding has been made by owners. Application development amounts to approximately SEK 900,000. Wages, including social taxes, amount to approximately SEK 530,000 and other costs approximately SEK 100,000. Thereafter, invested time will be approximately 1200 hours.
Flyttas fuel is creative and interesting posts from brokers who want to build a network of potential customers. This to inspire, build visions and drive those customers mindset towards making changes in their living situation. The brokers and it's agencies therefore becomes the most important partner for Flytta and we already have partnership with 2 major firms. Media partners such as Hemnet, Blocket, Aftonbladet, GP and OTW are also in place.These partners benefit from the relations Flytta creates since the next stage in the broker process is markering and advertising in these medias.
Use of funds
- Flytta 2.0 with adjusted design and additional services. Specifications for 2:0 are clear and estimated with a time schedule of 3 months in iOS at a cost of about 300,000 SEK.
- Cost of running and developing sales organization over the next 6 months 300,000 SEK. The above two bullet points are included in our minimum funding goal.
- Another 600,000 sek for launch of Android version.
- An expanded sales organization will cost an additional 300,000 SEK, but ensure that the goals 2021 are reached.
- Marketing via digital channels and Hemnet approximately 400,000 SEK.
Flytta has not yet received any certifications or awards since the tool has been working in silence the last 24 months to maintain their lead as a unique tool.
- Flytta has a policy to annually distribute 60% of the company's profit.
- Potential valuation 2023 SEK 84,000,000 and planned listing.
Flytta is facing a challenge when it comes to creating a critical mass of users. Flytta has identified a great need in the brokerage industry, but the industry is conservative and thus needs to accept the opportunity that Flytta offers. At the same time, there are great opportunities for change since social media is becoming an increasingly everyday part of the brokerage process. However, a change requires patience, which requires capital, since the time to generate a rich flow from a large mass of users is of great importance for Flytta.