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Certico

Healthylane is a "gamechanger" for all companies

HealthyLane is a gamechanger that simplifies business and lowers costs.Through a modern digital platform, the company gets an overall picture of sickness absence and ill health with employees. A health analysis provides information about ill health in those who are never sick. And that group is the largest in Companys today. This gives the company information on how health efforts are to be distributed within the organization, thus helping to prevent sick leave. The result is healthy employees.

Investor proposal

B-shares
If a bigger investment is wanted, contact the company.
All investors will be given a free health analysis for 6 months.

We know through long experience that all companies and organizations joining Healthylane will reduce their sickness absence by 5-40%.This fact attracts all employers, and with HealthyLane it is easy to calculate the company's return of investment. HealthyLane is a very profitable investment at relatively low cost for the company.HealthyLane indicates early-stage ill health, which enables the company to focus on prevention and health promotion efforts. It automatically leads to reduced short-term absence and low rehabilitation costs. HealthyLane's services are readily available on a modern digital platform.

Product

The problem this product solves

Many companies have insufficient control over their absence due to illness and often lack the time, resources and instruments in a purely administrative manner to have a clear picture of the health situation in the organization. Short-term leave and rehabilitation account for the biggest costs for companies today.Through weak control, resources are put on efforts too late and it will also be expensive.

How the product solves it

HealthyLane indicates early-stage ill health, which allows the company to insert measures before a sick leave.The company can thus focus on prevention and health promotion efforts. We know through long experience that all companies and organizations joining Healthylane will reduce their sickness absence by 5-40%.Short-term leave and high rehabilitation costs decrease automatically. By having overall and total health control in the organization, the company sees areas that signal ill health. Through a health analysis on a modern digital platform, the company can identify exactly what unhealthy areas exist through the employee's individual health responsibility and commitment

Product features

HealthyLane is a web-based tool for employers and provides an overall picture of the company's health status. Employees report via their app or telephone illness, VAB, and a fresh notification. HealthyLane Nurses provide medical advice, assesses absence. The company receives instant notification via text and/or e-mail. HealthyLane provides instant care planning and quick access to doctors in all specialties through video, chat, phone or physical visit. Health analysis gives the employee insight into their health status and provides inspiration and advice to improvement. The company receives information on health issues at and enables moving risk groups to healthy groups.

Product use cases

For companies with high sick leave with high short-term absence and high rehabilitation costs, but also companies that have a normal sickness absence today and are keen to maintain it at the same level. HealthyLane is also a very useful tool to use when identifying health areas when you want to work more promotion and prevention and add resources that reach all employees. HealthyLane is easy to use and works to implement in all types of companies and organizations.

Team

Åke Åkerman avatar
Åke Åkerman Business development
B. Ed. at Leeds University, Degree in International Marketing at IHM, Entrepreneur and founded the company 2003, and has been active ever since. He has a great network in this field. He is particular skillful in creating companies from idea to up and running. One of his main skills is ... See more
B. Ed. at Leeds University, Degree in International Marketing at IHM, Entrepreneur and founded the company 2003, and has been active ever since. He has a great network in this field. He is particular skillful in creating companies from idea to up and running. One of his main skills is taking people and negotiating with people. See less
Elisabeth Eriksson avatar
Elisabeth Eriksson Health strategist, Head of Sales and marketing
Marketing economist IHM, procurement and Reg.Nurse with long experience in work with health and work environment. Developed working environment and health management at management level in both large and smaller companies that led to increased freshness and reduced sickness absence. Worked with sales and markets in several major medical device ... See more
Marketing economist IHM, procurement and Reg.Nurse with long experience in work with health and work environment. Developed working environment and health management at management level in both large and smaller companies that led to increased freshness and reduced sickness absence. Worked with sales and markets in several major medical device companies. Strong to simplify and explain how ill health affects the company's results. See less
Ia Skog avatar
Ia Skog Responsible nurse medical provider
Legitimized nurse, district nurse, insurance nurse since the start, Worked both in Sweden and in USA for 6 years where she joined the start up of Open Heart Team in Tulsa Oklahoma. Further education as District Nurse in 1987. Sje worked as a nurse to 2001 and after that as ... See more
Legitimized nurse, district nurse, insurance nurse since the start, Worked both in Sweden and in USA for 6 years where she joined the start up of Open Heart Team in Tulsa Oklahoma. Further education as District Nurse in 1987. Sje worked as a nurse to 2001 and after that as insurance nurse. She has excellent relations to medical care providers around the country. She is respected for her knowledge in insurance indemnification See less
Lena Carlberg avatar
Lena Carlberg Controller
Degree in economics at Gothenburg Univeristy, long experience as controller. Started her own company in 2001 and has since been active in accounting, annual return and tax and tax advice.
Ann-Sofie Erasmi avatar
Ann-Sofie Erasmi Responsible nurse
Legitimized nurse, long experience as nurse and from occupational health, insurance nurse since 2003. Ann-Sofie os effective, kind and flexible and has a good ability in analyze and create the right actions for each person. She has high standard in the call with individual person and is the leading person ... See more
Legitimized nurse, long experience as nurse and from occupational health, insurance nurse since 2003. Ann-Sofie os effective, kind and flexible and has a good ability in analyze and create the right actions for each person. She has high standard in the call with individual person and is the leading person for the rest of the nurse team. See less
Anette Ljungqvist avatar
Anette Ljungqvist Project Manager, Coordinator Work Environment and Health
Anette is a KBT therapist, reg.nurse, health educator and has a solid experience as an Operational Manager and Educator in Leadership and Communication. Anette is also an expert in stress management / fatigue, crisis and rehabilitation. For many years, Anette has had health and work-related assignments in many large organizations

Market

Target Market

Our market is companies with 10 - +250 employees who are interested to reduce sick absence and to increase the wellbeing of the employees. About 4.500.000 people are employed in Sweden och there are 1.000.000 companies exclusive of public companies. 99,9% of the companies have less than 250 employees and only 0,1% av the companies have over 250 employees. The number of companies within the group 10 - 250 employees is about 40.000. When we establish ourself in Sweden, we will start preparations för an establishment in the Nordic countries and plan a launch, considering the condition in each market.

Competitive landscape

Corporate Health Care is an actor in Sweden, but only 65% of the workforce has access.However, the weakness of corporate health care is that they do not develop digitally at sufficient speed and are difficult to attract through modern platforms. Other health actors with similar solutions are Aino Health, a leading provider of digital solutions and process tools in Corporate Health Management.Curando Nordic, a health and care company based on an IT platform and a competence base in health and care.
Qurant, a health concept run by Swedish Health Insurance Sales Corporation.

Unique differentiator from competitors

Healthylane differs by not only offering sick and free registration and doctor online, the customer can choose how he / she wants to meet the doctor and that it is planned in real time. In addition, we offer a modern individual web-based health analysis for every employee where employers get a digital compilation of the company's health profile. Through the health analysis, the company gets the health of employees who are never ill-registered.In addition, we can also offer other services and support as a result of the analysis, such as support in rehabilitation cases, crisis support and healthcoaching.

Company revenue streams

Revenue comes from;

- Number of calls we have for insurance companies.
- Connection fees paid by the company per month and employees for Access.
- Connection fee for the health analysis.
- Revenue from the subscription to the subconsultants we use.

Product/service distribution

We are already distributing our services to customers through the team and subconsultants.This means that we already have many references to successful results confirming that HealthyLane is a service that quickly returns a return of investment.Certico already has a solid cooperation with the insurance industry, and here's our services a further expanded distribution channel. Through our partners, we already have large customer volumes and access to additional large networks.Together, the team has a cruel skill and a large network of contacts that are already being processed and a number of agreements have already been concluded.

Execution

Previous milestones/traction

2003 the company is founded and started with first insurance company
2010 first sick and health customer using a basic software
2015 moving office into Kanoldshuset
2018 August: launching Healthylane
2018 October: 19 companies and 800 persons already in sick and health service
2018 October: 2 companies and 300 person in Accessen

Next key objectives

To be one of the main players especially in Sweden with proactive webbased occupational health care and after that in the Nordic Countries.
Our goal is to grow not only organic but also through acquisitions to speed up growth.
2019 we shall have 4.500 connected person in Accessen and Sick and Health Service.
2019 we will do a new fund raising in order to keep growing fast
2020 we shall have 13.500 connected persons in Accessen and Sick and Health Service
2020 we make a private IPO and plan for a go on the stock market

Previous Financing

The first financing was made by the main shareholder together with the bank and Almi
In 2010 all loans to bank and Almi had been paid back and the company has a solid base and own equity.
The company has been operating for several years and have a positive cash-flow from the core business most years.

Partnerships

Take Note is our partner for the software for sick and healthy service
YouGo HealthPlan is our partner supplying the software for health analysis.
The insurancenetwork and there goals to lower sickness.
Various consultants for various services such Health talks, Rehabilitation investigations etc
Extensive network och medical health care suppliers

Use of funds

About 80% of new funds will be used for sales and marketing and remaining part will be used for continuous development of platform and employment of nurses. We will employ sales reps, first in Stockholm and Gothenburg and in stage two in Malmö and mid Sweden to and penetrate companies and municipalities with our offer. We will invest in marketing and especially in digital marketing on a regular basis creating awareness about Healthylane and our concept. As new customer are connected to our service we need to upscale our business with legitimized nurses. We will continue investing in platform development.

Industry Certifications/Awards


Return on Investment

We plan to make an IPO within 3 years when the company has grown significantly. We plan to make another round of capital acquisition at FundedByMe next year and also make a private IPO to selected private investors before going with a public IPO. The aim for shareholders to have a significant leverage on their investment

Risk Analysis

The main risk the company face is that it takes longer time to get customers. The other risk is that the customer don't like the price model