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Kolla

Curated Photographic Prints

Kolla is the only e-commerce store focusing exclusively on unique, curated photographic art prints at reasonable prices.

We want to bring the world to people’s homes through images of exceptional quality, from the unique perspectives of professional photographers.

Our founders Jakob Granqvist and Cole Roberts have successfully launched two international brands: Nordica Photography, considered one of the world’s top photography studios, and Way Up North, one of the largest photography conferences in Europe. With their network of international photographers Kolla is a natural next step.

Join us on our mission to change the way people see the world.

Investor proposal

Being an early investor in Kolla is an opportunity to be part of our journey. We are here to interrupt the status quo of motivational quote posters and soul-less mass-produced photography. Invest in Kolla and make a difference in our company decisions, and be the first to know about product launches and other news. Shareholders will receive monthly Kolla business updates.

Buying art should be one of life’s pleasures. And we’ve created Kolla to make it just that. 

Join us on this journey!

Product

The problem this product solves

Currently, there's a gap in the market of affordable, yet unique and modern photography art.

As people digitalize their lives, the retail customer has shifted its behaviour from physical stores towards shopping online, with retail growth almost exclusively coming from online-platforms. Simultaneously, it becomes increasingly important to have a product that stands out from the crowd. 

Meanwhile, the market is flooded with mass-produced and generic art prints lacking uniqueness and soul.

How the product solves it

Through www.kollashop.com we offer carefully selected photographs ready to furnish people's homes all over the world. Thus, we solve the problem of lack of middle-market high quality content distributor, while answering the growing trend of modern interior design.

The prints are distributed exclusively to Kolla through a network of photographers worldwide.

We’ve also have an incredible network of creatives with industry know-how both locally and internationally helping us develop the business. Among others, we have connections with most major camera producers in the world, and our owners are personally ambassadors for Fujifilm.

Product features

We produce museum-quality products from a global band of photographers and we’re determined to give customers access to this high-end value at everyday prices.

Our photographs are printed on a premium 230gsm matte uncoated paper. Using a 12-colour pigment printer means maximum longevity and gives the prints a gorgeous extra luster. We offer frames as add-ons to our prints, and more side-products will be introduced in a near future.

Our e-commerce platform allows for growth in sales without adding expenses of fixed nature, meaning economies of scale as revenue increase.

Product use cases

We currently offer 200+ carefully selected prints available through www.kollashop.com. Growing our presence online, customers has begun to show their support via Instagram and Facebook. 

In addition to the business to consumer market which is our initial focus, we see big opportunities in the business to business market. Our plan is to start targeting this segment in Q3 2018. We will target retail and hospitality chains, and various types of public spaces with art subscription services where their art will be updated quarterly. This gives us an additional channel for steady flow of income and helps build the Kolla brand.

Team

Jakob Granqvist avatar
Jakob Granqvist Owner
Jakob's entrepreneurial spirit has shaped his career over the past decade. He co-founded Nordica Photography, which has grown into one of the world's most respected studios in destination photography, as well as Way Up North, one of Europe’s largest English speaking conferences for photographers. Jakob's key strength is strategic thinking, ... See more
Jakob's entrepreneurial spirit has shaped his career over the past decade. He co-founded Nordica Photography, which has grown into one of the world's most respected studios in destination photography, as well as Way Up North, one of Europe’s largest English speaking conferences for photographers. Jakob's key strength is strategic thinking, which aided in spawning the idea for Kolla, and he has a wealth of marketing experience. Jakob's academic background includes a master in business and entrepreneurship. See less
Cole Roberts avatar
Cole Roberts Owner
Cole has worked together with Jakob since they founded Nordica Photography in Vancouver, Canada in 2009, and later Way Up North in 2015. His key strength is business communication and applying creative marketing tactics, as shown in his ten years as an entrepreneur. Co-founding Kolla, Cole saw an opportunity to ... See more
Cole has worked together with Jakob since they founded Nordica Photography in Vancouver, Canada in 2009, and later Way Up North in 2015. His key strength is business communication and applying creative marketing tactics, as shown in his ten years as an entrepreneur. Co-founding Kolla, Cole saw an opportunity to combine all his passions - photography being the main driver - towards a tangible consumer product. Cole's academic background includes a master in marketing and entrepreneurship. See less
Therese Winberg avatar
Therese Winberg Stylist/Photographer
Therese is a Stockholm-based photographer and stylist with over 10 years of TV set design experience. She has an instinct with design trends that is shown in her track record of being one of Sweden's most sought-after set stylists.
Jacey Lamerton avatar
Jacey Lamerton Marketing
Jacey is a journalist and marketeer with 25 years' experience in digital, print and TV, working with everyone from big businesses like the BBC, Channel 4 and Wedgwood to kitchen table entrepreneurs. Content marketing specialist in fashion, luxury, business, food, style, media and culture. She turns her hand to books, ... See more
Jacey is a journalist and marketeer with 25 years' experience in digital, print and TV, working with everyone from big businesses like the BBC, Channel 4 and Wedgwood to kitchen table entrepreneurs. Content marketing specialist in fashion, luxury, business, food, style, media and culture. She turns her hand to books, websites, internal comms, newsletters, brochures, print and online magazines, blogs and ad campaigns. See less
Therese Roberts avatar
Therese Roberts Finance
Therese left university with a Masters in Business Admin., and has over 10 years of working experience in the field. Her background in accounting ranges from small business sizes to large corporations.
Daniel Johansson avatar
Daniel Johansson Production
Daniel is a self-employed entrepreneur with over 8 years of experience in the printing. He has a strong background in photography, so his personal and professional resume translate into a perfect partner for Kolla's print manufacturing and distribution.

Market

Target Market

We ship to over 20 European countries today, with our first key market being Sweden. Initially, all our focus is on growth of sales and brand awareness in Sweden.

According to studies, the most likely customers for home decor is females at ages 20-50. We will target this group primarily and focus on those interested in current trends.

Kolla will later develop into an omni-channel operation. The first step is taken in Q4 2018 by opening pop-up stores in Stockholm. In late 2019 - early 2020 we plan to add physical retail stores.

Competitive landscape

While there is direct competition, this market remains fairly untapped. Since the market for art is not regional, but worldwide, the future market potential is estimated at large. 

The competition identified is brands selling posters. They compete, often with low price being the only competitive advantage, to sell the customer yet another mass-produced art piece. There are also other platforms for photographers to sell their photography in, but these are often filled with copious amounts of photographs and thus lacking focus.

With a massive interior design market and growing interest for photography art there is enormous potential growth in this segment.

Unique differentiator from competitors

For Kolla, the competitive advantage is our photographers and the content they create, as well as a focused curation of this content.

Over the years running an international photography business, and hosting Europe’s largest conference for photographers, we’ve built up an incredible international network of highly talented photographers. We’ve asked them to contribute, and they’ve come through big time.

The photography at Kolla can’t be compared to poster stores or similar. By being unique, hand-picked and curated by experts, it’s on another level and we believe people will take notice.

Company revenue streams

The main source of income derives from direct sales, through Kolla’s website www.kollashop.com. This means one-time purchases with potential add-on products such as larger prints and frames, which increases the revenue generation per product sold. The current price ranges between 149 and 2500 SEK depending on size and print, with sale profits dependant on the product. At present this is exclusively available through our website.

In the future, we are looking at shifting some focus towards the B2B segment, i.e hotels and other public spaces, as well as sell our products in retail stores and with distributors.

Product/service distribution

Currently our entire focus is on the e-commerce platform, but our aim is to be an omni-channel operation. We want to offer a seamless customer experience and a fully scalable setup allowing for rapid growth.  

– E-commerce: We ship to most European countries via our website.
– Retail stores: We aim to have pop-up stores in Sweden by Q4 2018.
– Distributors and wholesale partners: We are in talks with distributors, and aim to have our products available in Sweden by Q3 2018.

Execution

Previous milestones/traction

  • Q2 2017: The idea for Kolla was born
  • Q3 2017: Reached 50 photographers signed-up
  • Q4 2017: Completed brand visuals, created by award winning agency Made by Six
  • Q1 2018: Established printing and distribution partner
  • Q2 2018: Successfully launched the e-commerce platform

Next key objectives

  • Q2 2018: Products available with distributors in Sweden
  • Q3 2018: Reach 100,000 unique visits on our website
  • Q3 2018: Pop-up Store in Stockholm
  • Q4 2018: 1,000 sales per month
  • Q4 2018: Reach breakeven
  • 2019: Worldwide launch
  • 2019: Retail location in Sweden
  • 2020: Distribution center in NA
  • 2020: 20,000 sales per month
  • 2022: 25 million SEK net profits

Previous Financing

The owners have invested approximately 1MSEK in the company through own funds.

Partnerships

Kolla is closely tied together with Nordica Photography and Way up North. Our founders Jakob Granqvist and Cole Roberts have successfully launched two international brands: Nordica Photography, considered one of the world’s top photography studios, and Way Up North, one of the largest photography conferences in Europe. With their network of international photographers built up over a decade in the photography industry, Kolla is a natural next step.

Use of funds

80 % Marketing
20 % Business development

The funds will be used to support the continued growth of sales and brand awareness in all channels, first and foremost in our focus market Sweden. 

As a first step, we focus on the e-commerce channel followed by an expansion to an omni-channel approach. The expansion includes the opening of a retail location in Sweden in 2019, and increased marketing activities in the market.

Initially, we are establishing ourselves on the Swedish market before targeting other European countries. Not long after, a worldwide expansion follows.

Industry Certifications/Awards

Our owners has received multiple international recognitions within the photography field.

Return on Investment

Potential increase in shareholder value on a short to medium term is attractive.

Similar business models have shown growth up to 2500 % over 4 years, indicating potential for Kolla. This means early investors are exposed to great growth potential and cash flow generations. Private placements could imply a higher price for the company, in turn generating shareholder value for investors. 

Expected return through:

  • Future Kolla dividends
  • Partnerships or business acquisition

Our aim is to make an exit within 3-5 years.

If you wish to make an earlier exit, shares can be made available for transactions through the FundedByMe trading days.

Risk Analysis

Kolla is active in a competitive, fragmented market with almost no larger player dominating. The idea itself is simple, lowering the barriers of entry. However, Kolla has established a wide professional network, which act as a major competitive mean, by securing quality content.

Currently in an early stage of its growth phase, Kolla is in need of money to invest in order to generate future growth. Thus, the current capital need is substantial for the projections to be realized. However, the organization is lean, lowering the operational risks in the form of lower fixed run-rate costs.