There is a lot of businesses that could use our tool to improve staff retention and avoid staff turnover. Just in Sweden the amount of potential customers is 140 000 companies. Our business model is built on monthly subscriptions which gives us a continuous revenue that creates a good cash flow. As we expand, we highly anticipate to increase our profit margins and become a market leader.
We offer B-shares with 1/10 voting right.
10 shares/SEK 1400:
- Give away a free trial account for 3 months
50 shares/SEK 7000
Everything above, plus:
- Invitation to events
100 shares/SEK 14 000
Everything above, plus:
- VIP entry at the office in Växjö or Gothenburg
- Customized T-shirt
- Enrollment in social media as a key investor
150+ shares/SEK 21 000
Everything above, plus:
- Invitation to our summer party
A personal presentation about you in our social media channels
The problem this product solves
Staff turnover and sick leave is very expensive for companies. A lot of companies also has difficulties to find the right employees. Almost two years ago, the regulations regarding the organizational and social work environment AFS 2015: 4 were implemented, which clearly states that it is the employer's responsibility to prevent and handle unhealthy stress and offensive treatment at work. By measuring satisfaction only once a year, which is the most common way today, companies can easily miss small issues that grow bigger and in the end cost a lot.
How the product solves it
Happy at work provides businesses with a unique opportunity to quickly identify problems in their organisations. HaW also supplies tools to tackle these issues and do something about them. For example through more specific surveys but also through direct and anonymous communication within the tool.
As a smart digital tool, HaW makes it easy for employers to find problems among their staff and deal with them directly. The tool can measure the well-being and stress levels of employees and provide important information to responsible managers. Which helps the company to work preventively and reduce its sickness absence and staff turnover.
Happy at work is a digital business service that measures the well-being and stress level of employees. Simple and short surveys are automatically sent out to all staff members. They respond in less than 10 seconds via mobile or computer. Statistics are collected directly and are easily presented in a cloud-based web client. Measurements take place continuously, giving companies an opportunity to streamline their workgroup through ongoing statistics and information that is gathered. Through continuous feedback and fast communication, companies can easily get committed employees. The tool also has unique features like alarms for negative trends and anonymous dialogue.
Product use cases
The management, the CEO, or the chief care officer are commonly responsible for the instrument/tool. By following the measurements of well-being and stress, they can get a good overview of how the company is doing. They can easily follow negative trends in the organization and immediate action can be taken when needed by measuring these trends. You can apply our digital business service on every company with several employees, which contributes to a large customer segment.
André Francois Co-founder / CEO
An entrepreneur who believes that hard work and big thinking are the main keys to success. André has always been interested in new ideas and projects. When he was only 15 years old he started his first business and sold ice cream to tourists at the beach. Later on he ... See more
An entrepreneur who believes that hard work and big thinking are the main keys to success. André has always been interested in new ideas and projects. When he was only 15 years old he started his first business and sold ice cream to tourists at the beach. Later on he studied project management at Uppsala University and did several real estate projects. He was an early investor in the Hatt et Söner champagne house and has followed their progress closely. André has diplomas in sales and environmental therapy, an interest that lies close to the idea of Happy at Work. See less
Marcus Nordquist Co-founder / CTO
Marcus has over ten years experience of software engineering, ranging from advanced embedded software and driver development to large scale cloud solutions including design, architecture and project management. He has helped prestigious clients in Sweden and abroad building high performing software solutions in a wide array of industries including e-commerce, ... See more
Marcus has over ten years experience of software engineering, ranging from advanced embedded software and driver development to large scale cloud solutions including design, architecture and project management. He has helped prestigious clients in Sweden and abroad building high performing software solutions in a wide array of industries including e-commerce, health, finance, public transport, education and media. In addition to his technological abilities, Marcus is a driven entrepreneur with a passion for developing ideas from prototypes to market ready products and services - living by the pragmatic philosophy “Learn, adapt, implement”. Since Happy at Work was initially conceptualized Marcus has dedicated a considerable part of his life to develop the service while at the same time progressively learning more about the Human Resources field, challenges companies face and how to manage them. See less
Jens Østgaard Co-founder / Designer
Jens is a Danish-Swedish designer who after acting advertising company CEO and consulting as creative leader at large corporations, begun investing in projects and companies (people) who try to combine growth with what he considers to be “the right values.” Jens is a frequent writer for newspaper Cap & Design ... See more
Jens is a Danish-Swedish designer who after acting advertising company CEO and consulting as creative leader at large corporations, begun investing in projects and companies (people) who try to combine growth with what he considers to be “the right values.” Jens is a frequent writer for newspaper Cap & Design and lives by the mottos "A thing of beauty is a joy forever." and “Weak design kills good brands” As a former board member of yeos.se and with 15 years of experience as an employer, he has given a lot of thought to entrepreneurship, leadership and work culture. Beyond the role of being a designer, Jens tries to act inclusively and curiously, which shows in his voluntarily work for Kompisbyrån.se, a service bringing native Swedes together with Swedes struggling with the language over a fika. The commitment to Happy at Work is the result of an everlasting interest in communication, relations and information technology, and the desire to, through design, simplify the use of a product that will have a real impact on the everyday life of workers around the globe. See less
Stefan Jernberg Co-founder / Business Developer
Stefan has over 20 years experience leading software development. He's been leading software development at a business intelligence startup, at two different med.tech. startups and most recently at a very large consulting company. Stefan co-created the main concept of Happy at Work relying on his background in computer science, economics ... See more
Stefan has over 20 years experience leading software development. He's been leading software development at a business intelligence startup, at two different med.tech. startups and most recently at a very large consulting company. Stefan co-created the main concept of Happy at Work relying on his background in computer science, economics and psychology. Stefan also has an MBA in economics. See less
Happy at Work is applicable to companies with at least 5 employees. The market is therefore huge. Most of the companies doesn’t have any similar tool yet because the technique and approach is new. There’s 1 119 813 businesses. Around 140 000 of them are potential customers for Happy at Work with interest to decrease their staff turnover and sickness absence. Given the debates that have been in the media recently with "metoo", managers have an increased interest in measuring and identifying problems in their organizations.
Happy at Work has plans for international expansion and conducts dialogue with international customers.
A couple of competitors have been identified. These businesses have a similar business idea which entails fast surveys and continuous statistics. &Frankly and Winningtemp are considered to be the largest of these. They need registration from the employees and generally more time from the chief care officer to manage. Worth to remember is that Happy at Work together with &Frankly, Winningtemp and other competitors only has a small part of the entire market. The biggest “competitor”, or challenge is the lack of knowledge about the advantages with the tool.
Unique differentiator from competitors
Happy at work is clear and precise and very easy to use compared to other competitors. HaW is different as our algorithms react to negative signals from the employees and warns the executives about these signals. This is something that gives the executives a chance to tackle these issues immediately and lets them avoid both staff turnover and sick leave, along with other costly outcomes. HaW even has a function that lets executives communicate with disgruntled employees completely anonymous and only the employee will know that they are talking to their boss or senior executive.
Company revenue streams
Happy at Work is paid through an initial fee followed by a continuous monthly subscription, per employee. This payment model provides recurring earnings and the possibility to create steadily increasing turnover. With dependable experience in the team in regards to consistent cost control we are convinced that the profits will accelerate when the expansion reaches a calmer phase.
HaW has also introduced a strategic cooperation with two companies in the occupational health care field, which can create synergies and increased earnings for HaW.
The aim is to develop more services related to digital corporate health. Further ideas are under development.
● Sales to business customers with an initial fee followed by a continuous monthly subscription
● Sales through partners where Happy at Work has the majority of the deal
● Incoming sales through the homepage happyatwork.se
2016: Development of Happy at Work starts, first beta version is launched
2017: First preview customer is signed
2017: Launch of a new and more complete version of the service
2017: Happy at Work launches a new version of the service at the HR exhibition, “HR dagarna”, in Stockholm and receives great reviews
2017Q4: Almi, Swedish innovation investment, supports the development with SEK 50 000
2017Q4: The company signed a new customer each week
2018: Happy at Work qualifies for the start-up incubator Företagsfabriken
2018: Happy at Work is incorporated and the company Interactive Happiness Survey AB is registered
Next key objectives
2018 Q2: 24 paying companies, at least 700 active users and around 12 customers testing it
2018 Q2: Total of 4 partners/distributor
2018 Q2: Participate in and create a total of 5 events
2018 Q3: 30 paying companies and a minimum of 20 testers
2018 Q4: 50 paying companies with 2000 users and a minimum of 25 testers
2019: Break-even despite continued substantial expansion with 200 companies registered
2019: Enter the European market
2020: Double the amount of companies to 400 and the ability for 1 MSEK in earnings
2022: IPO on a minor exchange/stock and start to deliver dividend
Happy at Work received a 50 000 SEK innovation grant from Almi. Software development, business development, marketing and other expenses have been covered by the parent companies. This cost has been estimated to be circa 1.7 MSEK.
● Enterculture: Enterculture are helping companies to combine cultures in the staff. The companies usually work internationally in several countries. Enterculture and Happy at Work have a partnership agreement where we share revenues from some future customers. There are also plans to take the partnership to a higher level.
● Happy to Work offers their customers Familjeterapeuternas services in various types of business support such as supervision, therapy, etc. Familjeterapeuter offer their customers HaW. This cooperation will be developed and will be wider in the future.
● Företagsfabriken i Kronoberg: business incubator that helps with business development, network, education etc.
Use of funds
● Developing the tool | 25 %
● Staff, travel costs and operation costs | 35 %
● Marketing in relevant channels and social media | 20 %
● Create and participate in events connected to HR | 15 %
● Liquidity for further expansion | 5 %
50 000 SEK innovation grant from the Swedish business organisation Almi. The grant is given to businesses which have a product or service that has a genuine demand on the market.
An investment in Happy at Work means, in addition to the possibility of a good ROI, also that you’re doing something good for corporate cultures in Europe. You are contributing to a better business health, something that affects everyone. We have deliberately put a low valuation on the company, given that we already have paid customers and are in strong growth. Every year we will evaluate the company and offer people who want to sell and buy to do this. We’re aiming for an IPO on a minor exchange/stock 2022 and at the same time deliver dividends.
Happy at Work is a new business service and it takes time to build trust with the customer. We’re increasing this trust by cooperating with established companies that already have confidence and through these companies we also reach a larger market. HaW has only one business service and if the customers would drop off, sales could easily get affected. This risk will adjust when we are already working on ideas about several complementary services and even brand new digital services. We’re also building strong personal relationships with our customers and are very keen to their needs.