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Nobe Cars

Nobe - Let's make cities greener with class!

Our mission is to change people’s perceptions and driving habits by making the electric car both look stylish, timeless and sustainable. We are making the Nobe upgradeable and recyclable as we bring about an end to the disposable electric car that instantly start decreasing in value, becomes outdated and are scrapped.

The word about the lightweight, neo-retro designed electric car has already been spread around the world in close to 200 articles in 44 countries, to date. Several cars has already been pre-ordered for production 2020. Come and join us in making automotive history –Nobe 100 is the future.

Investor proposal

Our goal is global and will attract an audience who wants to help change the world, all whilst experiencing the same.
 
All investors become a Nobe ambassador with their name in the factory, get a discount on the upgradable parts and benefits in the digital skin Nobe app.
 
Investing SEK 10,000 or more:
Get the exclusive Nobe gloves or sunglasses.
Investing SEK 50,000 or more:
Sign up for ordering one of the first 100 Nobe 100 cars*
Investing SEK 100,000 or more:
Sign up for ordering one of the first 10 Nobe 100 cars*
 
*First ones to invest makes the lists above. 

Product

The problem this product solves

Consumption has reached peak levels and how we consume cars is no exception; the second you buy a car the value starts decreasing and before you know it, a new model is released. It’s an costly purchase both on your wallet and the environment and once the car has served its purpose, it hits the scrap pile. There is no way to upgrade a car, the size is not optimised for city life and the reliance on petrol and diesel fuels make it costly as well as environmentally damaging for everyone.

How the product solves it

The Nobe 100 is a three-wheeled, neo-designed, light electric vehicle. We are redefining the way we explore cities by wheels. For the first time ever; a car whose features and technology is designed to be upgraded piece by piece to last a lifetime and more. When you are ready to upgrade, we replace and recycle enhancing the vehicle longevity. With its classic, sleek retro design and despite its compact size The Nobe accommodates three people and has plenty of storage. Designed for city life and exploring, the Nobe is easy to park and the maximum speed is 110 km/h. 

Product features

The Nobe 100 has a three-wheel all wheel drive system, the combined range of the battery is 220 km and there is an additional, portable battery. The composite lightweight body and the minimalistic design seats three people and achieves a top speed of 110kmh. The classic design of the Nobe continues in the interior, it also has a convertible hardtop making it the first cabriolet EV. It's set to be autonomous and top class technology – identifying you when you approach your car, unlocking and opening the doors, setting your preferred temperature and playing your favourite song amongst other things.

Product use cases

There are almost 5 000 000 cars in Sweden today, for many people it's crucial, for some it's just nice to have. Either way, cars are putting a heavy load on our environment making our cities and the air we breathe polluted. Nobe is changing that. We have designed the Nobe to be used both in cities and on highways in a cost effective way for the owner running on electricity. A way for us all to keep exploring life, in a convenient, stylish and sustainable way. 

Team

Roman Muljar avatar
Roman Muljar CEO
Previously Roman has visioned and completed the new power catamaran and floating villa concept ”VillaCruiser 42”. Roman has a wealth of experience in marketing and sales. FORTE: getting things done.
Meelis Merilo avatar
Meelis Merilo Co-Founder
Graduate of Tallinn Technical University, industrial engineering and management, former member of The Electric Formula Student Team. Over a period of the last ten years Meelis has built seven EV’s like ZEV Pobeda, ZEV Seven, ZEV Smiley, ZEV Elve. One of his cars has participated successfully in the Monte Carlo ... See more
Graduate of Tallinn Technical University, industrial engineering and management, former member of The Electric Formula Student Team. Over a period of the last ten years Meelis has built seven EV’s like ZEV Pobeda, ZEV Seven, ZEV Smiley, ZEV Elve. One of his cars has participated successfully in the Monte Carlo eRallye. FORTE: design and manufacturing electric vehicles and battery systems. See less
Marko Leiviskä avatar
Marko Leiviskä Concept Creator
Entrepreneur, CEO, founder and owner of Visual Marketing Agency OneMusketeer Ltd, has 20 years history working with global advertising in agencies. As a Strategic concept designer in marketing, communications and advertising campaigns for industry and business brands, Marko focuses on brand building and identities. Marko has worked with accounts such ... See more
Entrepreneur, CEO, founder and owner of Visual Marketing Agency OneMusketeer Ltd, has 20 years history working with global advertising in agencies. As a Strategic concept designer in marketing, communications and advertising campaigns for industry and business brands, Marko focuses on brand building and identities. Marko has worked with accounts such as Volvo and Renault. FORTE: Multiple internationally awarded designer (latest award: April 2018 USA). See less
Raimond Pääru avatar
Raimond Pääru Robotics Engineer, IT Expert
Graduate of Tallinn Technical University, mechatronics MD. FORTE: design and programming of industrial robots, applications.
Jörgen Silvdee avatar
Jörgen Silvdee Sales and Marketing
Graduate of Tallinn Technical University, Master of International Business Administration, FORTE: international sales and marketing.
Peter Vesterbacka avatar
Peter Vesterbacka Marketing and Brand Advisor
Peter Vesterbacka is globally known for his former career as the brand manager at Rovio. Rovio´s game Angry Birds, hit the jackpot a few years ago, and the success story lead to a movie, tv-series and merchandise. FORTE: helping us to build another success story.
Jim Stokes avatar
Jim Stokes Advisor
Classics car guru, Jim Stokes. Jim has over 40 years of experience within the restoration, re-creation and re-design of historic cars. FORTE: Jim will make sure, that the Nobe 100, and all future Nobe models will appeal to the fans of classic cars.
Kristjan Eenola avatar
Kristjan Eenola Engineer
Graduate of Tallinn Technical University, industrial engineering and management, former member of The Electric Formula Student Team. FORTE: chassi and car frame design, engineering, manufacturing.
Stiven Vesi avatar
Stiven Vesi Engineer
Graduate of Tallinn Technical University, communicative electronics, former member of The Electric Formula Student Team. FORTE: automotive electronics design, programming and assembly.
Alari Õis avatar
Alari Õis Software developer
Software designer with six years of experience in embedded systems software development. Four years of experience in Android development. Co-founder of the R&D company Superhands. FORTE: automotive software developing.
Alvar Pällo avatar
Alvar Pällo Software Developer
Eight years work experience within electronics design, development and prototyping new products. Co-founder of the R&D company Superhands. FORTE: automotive software developing.
Mihkel Tedremaa avatar
Mihkel Tedremaa PCB Designer
Hardware design eight years of experience of casing and PCB layout design. Collaborations and consultancy experience with different hardware startups. Co-founder of the R&D company Superhands. FORTE: automotive software developing
Hanna–Greth Peetson avatar
Hanna–Greth Peetson Engineer
Student of Tallinn University of Technology, member of E-Formula Student Team Tallinn. FORTE: knowledge of classic cars, enthusiasm and modern approach.

Market

Target Market

Our target market for the Nobe is global. We believe that every city would benefit from having more electric, smart and stylish vehicles for their citizens, creating a cleaner environment for all. But a Nobe car is more than just a electric vehicle. It runs on electricity, and did we mention that every part of a Nobe is upgradable so that the car can last beyond a lifetime and that all parts can be recycled at the Nobe production site? You are welcome. 

Competitive landscape

There are some vehicles and manufacturers we could consider competition, but we truly support all suppliers with an equal mission to get electric vehicles on our roads. Together we really can make a difference. Those who we support include: Uniti Sweden, Arcimoto US, SONDORS EV US, Morgan 3 Wheeler UK, Electric Mini Cooper, Electric Isetta.

Unique differentiator from competitors

The Nobe is unique in many ways. The most impressive thing is that Nobe is the first electric three wheeler offering all parts to be upgraded, and all parts are recyclable when they’ve served their purpose. For Nobe owners, if you´ve used your Nobe for five years, you can choose to upgrade the digital skin, renew the driving system to the newer version with more features or even change the interior design. The old parts will be recycled by Nobe and you don't have to invest in a brand new car to get the newest technique and driving experience.

Company revenue streams

Our source of income will be from both private customers looking to get their own Nobe, global dealers, resellers as well as coming car sharing services, car rental offices and hotel chains that want to offer their guests easy access to experience and explore the city. The different products we sell are of course the vehicles in full, updates of parts of the vehicle, licenses for branding accessories and some add-ons in the coming Nobe application.

Product/service distribution

When we start our production we will implement sales directly from our website purchases, whilst also offering a showroom in the factory in Tallinn as well as organising pop-up showrooms in different locations for easy access to potential clients. We will also offer our Nobe cars through worldwide dealers and home electronic stores (yes, it is that neat!). 

Execution

Previous milestones/traction

- August 2017: Design finalized
- September 2017: Jason Torchinski praised Nobe on the home page of well known automotive site www.jalopnik.com
- January 2018: Life size model completed
- Two people have made a €10 000 pre order payment each

Next key objectives

With the power of the crowd we will have the first Nobe produced in October 2018 and we will manage to kick-start our running production and sales of Nobe in 19 months from June 2018. We will participate in the Paris Car Show in October 2018 with our first ever produced Nobe.
Nobe is company taking both an environmental responsibility as well as a social one, we are fully committed to never changing that. We want to make sure Nobe is being produced locally in cities to offer both jobs and minimize the transportation of cars to the end users.

Previous Financing

We have not until now brought in any external capital in to the business. Everything we´ve created so far is funded by the owners. Now, when we are about to “press play”, we want the power of the crowd!

Partnerships

- Peter Vesterbacka – previous AngryBirds Brand Manager. Advisor Marketing & Sales.
- Tallinn Technology University – partner
- Jim Stokes Classics restoration workshops
- Manifest Group – Marketing and PR globally

Use of funds

If we reach the minimum goal amount it will result in a drivable frame ready by October 2018.

If we reach the maximal goal amount we will, in addition to the drivable frame mentioned above, invest the funds in further development, production and promotion of the car and brand to be ready to have the first 2-3 cars ready by October 2019. If we do reach the maximum level of investments we would be ready for a large-scale production in 2020.

Industry Certifications/Awards

We have received positive feedback from the automobile journalist Jason Torchinsky on his site Article here: https://jalopnik.com/this-planned-electric-three-wheeler-looks-fantastic-and-1818561069
 
The previous Brand Manager at Rovio (Angry Birds) had recognized Nobe as a brand with huge global potential.

Return on Investment

Shares will be purchased back by the company.

Risk Analysis

Few charging stations. We hope that the government will provide more charging stations all over Sweden and beyond to make more electric vehicles possible. In the meantime, what we are currently building is a Nobe community where anyone can become a Nobe Charging Partner. With a four hour charging time, it could be a café, a hotel or a Nobe fan offering the charging station at the same time you actually are having a nice time. The other thing we have to cross is the funding to get the production running smoothly – which is why we are now crowdfunding.