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AIAR

Daring to Change the World

2,5 billion people are in dire need of education, yet only 7 % of those taking a digital course finalize it compared to the 70 % completion-rate for analog courses - all due to differences in lust, economy and credibility.

AIAR is now launching the game-changing digital learning ecosystem.  AIAR's unique solution consists of a mobile application with advanced AI, utility tokens and blockchain technology - making the learning personalized and fun, easy to budget for lifelong learning and, not least, highly credible and attractive certifications.

Investor proposal

Through this investment you are part of changing the world. Whether you're thinking with your heart or head, this should be one of the most interesting investments. The biggest problems in the world are solved with education. The education market is one of the largest in the world, twice the size of the car industry. With world leading innovative technology, AIAR will take on the leading role in this market, and become the next Unicorn of Europe. Apart from that you will in this crowd-campaign also get a 40% pre-sale discount on the valuation, and receive 0,5 token/invested SEK (€0,1/token).
B shares. 40% pre-sale discount. 70 AIAR utility tokens are donated for every share purchased (at nominal value of €0,1/token).


Product

The problem this product solves

The world craves for education, yet only 7% of those taking a digital course finalize it, compared to the 70% completion-rate for analog courses - due to differences in lust, economy and credibility.
 
In today's dynamic society, knowledge is a perishable and the key to a more competitive labour market. 2,5 billion people are in need of this education. Do today's solutions match the challenges of the modern humans?
 
They don't.
 
Today, no consideration is given to individual preferences, or the global citizens’ differentiated ability to finance a life-long learning - nor to the problems with credibility of digital learning. 

How the product solves it

What if there existed a digital ecosystem that could solve all the above problems connected to education that the world faces today? That was the question we asked ourselves after researching the education market. Shortly thereafter, AIAR was born.

To make it short and sweet, AIAR is a mobile application that gives you access to a revolutionizing digital ecosystem for learning. The ecosystem is based on innovative techniques and offers education in all subjects possible.

Say hello to AI-support for personalization, utility tokens and secure blockchain certificates. And, btw, say hello to the next nr 1 in the world.

Product features

AIAR is a digital ecosystem filled with high-tech solutions.

That is the starting point for the AIAR digital learning-ecosystem. The first step is to measure your digital footprint - to get to know you better than you do - with advanced AI. We automatically analyze which courses suit you best and how you need to learn, which will make your learning-journey more fun and exciting than ever.

In addition AIAR has a gamification part where utility tokens can be earned and bought. The tokens give you access to the blockchain certificates which will provide you with a desirable graduation proof.

Product use cases

A young woman is waiting for the bus in Vapi. She chooses between playing Candy Crush or trying out the new AIAR app while she waits. She picks the latter – and before she knows it she is so into learning everything about Python.
 
Two days later she gets rewarded with AIAR token worth $5. She decides to buy some extra AIAR token for $10 to be able to purchase the test for certificate worth $15.
 
She aces the test, attaches the certificate to her LinkedIn profile and lands her first job offer as a programmer.

Team

Rufus Lidman avatar
Rufus Lidman CEO & Founder
The Digital Guru of Europe, Lidman is also an innovator and strategist. Heholds a Fil. lic in Change Processes from Uppsala University and has never stopped moving forward with his career since then. He authored three books in digital strategy, founded an international organization within digital marketing (IAB), received the ... See more
The Digital Guru of Europe, Lidman is also an innovator and strategist. Heholds a Fil. lic in Change Processes from Uppsala University and has never stopped moving forward with his career since then. He authored three books in digital strategy, founded an international organization within digital marketing (IAB), received the honor of serving as digital advisor for the World Federation of Advertisers (WFA) and is a highly contacted Keynote speaker with more than 300 sessions in his portfolio. His first venture took off when he was 19 and today he is recognized as a serial digital entrepreneur and strategist to some of the world's leading brands such as Samsung, IKEA, Mercedes Benz and Electrolux. See less
Mats Sköld avatar
Mats Sköld CFO and owner
Our amazing financial star! Sköld has an international background in finance. With a BA in Business Administration from Gothenburg Business School, he established a long and successful track record within the fields of business development, corporate finance, M&A and controlling. He formerly held highly prestigious roles at British Oxygen Company ... See more
Our amazing financial star! Sköld has an international background in finance. With a BA in Business Administration from Gothenburg Business School, he established a long and successful track record within the fields of business development, corporate finance, M&A and controlling. He formerly held highly prestigious roles at British Oxygen Company and Mölnlycke and also contributed with his expertise to several international investment banks, including Nordea Securities, HSBC, Deloitte & Touche and Generali Group. Also as a serial entrepreneur, he took part in founding several ventures, including his latest digital start-up Acast, the world’s largest podcast platform, where he also served as CFO. See less
Denise Lopez avatar
Denise Lopez COO
The fabulous Mexican Indian chief! Lopez is a skilled people person with a remarkable track record in music industry. To start off with, she is the one and only person in Sweden to have performed support act to Michael Jackson. Through her experience as a well-known singer, DJ and former ... See more
The fabulous Mexican Indian chief! Lopez is a skilled people person with a remarkable track record in music industry. To start off with, she is the one and only person in Sweden to have performed support act to Michael Jackson. Through her experience as a well-known singer, DJ and former Music Director at Scandic Hotel Grand Central, she developed fantastic people skills that today manifest in our tribe. Moreover, she gained first-hand knowledge about our primary market, Asia during the peak of her singing career (Her Tokyo Dome concerts sold out, twice!). Lopez founded the lifestyle magazine XOXO, operated her own online casino with 24hNetwork, and contributed as a guest writer at Kurera and Expressen. She is not only COO at AIAR, but also the CEO of her artistic company. Her new single is to be released soon, which also is the lead motive to AIAR’s promotional film. See less
Johan Granath avatar
Johan Granath CTO
Known as one of Sweden’s most intriguing tech minds, Granath is in charge of all technical development at AIAR. He sharpened his expertise from roles such as Senior Manager at Spotify and CTO at the global IoT start-up MOST. Granath has also been the technical leader within FinTech with many ... See more
Known as one of Sweden’s most intriguing tech minds, Granath is in charge of all technical development at AIAR. He sharpened his expertise from roles such as Senior Manager at Spotify and CTO at the global IoT start-up MOST. Granath has also been the technical leader within FinTech with many years of international experience from the financial industry and institutions, where he managed several high-profiled FinTech projects in Hong Kong, Sao Paulo and London. He excels in translating business demands into the desired architectural system and leveraging teams to drive software development. That is, he offers AIAR the best of both worlds’, business and technology. His main focus at the moment is on building the top-notch in-house tech team, which until today has consisted of internal resources in data science, AI/ML, NLP and CMS. He is also in charge of AIAR's external partners within the leading tech-hubs of Barcelona and Stockholm. Going forward, they will be replaced with new in-house recruits within the areas of Andriod/iOS and Node.js for app development plus Java, Solidity, Docker/Docker Compose and Go for Blockchain development. See less
Thérèse Lundquist avatar
Thérèse Lundquist CMO and owner
AIAR's undisputed fashion queen! As CMO, Lundquist is laser focused on reaching the right strategic goals with an unheard of creative twist. She studied Business Administration from the University of Stockholm. Furthermore, she studied at StyrelseAkademien and completed several coaching courses. She started her career as a serial entrepreneur within ... See more
AIAR's undisputed fashion queen! As CMO, Lundquist is laser focused on reaching the right strategic goals with an unheard of creative twist. She studied Business Administration from the University of Stockholm. Furthermore, she studied at StyrelseAkademien and completed several coaching courses. She started her career as a serial entrepreneur within fashion so she knows what's modern on a global scale. She launched her first fashion chain with 15 stores in top locations in Sweden. Subsequently, Lundquist has held a numerous amount of prestigious positions such as Country Manager for Louis Vuitton/Sweden, Marketing Manager at Oriflame, Marketing Director at Glitter International, CEO at StudioNoc, while her latest position was as Head of Content at Bergendahls Food AB. She also holds positions at the Board of Directors at EC-GO and until recently as an Advisory Board Member with Action Aid. With her ambidextrous brain she is as analytic as strategically creative! See less

Market

Target Market

AIAR's target market consists of the 2,5 billion people in need of education. With a market value of $6 trillion, our target market represents one of the biggest markets in the world, twice the size of the car industry. The digital portion of the market is estimated to be worth €250 billion by 2020 with 17% annual growth, while the mobile part ($40 billion) has an even steeper growthrate.

Thanks to our PoC (DMP) AIAR already exists in 165 countries today. Our main market is Asia with exceptional downloads, followed by expoloding interest from Latin-America and Anglo-Saxon markets.

Competitive landscape

Who are the competitors? In AIAR's case the answer is that there is none. The AIAR's digital ecosystem of learning is indeed completely unique.
 
What does exist, are substitutes; both offline and online. What though characterizes the offline alternatives in our Asian target markets, is that they are costly; both in terms of money and time, and in a competitive landscape which requires life-long learning, even the digital alternatives are costly.
 
But above all, the alternatives haven't even started the innovative deep-tech development for personalized learning, and making it motivating and secure. Here AIAR is totally unique!

Unique differentiator from competitors

AIAR provides a global standard for lifelong learning, an extremely intuitive interface, and functions that are generic and simple to learn regardless of which subject is approached. However, what truly makes AIAR unique is:
 
  1. Advanced AI for unique personalization and automation of both courses and the individual learning-journey.
  2. A closed-end economic system with AIAR Utility coins for easy planning and budgeting of lifelong-learning.
  3. Game-changing blockchain technology for trustworthy, bulletproof certifications.
 
Moreover, AIAR has a fully automated digital marketing strategy, giving us the extra edge in attracting new users better than anyone in the market.

Company revenue streams

AIAR uses a freemium model, the most efficient business model for mobile applications. Simply put, we give away part of content to create interest, loyalty and engaged ambassadors.

The revenue streams come from premium solutions such as online coaching, matchmaking between private teachers/students, but above all - the certification.

It all boils down to volumes. The market will be dominated by 1-2 players, and we will be one of them. With 200 million users 2020 with €5 LTV, we reach a turnover of €1 billion. With 1 billion users 2022 with €15 LTV, we reach a turnover of €15 billion.

Product/service distribution


AIAR has deep knowledge of optimizing the traffic of the largest app-distribution channels: App Store and Google Play. Our first application (DMP) has in record time reached the top position for search within its category.

After just a few months we surpassed all giants such as LinkedIn, Coursera and even Google, in all giant markets such as India, USA and Brazil, etc.

Execution

Previous milestones/traction

During 2017 AIAR launched the first version of the application (DMP). The board of directors set the target to 10 000 downloads.

Within three months we had surpassed that goal and reached 100 000 downloads on App Store and Google Play.

Today AIAR exists through this initial Proof of Concept (DMP) in 165 countries and we are already the second most downloaded app within the category. We're equally proud not only to be the second most downloaded app but also the most loved in the world - rated highest within the category with 4,7 out of 5 on the reviews.

Next key objectives

The business model is all about volumes. According to the prognosis, with our digital ecosystem, an intensified marketing strategy, together with a fullstack of courses implemented - we expect to reach 200 million users by 2020 and 1 billion users by 2022. The strategy and goals/quarter:

  1. Q1 2018, securing the AI-technology and its positive effect on learning
  2. Q3 securing the utility coins, blockchain technology and the GDS operates seamlessly.
  3. Both parts will be tested based on data from 0,5-1 million users
  4. At the end of 2018 we'll head towards 10 million users, getting ready to take over the world 2019

Previous Financing

Until today AIAR's financing has been done through seedfunding. The latest investment of €350 000 was acquired late 2017, raising the total to €910 000.

Partnerships

AIAR is using Amazon Web Services for server management and data management, as well as AWS managed frame works for AI-model operation settings, machine learning algorithms and Big Data. Development of AI/ML is done in Python, Scala and Apache Spark by our own Data Scientist Team. For application development we operate together with BeMobile, a part of the Barcelona Tech City.

Use of funds

AIAR is seeking funding to leverage the development of the three prime building blocks for The AIAR® Ecosystem of Learning, including AI for personalized learning content, the AIAR Utilitly tokens for lifelong learning, and bulletproof interfaces and blockchain-secured certifications. The approximate distribution of costs is as indicated below: 

  1. 30 % Tech development
  2. 20 % Marketing
  3. 50 % Other operational costs

Operational costs, apart from existing organization, mostly consist of technology development, where the largest portion will go to expanding the inhouse tech team.

Industry Certifications/Awards

The best recognition that we can receive is that our users love us! To get the highest review in the world - 4,7 out of 5 points on Google Play, compared to Google's own 4,4 makes us extremely proud and happy.


Return on Investment

Fast exit is possible and in theory an IPO is doable in 2020. Still, the existing founders are determined to actually conquer the global position and not only dominate the mobile market for learning and education, but also revolutionize the entire education industry. On the way to that global conquest, there will be exit opportunities when selling off parts of the venture in order to continue with fast-paced expansion and processing the market continuously on the way to the top.

Risk Analysis

Like most companies, our risks are financial and operational. Just like any other start-up there's a need for capital in order to grow. AIAR's business model has already attracted several funders, thanks to the unique properties of the learning ecosystem. Moreover, there's always a certain risk in relation to entering a market with a totally new service or product. However, AIAR's initial Proof of Concept has, through the data collected, shown that the interest is huge for this specific solution.