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Egnahemsbyrån

Building your own home is the solution

Egnahemsbyrån tackles the housing crisis by utilizing the power in people. Large demographics stands without good housing solutions, even with good education and steady income, many people are forced to turn to a secondary market with occupation rents and unsecured contracts.

Our customers complete their home under our supervision, cash insurances are replaced by their own work. This creates a home that has the same value as other housing in the market, but only cost 85% of the value. The customer can borrow the entire amount and buy in the housing market, even with lack of equity.

Investor proposal

The housing market is in great demand of innovative players who see both solutions and opportunities. As you enter the Egnahems Agency you will be part of a safe and sustainable solution. The housing crisis is not unique to our metropolitan areas. We see a huge growth potential for our concept in all major cities in Sweden and further internationally. When our customers complete their home under our supervision, the cash contribution is replaced by their own work. The customer can now borrow the entire amount and buy into the housing market despite the lack of equity.
If you wish to acquire more than the maximum per investor, we welcome you to contact us at [email protected] for further dialogue.

Product

The problem this product solves

There is a large section of society that stands without a good housing solution today. Approximately 150 000 young adults are involuntary staying with there parantes, a number that's increasing each year. At the same time there are people who are renting, that dream about the opportunity of being able to own their own homes. Many of these have full time positions with a steady income and would be able to buy their own place if it wasn't for the down payment requirement, which can feel unachievable for a lot of people.


How the product solves it

We construct houses where the residents, under our guidance, will take part in completing their own homes. The work that you put into finishing the apartment is worth more than the funds required, this way the mortgage will make up a maximum of 85% of the total worth. Through this we would like to make it possible for more people to entre the market of owned properties. In particular the grupp of people who are missing the equity for a down payment, but has the ability to pay.

Product features

With our method communes will be able to present a progressiv way of tackling the housing crises. Along with the facts that we will construct climate neutral and energy effective houses, in a new form of housing; entry level houses, this will make us an attractive alternetive to the existing construction companies.

Product use cases

As young, just divorced or recent arrival/ labour immigrant it can be extremely difficult to access a home of your own. Even if a large part of their disposable income goes to accommodation expenses it is usually under very distressed and insecure circumstances. It is for these people, and for the ones that's in despite of years trying never manage to get into the housing market, that we build. We want to make it possible for people to influence their own housing.

Team

Emil Thuvander avatar
Emil Thuvander CEO & Founder Egnahemsbyrån
Emil is the founder and driving force behind the Egnahemsbyrån. The seed came to fruition when he realized someone had to do something about, especially young peoples, situation in the housing market, and that this someone was actually him. He's an entrepreneur with many years in marketing, sales and business ... See more
Emil is the founder and driving force behind the Egnahemsbyrån. The seed came to fruition when he realized someone had to do something about, especially young peoples, situation in the housing market, and that this someone was actually him. He's an entrepreneur with many years in marketing, sales and business development in the area of housing issues. With his previous experience with cooperation agreements, negotiation and procurement along with his mind for business and ability to bring people together, he's the perfect torchbearer for this movement. See less
Johan Damgaard avatar
Johan Damgaard Mentor and serial entreprenour
Johan is the founder of Kråkberget AB where he offers his services in business development, marketing strategies and branding. He is a valuable board member of several business and one of the founders of Johan & Nyström AB.
Maria Adelsköld avatar
Maria Adelsköld Board member and business developer at Centigo
Maria is a driven change maker, project leader, requirements analyst och business developer. She has 15+ years experience in operating transformation in the fields of business strategy, governance and organizational culture as well as processes, management requirements and IT. Among other business Forex Bank.
Bo Edvardsson avatar
Bo Edvardsson VP and professor at Karlstad University
Bo is the founder of CTF and practices scientific research in the field of service quality, service innovation and value based service. CTF is the leading research centre in Europe within the service sector. He is also VP and active scholar at Karlstad University.
Mårten Skånman avatar
Mårten Skånman Manager and founder of King of Content
Mårtens expertis is online communication based on creating and curating content for social media channels and PR-activities grown from a brands own online presence. He's been in the field for 20+ years and he believes in engaging and relevant content to the right target groups in the right channels. A ... See more
Mårtens expertis is online communication based on creating and curating content for social media channels and PR-activities grown from a brands own online presence. He's been in the field for 20+ years and he believes in engaging and relevant content to the right target groups in the right channels. A few of his clients are Lantmännen, TV4, Svenskt Kött, Bilprovningen, Den Gyldene Freden, Arla and TUI. See less
Lena Thuvander avatar
Lena Thuvander Partner and Board member Egnahemsbyrån
Former physiotherapist who've worked with disabled children and their relatives. Idealistic and engaged in issues of gender equality, peace and integration.
Tobias Wahlqvist avatar
Tobias Wahlqvist CEO Tobbo Kommunikation
Tobias is a communication designer, lobbyist, media producer and photographer. He's deeply passionate about environmental issues and driven by the idea of a bright future. He engages in projects where technology meets the environmental and social needs. Some of his clients are the Confederation of Swedish Enterprise, Vattenfall, SVID and ... See more
Tobias is a communication designer, lobbyist, media producer and photographer. He's deeply passionate about environmental issues and driven by the idea of a bright future. He engages in projects where technology meets the environmental and social needs. Some of his clients are the Confederation of Swedish Enterprise, Vattenfall, SVID and Stockholms Stad. See less
Leif Persson avatar
Leif Persson Carpenter Activist
Leif has a long experience in making a difference within environmental issues by action. He's an expert in circular methodism in construction med the main focus being reuse and recycling. He's had hundreds of homes rebuilt with recycled building material on his resume, as well as scenography for movies, theater ... See more
Leif has a long experience in making a difference within environmental issues by action. He's an expert in circular methodism in construction med the main focus being reuse and recycling. He's had hundreds of homes rebuilt with recycled building material on his resume, as well as scenography for movies, theater and events. See less

Market

Target Market

SCB (The Statistics Bureau of Sweden) has concluded the population of Sweden is getting more concentrated to the bigger cities like Stockholm, Gothenburg and Malmö. A little over 1,7 million people, of 10 million, are located in these communes today and the number is about to increase with 37 procent within the next 40 years. One of our main target groups will be the 150 000 young adults who are forced to live at home, though they have a steady income and a full time job.

Within 4 years we will conduct a pre-study to plan the international expansion further.

Competitive landscape

Our main competitors are the sub-letters. We know that other actors on the market are looking into addressing the same target group we don't know of anyone who's adopted the same method as us. The innovative projects that do show up occasionally are often initiated by smaller architect firms without the ability to scale up and adjust to the bigger markets.

Unique differentiator from competitors

What makes us unique to the market is the imposition of human effort instead of a down payment.
We offer an overall solution with shared responsibility. We look after the more complex parts of building a home concurrently as our clients and their power of creation is part of the entire process. This allows us to bear down the prices and match our offer with our target group and their needs.

Company revenue streams

Our sources of revenue will come from both the sale of the apartments we sell for the completion of the residents themselves, of the 20% apartments we complete and sell at full price to the open market and the hours of consultation and supervision that our self-building clients hire us for.

Revenue varies between the various local markets where we will establish. It starts with a mariginal in the projects of 19%, giving us at least 140,500 kr per lgh and 4.2 million kr per house. In the projects in markets with higher market prices, our earnings will also increase.

Product/service distribution

We reach our clients through Guerrilla marketing, PR and target advertisement in social medias. Our offer is believed to have such value for our target audience that recommendations and word of mouth plays an important role in our marketing plan.

Execution

Previous milestones/traction

2014
Working on our concept and branding has gained strong support. Trademark protected and registered.

Vinnova approves funding for the pre-study within the framework of "Construction Innovation".

Business structure and administrative support in place. Sales, quotation and invoice systems completed.

2015-2016
Experience in construction and being a start-up alongside running a business with a turn over about 3 million kr.

2017
UC (Credit Rating Agency) rates us as at UC Bronze level, forecasts a low risk at 2,45%.

We have established a broad network, partnerships, supplier relationships and contacts within finance institutions and communes.

2018
New competence is recruited to advisory board and team.
Crowdfunding.

Next key objectives

2018
Established in Stockholm.
Formalization of collaborations and partnerships.
Law and housing funds secured.
Initiate the construction of our first house, with a total of 30 flats.
Upon completion the house and concept will be introduced to press, politicians and the public.
 
2019
Established in Gothenburg, Malmö and Karlstad.
Continued development in Stockholm.
 
2020
Established in Uppsala, Västerås, Örebro, Umeå and Gävle.
Pre-study international expansion initiated.
 
2021
Established in Eskilstuna, Linköping, Jönköping, Helsingborg and Norrköping.
International expansion will commence when results of the pre-study’s been analyzed. Likely to include: Germany, Austria and Denmark.
14 houses (435 apartments) completed in Sweden.

Previous Financing

During the start-up and pre-study the project has been financed in three ways; shareholders equity and time and by taking on projects of renovation at the homes of current home owners. This has shown to be a good starting point for the establishment of Egnahemsbyrån on the housing market.

Partnerships

Through our network we will hade access to the competences and specialty skills that we need. We have connections in, for example, law, politics and economy. We will also, through our partners, have access to the latest and most innovative environmental technology for climate friendly housing.

Use of funds

We will also start building the organization and create the conditions for being able to start building houses and marketing the Egnahemsbyrån concept.

With this investment we will get all the legal documents and the cooperation agreements we need. We will build the organization, use it to market the brand and concept to all our potential customers and and create the conditions needed to start building the houses. Our expansion rate is determined by this campaign and it increase the opportunity to dominate our segment.

Industry Certifications/Awards

2917 UC Bronze
Invited to Boverkets project "The network for minor housing". They want us to hold a lecture about our Egnahemsbyrån project.
Vinnova approved, in 2015, a funding for "Construction Innovation" of 50 000 kr to complete the pre-study phase.

Return on Investment

According to the budget and plan we laid out, we will do another round of funding in February 2019 and then bring in 1-3 million sec on a corporate valuation of 53.5 million sec.
During Q3 2020, dividend of SEK 100 per share is planned.
During Q3 2021, dividend of SEK 200 per share is planned.
During Q3 2022, dividend of SEK 400 per share is planned.

Risk Analysis

To innovate and break new ground in a traditional and fixed market takes a lot of work. The biggest challenge is to access attractive grounds at good terms along with finding a good solution for the loans our clients will need. Therefor we put a lot of effort into establish solutions in our model that appeals to politicians, officials and bank officers, who are the decision makers. We work continuously with reference talks to secure our solutions long term.