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Having Ants Sweden

Hayp - Find exciting fitness activities near you. Try new sports, meet new people. More fun together!

Hayp is the world's first social fitness app. Hayp lets you find new and exciting sports activities nearby. If you need to find a player for your tennis session, just upload an activity and find someone instantly.
Hayp wants to make fitness more social and spontaneous!

The health and fitness market is booming. But most apps are similar and only focused on collecting data. They are also only limited to one or two sports. And they usually target athletes and ignore the average person.
Hayp wants to make fitness a social pleasure.


Investor proposal

Over 70% of swedes work out at least once a week and spend over 50 billion SEK per year on fitness. But many feel that their social life has suffered. We want to make fitness fun and social!

Rewards
Over 1400 SEK – Premium for a year.

Over 10 000 SEK – Join an exclusive training activity in Stockholm with famous athletes.

Over 50 000 SEK – Everything above. Will also get a special badge to acknowledge being one of the first investors. And a special invite to our VIP launch event.
B-shares, 1/10 of voting rights.

See attached shareholders agreement in document section.

Product

The problem this product solves

Most people feel like physical activities and training are like an unpleasant necessity.
They feel that there is no variety and social element to it.
Some also feel that if you are passionate about a sport it's not easy to find people to train with forcing you to go alone. It's even worse if you are travelling and don't know where to go to play tennis or football.
The third problem is if you are a big group of colleagues or friends it's hard to organize the activity and the hassle of inviting people and organizing is painful.

How the product solves it

Hayp wants to make fitness a social pleasure. We want people to try new sports and meet new people as often as they want. If you can't find a partner for climbing, you can easily post an activity and find someone quickly. You should never exercise alone just because your friends don't enjoy your favorite sport, have cancelled on you, or because you are travelling. If you are a big group of friends or colleagues you can create an activity and invite everyone and make the administration painless.

Product features

Hayp lets you see all the activities nearby sorted after the start time. You can join the activity and when the creator of the activity accepts you are ready to go. You can also create an activity and post it and meet new fitness friends. When people join you can accept who you want and meet new like minded people. If you are a professional or company you can post targeted ads and reach your real customers that you really need and want your product and services.

Product use cases

If you wanna play tennis and you have a booking and don't have an opponent you can just upload an activity and find a new partner instantly. Or maybe you wanna run few kilometers after dinner and you need company, just upload the activity and off you go! Or maybe you like climbing and can't find enough like minded people in your area, Hayp is the solution.

Team

Abdi Kayse avatar
Abdi Kayse Founder
Studied business administration in Södertörn University and Stockholm University. Started working as a 12 year old with a paper route and have since started recruitment firm and a event company. Have worked in sales and marketing for over 10 years. Loves solving problems, inspiring people and innovating. Loves running and ... See more
Studied business administration in Södertörn University and Stockholm University. Started working as a 12 year old with a paper route and have since started recruitment firm and a event company. Have worked in sales and marketing for over 10 years. Loves solving problems, inspiring people and innovating. Loves running and travelling the world. Speaks more than 5 languages. See less
Donggyun Seon avatar
Donggyun Seon Designer
Studied architecture in Chosun University. Served as 3d design tutor of a art college while was still student. Worked as head designer or director in various design industry, mainly in architect firm and jewelry company. Directed video advertisement and presentation of many project and held various position before moving to ... See more
Studied architecture in Chosun University. Served as 3d design tutor of a art college while was still student. Worked as head designer or director in various design industry, mainly in architect firm and jewelry company. Directed video advertisement and presentation of many project and held various position before moving to Sweden to be part of HAYP. Pro traditional archer, hiker, photographer and adventurer. See less
Jony Chowdhury avatar
Jony Chowdhury Business developer
Gratuated with a Masters degree in Business adminstration from Stockholm University. Moved to London and worked as a senior trader at Saxo Bank. Have worked as sales manager and IT manager after returning to Sweden.
Neeraj Patel avatar
Neeraj Patel Developer
Studied at Hyderabad University. Has over 8 years of experience in developing both iOS and Android apps. Over 5 years of experience as project leader. Is passionate about developing apps and philanthropy.

Market

Target Market

Hayp is for those that exercises regularly and wants more variation. That does more than one sport and wants to do more than go to the same gym everyday.
The global fitness market will grow by 29% 2017-2021 to more than 2.69 billion USD.
Just Swedes spend more than 50 billion SEK annually on fitness. Gobally it's over 3 trillion USD.
We will launch in Stockholm and then continue to London, Paris, Berlin and move on to US.
Our unique niche and our broad appeal gives Hayp the possibility to become a giant.

Competitive landscape

We don't have direct competitors because the concept is new but there are other apps that are targeting the same audience. The closest apps are Runtastic and Strava.

Runtastic allows you to track your running, cycling and other fitness activities has over 25 million users and was bought 2015 by Adidas for over 2 billion SEK.

Strava is for both runners and cyclists and let's you see and compete with other users results and it has over 1 million users in total and over 200k premium users.
Strava is valued to more than 2 billion SEK.

Unique differentiator from competitors

The difference between these apps and Hayp is the social component. While some have some social features they don't have social and interaction as their foundation. Hayp also has a lower threshold because we are not targeting the die hard fitness people but ordinary physically active people. We are also not limited to one or a couple sports which makes the possibilities far more greater.

We attract all fitness users, not only runners or cyclists
We attract all users, not only pro athletes
We are really social, not just sharing data but meeting and having fun in real life.

Company revenue streams

Our revenue will mainly come from:

Premium users
We will have a premium version of Hayp that gives users more functions and tools. We aim to have 30-40% of our users to become premium users.

Sponsored activities
Users that are pt:s or yoga instructors will be able to upload activities that are more visible and lets them reach more people to get new customers.

Ads
We will introduce ads and allow companies to reach our users with new products and services. All the ads most be discounted offers for our users so that they feel that the ads make sense.




Product/service distribution

Hayp will be available on both App store and Google play.
We will collaborate with running clubs and organizers to reach more users. We will discuss with Lidingöloppet and others to use Hayp to register participants. These collaborations would give us tens of thousands of users in a short amount of time. We will also have PT:s and fitness influencers as ambassadors to penetrate social media and grow rapidly.

Execution

Previous milestones/traction

Nov 2016 The idea is born
March 2017 The company is incorporated
July 2017 Prototype is done
Aug 2017 App development starts
Oct 2017 Testing of app
Nov 2017 Campaign launched

Next key objectives

Jan 2018 Launch of Hayp
June 2018 10k users
Dec 2018 100K
2020 1 million users and profitable
2022 Go public

Previous Financing

We have self-financed all the steps until now. We really believe in Hayp so it was easy for us to invest both money and time. We have had very interesting talks with private equity and business angels that are eager to discuss investments but we believe that a grass root support will be more beneficial.

Partnerships

We have discussed Hayp with thousands of people and companies and they all love it and have indicated that they would like to use the app or be a partner.
We plan to announce the partnerships after the launch and the following marketing campaign. But many clubs and sports clubs have expressed their interest.

We are also negotiating with a big sports star to get them on board as brand ambassador and investor.
We cannot say who it is before the deal is done but it's a well known athlete and world record holder.


Use of funds


Launching and marketing 45%
We will create a launching campaign to reach as many as possible. We will have our own activities to introduce the app. We will also work with influencers to market the app and create awareness.
We will also build our own social media accounts.

User acquisitions and partnership deals 35%
We will sponsor and cooperate with running clubs and athletes to reach as many users as possible. We will also cooperate with organizers to have them use Hayp as the tool to register participants.

Administration and legal 20%


Industry Certifications/Awards


Return on Investment

We believe Hayp has the potential to become the next tech star. We will work hard for the launch to be succesful so that the next invesment round is with a much higher valuation. We will also work hard until 2022 to make Hayp succesful and profitable so we can make it a public company. The low valuation and the potential will give the intial investors a huge ROI.

Risk Analysis

When Hayp becomes a success it's very likely that similar apps will appear. But it's also likely that the giants will copy and integrate aspects of Hayp into their apps.

The solution is to market Hayp and create a hype så it becomes the new and interesting app.

Secondly to build a genuine relationship with the user base and understand them and interact so they have a positive experience and remain loyal.

Finally it's important to to launch in more cities and countries so that new copcats to get the chance to grow and become competitive.