Many of us experience the negative consequences of climate change today, and everyone will be affected in the future.
Through WeDontHaveTime.org and #WeDontHaveTime we aim to create an internet giant focusing on the transition to a sustainable, fossil-free society. We want to do for the climate what #MeToo has done for equality and the travel rating company TripAdvisor.com has done for traveling. A large membership base of conscious users will enable commercial partnerships, e.g. advertising. This will enable us to create value for our investors and at the same time make a real difference for our future.
WeDontHaveTime AB is a ”Good Cause Company” whose brand and class A shares will be controlled by a non-profit foundation. The foundation’s purpose is to promote knowledge about climate change and its consequences, give out climate awards to leaders, corporations and organizations and manage the brand WeDontHaveTime™ in accordance with the foundation’s purpose. We offer class B shares with limited voting rights and full rights to future dividends. The founders of the company will invest more than 1 million SEK in this round on the exact same conditions as other investors.
The problem this product solves
Most people realize that climate change poses an immediate threat to humanity and that something needs to be done. However, there is no platform today that enables people to transform the will to change into action.
WeDontHaveTime will be:
- A platform where positive climate initiatives can be spread far beyond the social media flows of the individual member.
- An outlet for citizens to come together to influence politicians, leaders and corporations to do more for the climate.
An independent organization that monitors how businesses, politicians and countries tackle the climate issue – are words turned into action?
How the product solves it
With #WeDontHaveTime we will initiate a grassroots movement and build our own platform for active climate commitment. By using the power of social media, our users will be able to influence society towards a more determined climate policy.
The users of WeDontHaveTime.org will
- Create climate initiatives and share them through their social media platforms
- Share climate initiatives created by other users
- Review the actions of different authorities regarding climate issues and provide climate ratings
Our role model is TripAdvisor.com whose 390 million users rate and influence companies in the tourist industry to become more customer friendly.
WeDontHaveTime.org is a social platform where users create and support climate initiatives. Decision makers – politicians, corporations, organizations, states – will receive climate ratings based on their ability to live up to the initiatives created by our users. Knowledge and policy proposals are gathered in one place where the users can put pressure on decision makers to accelerate change. Social media will enable us to gain a widespread user base in a short period of time.
Product use cases
- Help platform users find the most climate friendly choice of products and services
- Give users a voice and empower them in ways beyond their voting rights and consumer choices
- Offer users the possibility to get good deals on climate friendly products and services
- Encourage corporations to stop using certain packages and production methods, force them to think smarter and be more brave
- Expose cheating and so called “green washing”
- Encourage organizations to disclose their climate impact in a more transparent way
- Highlight players who manage to reach ambitious goals as role models
Ingmar Rentzhog Board member, CEO
Founder and CEO of the financial communications agency Laika Consulting. Board member at Biostock, Trygghetsspar, Svenska Bostadsfonden Management and Nucleolus Corporate Finance. Member of Al Gore’s organization Climate Reality Leaders. One of Veckans Affärer’s “super talents”, DI Gasell 2009, 2017.
Anette Nordvall Chairwoman
Investor and Partner STOAF, Stockholm Business Angels. Venture Partner Capital A Partners, a US-based Nordic Fund. Co-Founding Board member Nordic Business Angel Network. Chairwoman CovrSecurity.com. Wallenberg Fellow at Stanford/ Nordic Innovation House, Palo Alto, CA 2016. Appointed by Di Digital as one of Sweden’s Most Powerful Tech-investors 2015, 2016. Listed ... See more
Investor and Partner STOAF, Stockholm Business Angels. Venture Partner Capital A Partners, a US-based Nordic Fund. Co-Founding Board member Nordic Business Angel Network. Chairwoman CovrSecurity.com. Wallenberg Fellow at Stanford/ Nordic Innovation House, Palo Alto, CA 2016. Appointed by Di Digital as one of Sweden’s Most Powerful Tech-investors 2015, 2016. Listed as the Nordic top 100 Most Influential Person 2017. Nominated as Pay-it-forward Investor 2017 at the Swedish Start-up Gala. Concerned Citizen of Earth. If you want to see Change, you Participate - I do. See less
David Olsson CSO
Board member at the think tank Global challenge. Marketing strategist and writer at Azalead. Previously Head of institutional sales at Svenska Bostadsfonden. MSc. Uppsala university and Sorbonne Paris I.
Christian Emmertz Board member, Business development
Business Unit Director at HP. Previously Business Unit Director at Samsung in Stockholm and Korea. Member of Al Gore’s organization Climate Reality Leaders.
David Hjortsberg Creative Director, UX Designer
Bsc. in visal communication at Newcastle university, Australia, degree from Virtual Reality-programme at Nackademin, Stockholm, freelance digital creative director and UX-consultant. Example customers: Coca-Cola, Fjällräven, Vagabond, Sail Racing, Eniro, IBM, American Express.
Andra Farhad Advisory board, PR
Vd och grundare Börshajen - Sveriges snabbast växande utbildningsplattform för sparande och investeringar. Utsedd till supertalang Veckans Affärer, Erhållit stipendium från Kungens Stiftelse Ungt Ledarskap.
Mario Nakic Developer
BSc. Engineering specialized in computer science at Kristianstad University, founder of Bon Cena, KidzAdvizor and Medino Group. Experience as consultant for companies like Kinnevik Group, Handelsbanken and Sveriges Television.
Martin Hedberg Board member, meteorologist
Chief Meteorologist, Partner at Entropics Asset Management and The Weather Centre SWC. Member of Climate Reality Leaders. Bachelor of Science (BSc) in Atmospheric Sciences and Meteorology, Stockholm University.
Stella Diesen Board member
Several positions at Microsoft in Finland, USA and the UK, for instance Sustainability Lead for Microsoft Finland. M.Sc. in industrial economics and chemical engineering from Helsinki University of Technology in Finland and MBA in sustainability and leadership from Robert Kennedy College in Switzerland. Admitted to the Women Leaders-program run by ... See more
Several positions at Microsoft in Finland, USA and the UK, for instance Sustainability Lead for Microsoft Finland. M.Sc. in industrial economics and chemical engineering from Helsinki University of Technology in Finland and MBA in sustainability and leadership from Robert Kennedy College in Switzerland. Admitted to the Women Leaders-program run by the Chamber of Commerce in Finland. Climate Reality Leader trained by Al Gore. See less
David JP Phillips Advisory board, Presentation skills
David is one of Europe's leading experts in presentation technology and rhetoric. He has trained top politicians and business leaders. Drives the company Presentation Technology and coaches customers like Spotify, King, Microsoft. Also known speaker from TEDx.
Today, there are 2.5 billion social media users worldwide. This is estimated to grow to 3 billion by 2020. Through the use of our platform, we want to incite, grow and spread commitment to a better climate in this target group.
We aim at 100 million users, about 3.5% of the market. (Source: Statista.com)
Today, there is no global internet platform focused on climate issues. There are expressions of commitment to a better climate in established social media to the extent that individuals and organizations use it to that end, for instance by sharing climate related appeals or facts. Other organizations working with political issues via the internet are the petition sites Care2.com and avaaz.com, both with more than 40 million users. However, they are not exclusively focused on climate issues. We consider all these players to be potential partners rather than outright competitors.
Unique differentiator from competitors
WeDontHaveTime.org will, on a global scale, enable and inspire people to commit to climate and environmental issues. We want to create a direct link between the members of our network and the decision makers of the planet. The big social networks are not specifically designed for climate- and environmental issues. Members and advertisers fill it up with the content of their choice. The companies who operate these networks take minimum responsibility for the content. This has raised criticism because of filter bubbles, manipulation of democratic elections, fake news and populism.
Company revenue streams
The prime sources of income will be from commercial players with high climate ratings that are trusted by the users of WeDontHaveTime.org
- Click based advertising from companies that want to attract our members
- Advertising for companies who target environmentally conscious users
- Corporate subscriptions where companies and organizations will have the possibility to interact with the users and receive the rights to use our logo for marketing purposes
The revenue model will be similar to that of TripAdvisor.com which has over 390 million users and turns a steady profit from its turnover of over 1 billion USD.
WeDontHaveTime.org will use established social media networks such as Facebook, Twitter, Instagram, Snapchat, QZone, V Kontakte and LinkedIn. These networks offer big potential as illustrated by successful campaigns such as #metoo and #alsbucketchallenge. The main goal is to enable users to initiate and disseminate climate initiatives via the We Don’t have Time network as well as established social media platforms. The platform WeDontHaveTime.org will therefore have a very high level of integration towards these platforms.
- Twitter account with over 5 000 followers from around 50 countries
- The twitter account is a top-1000 account discussing climate change globally according to clout.com
- Lectures given on climate change for over 2 800 people around Sweden
- Registered trademark in 28 countries
- Received over 6 million SEK in indications of interest to invest in the company
Next key objectives
- Secure funding
- Launch campaign #WeDontHaveTime with co2bombs and climate hearts
- Launch additional campaigns to attract members
- Development of platform WeDontHaveTime.org
- Development and launch of platform WeDontHaveTime.org
- Second funding round
- Global marketing campaign
- Further development of the platform WeDontHaveTime.org
- Attract 100 million users (approx. 3.5 % of target group)
This is the first external funding round. All resources previously deposited come from the founders in terms of time and money invested to the equivalent of the pre-money valuation.
Use of funds
- Launch the #WeDontHaveTime campaign with co2 bombs and climate hearts
- Build a network of influencers and climate-conscious players that help spread #WeDontHaveTime
- Develop methods that attract members to WeDontHaveTime.org
- Develop the platform WeDontHaveTime.org
Revenues will be significant if we reach our membership target. The business is virtual in character, which also allows for high margins. Return on investment will be obtained through future dividends. In a couple of years, an IPO at a major international stock market, to a considerably higher valuation, is a possibility.
The biggest risk with WeDontHaveTime.org is being unable to reach through the buzz to the extent needed in order to attract a growing membership base. We will therefore work actively in order to attract influencers and create content for various campaigns linked to the #WeDontHaveTime hash tag. We will continuously develop new communicative methods until we have found the formula for success.
The fact that we are a Good Cause Company will make it easier for us to attract influential people to help us in this work.