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Intrasenze AB (Publ)

Introducing United Action Network and UAN-Safe

United Action Network is a social network that connects people and security solutions to prevent crime and increase security and safety for people and organisations in our society. With the UAN-Safe application we provide mobile alarm centers for private and commercial use. Private and company security solutions are connected in networks where information and alarms can be shared in the private and public, local and global networks by our users.

Investor proposal

You are invited to invest and become a significant shareholder together with the founders and the team. Contribute to creating a secure and safer society by becoming a partner and shareholder in Intrasenze. Join the movement, contribute to a positive change in society, and become part of the United Action Network.
The Company is owned by the Swedish foundation Intrasenze Foundation and 70 shareholders.

Product

The problem this product solves

Safety and security are fundamental elements of our society and affect all people, companies and organizations. Our society faces major challenges when threats and crimes against businesses and people increase while society's resources are limited.

Increased insecurity and crime affect our families, friends and workplaces and over time, how society emerge overall.

We can improve the security and safety of all people and organizations together. Through social network, shared information and common technical solutions, this is possible.

How the product solves it

The start-up company Intrasenze AB introduces United Action Network. This is open community in which all people and organisations can participate and contribute to a safer society together. By using the application UAN Safe, a cloud based solution, with our built-in alarm central, anyone can simultaneously share and take part of reported crimes and events taking place in in the vicinity. The networks can be private or public and connected to security equipment such as cameras and larm sensors. UAN Safe is free of charge at base level.

Product features

  • Increase security and safety. Get help and help others with voice, film and text messages through private and open social networks.

  • Start private and open networks, connect existing security solutions and choose to whom the alarm should reach.

  • Follow-me feature where networks and individuals can be alerted by push-button when attacked and threatening situations.

  • IoT-solution that connects devices / sensors can be controlled from mobile phone via IP-router.

  • Alarm signals from different sensors can be made public to the public so that everyone gets the knowledge that crimes occur regardless of whether it is a personal alarm or home alarm.

Product use cases

Incident at school, management and staff can quickly get informed what has happened and assess if threat remains to minimize risks and enable actions quickly. An instructive voice message is recorded and sent to the private teachers network. Pupils are informed via the public network. Connected security equipment helps immediately.
 
Companies in office building, shopping mall, share information together with security guards in local network with connected security solutions.
 
Neighbor watch share information in different social networks. They can alarm, share information and pictures. Connect home security system in closed network with neighbors that get your alarm while you are away. 

Team

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Tony Fahlström Founder, Business & Concept Developer
Entrepreneur for safety for 30 years, has previously driven Väsby Lås & Alarm and Pele Security as main owner, purchased by Schneider Electric 2011. After being involved as a partner in other startup projects, Tony has develop a new solution for the vision of a safer society where everyone can ... See more
Entrepreneur for safety for 30 years, has previously driven Väsby Lås & Alarm and Pele Security as main owner, purchased by Schneider Electric 2011. After being involved as a partner in other startup projects, Tony has develop a new solution for the vision of a safer society where everyone can help and contribute. See less
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Andreas Lindholm Founder & konceptdesign
Andreas is an Artist/Designer/Creative Director with more than 20 years of professional experience. Works ranging from creative direction and concept design, graphic design, typography, 3D graphics, web design, interface and interaction design. Skilled in artistic and creative direction, strategic thinking and concept development in a wide variety of businesses.
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Sebastian Krook Partner, Key Account Manager
Sebastian was an early partner. He has previously run his own company and worked with sales in various industries before joining Intrasenze earlier this year to work towards new customers and be the link between our partners.
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Torbjörn Persson Partner, Communication manager
Torbjörn has more than 25 years of experience as an award-winning creator / designer from leading communications agencies and helps companies / organizations realize their business goals through communication and design. He is skilled in concept development, strategic thinking and always has an eye for the importance of the craft.
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Mats Lundberg Partner, financial officer
Mats has worked as a finance manager for 30 years in various US subsidiaries with Nordic responsibility.
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Fredrik Håkansson Partner, Ambassador
Was introduced Intrasenze and UAN by a person within their network and just hugged Intrasenze and Fredrik have the same philosophy. Engaged entrepreneur in community issues focusing on the individual, handle market and development for the Comesta Foundation, which is a support for homeless addicts. Love to build professional relationships ... See more
Was introduced Intrasenze and UAN by a person within their network and just hugged Intrasenze and Fredrik have the same philosophy. Engaged entrepreneur in community issues focusing on the individual, handle market and development for the Comesta Foundation, which is a support for homeless addicts. Love to build professional relationships based on trust, where an open dialogue with people, clarity and dedication are key terms. All this offers Intrasenze. See less
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Anders Henning Partner, Chairman of the Board
Worked in the security industry for 30 years with virtually everything. Has been an installer for 4 years at Larmatic AB, Produc Manager at Alarmcom, MD ADI Sweden 14 years and now are Sales Manager at Alarmtech Sweden AB since 2015. With Anders's experience in the security industry, he contributes ... See more
Worked in the security industry for 30 years with virtually everything. Has been an installer for 4 years at Larmatic AB, Produc Manager at Alarmcom, MD ADI Sweden 14 years and now are Sales Manager at Alarmtech Sweden AB since 2015. With Anders's experience in the security industry, he contributes with both his network and knowledge See less
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Bengt Åkerlind Board member
Bengt has a tremendous experience after working for Microsoft Corporation for 13 years (1998-2001) Vice President of the ESG division, which was Microsoft's driving force in non-PC markets like SmartPhones, Automotive, Surfboards, SmartCards, etc. Windows Mobile- operating system has since become a world-wide industry standard. OEM Manager Northern Europe (1989-2002), ... See more
Bengt has a tremendous experience after working for Microsoft Corporation for 13 years (1998-2001) Vice President of the ESG division, which was Microsoft's driving force in non-PC markets like SmartPhones, Automotive, Surfboards, SmartCards, etc. Windows Mobile- operating system has since become a world-wide industry standard. OEM Manager Northern Europe (1989-2002), based in Stockholm (1992-1995) Director European OEM, based in the United States. (1995 - 1998) General Manager, Multinational OEM. Developed Microsoft's relationships with all major hardware manufacturers, including HP, Dell, IBM, Samsung, LG, Toshiba, Sony, etc. During this period, OEM operations began in China and a monumental period for Windows 95 and Windows NT. OEM companies represented about 35% of Microsoft's total revenue. (1989-2002) OEM Manager Northern Europe, based in Sthlm. See less
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Martin von Arronet Board member
Martin contributes with almost 25 years of experience in communication and marketing to the Board of Intrasenze. He brings experience within branding, sustainability, foundations and governance. Since 2011, Martin is employed by Electrolux and holds the role as SVP Communications. During the years 2003-2010 he held different positions within communications ... See more
Martin contributes with almost 25 years of experience in communication and marketing to the Board of Intrasenze. He brings experience within branding, sustainability, foundations and governance. Since 2011, Martin is employed by Electrolux and holds the role as SVP Communications. During the years 2003-2010 he held different positions within communications and as a Managing Director for a subsidiary at Royal Dutch Shell plc. Before that he was marketing manager at Cybernetics and earlier on press spokesperson at Telia. See less
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Jeanine Öhrstedt Holmgren Partner, Board member
Jeanine has worked successfully as CEO in various industries with growth as the common denominator. She graduated from the School of Economics in Gothenburg in 1992 and has both started companies in Sweden and internationally. She has worked in large multinational groups and smaller, proprietary companies in a number of ... See more
Jeanine has worked successfully as CEO in various industries with growth as the common denominator. She graduated from the School of Economics in Gothenburg in 1992 and has both started companies in Sweden and internationally. She has worked in large multinational groups and smaller, proprietary companies in a number of industries. Her expertise and experience in building sales-focused organizations with growth in focus has led to prominent roles in both service-based and production-based companies. In 2016, Jeanine Öhrstedt Holmgren, in his role as CEO, received the award of the Year's Food Exports Company on Fria Bröd, while the company was classified as Super Company. Jeanine has also started a number of independent schools such as the NTI colleges and Mikael Elias Theoretical Gymnasium in Western Sweden. She has also worked in the security world at ASSA Abloy and in the dental world of Nobel Biocare as global education director. In 2014, Jeanine was certified in board work by the board of academia and in 2017, Chairman of the Board of Directors was terminated in Stockholm. She has had a number of board assignments, often with growth in focus, and currently has board assignments in Kungsbacka-Särö Rotaryklubb, PS Partner, Savalox, Entrepreneurs in Kungsbacka and the Board of Directors Väst (and Fyrbodal). See less
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Björn-Anders Larsson Partner, Board member Intrasenze Foundation
Björn-Anders has experience in postgraduate studies in business administration at Lund University with a focus on economic theory, organizational theory, institutional theory entrepreneurial processes, etc. Part reports, papers and script in my research project "Development processes and efficiency in public (soft) services." Björn-Anders is the one who measures the social ... See more
Björn-Anders has experience in postgraduate studies in business administration at Lund University with a focus on economic theory, organizational theory, institutional theory entrepreneurial processes, etc. Part reports, papers and script in my research project "Development processes and efficiency in public (soft) services." Björn-Anders is the one who measures the social impact of Intrasenze service UAN-Safe. See less

Market

Target Market

Intrasenze' target audience are people and companies in need of security and safety and who want to contribute to a safer society. We are turning to private and corporate customers who use technical solutions for this purpose.

We establish partnerships with companies that generate users of our innovative security solutions. Partners integrate UAN Safe into their customer offering, which gives the user the app. Partners can customize and develop new functionality through community development and we share revenues.

Besides private citizens we have customer such as shopping malls, manufacturing sites, membership organizations, schools and property owners.

Competitive landscape

There are apps for neighbor watch, crisis management tools and apps that connect to central alarm centers. However, we have not identified any competing solution similar to UAN-Safe. Our solution contains a comprehensive solution in one platform where you share information in networks and the alarm center is shared between mobile users, possible to integrate with technical security infrastructure.

Intrasenze has applied for patentability for the UAN-Safe app.

Unique differentiator from competitors

UAN-Safe has individual (personal) alarm centre via the mobile phone that can be shared publicly and is scalable with infinite number of receivers, alarms and sensors. It can also be limited and aimed to specific recipients, or certain recipients in a geographical area, e g an office, or a radius. The alarm centre is compatible with old and new security systems, which enables network structure for all types of alarms to be linked. UAN-Safe with alarm centre has unlimited number of users and devices costs only 99 kr per month.

Company revenue streams

Subscription - Sign up for free and choose the subscription that suits you, when you need it, from 0SEK to 99SEK per month.  

Community Development - Develop your own features, connect hardware and keep your ownership and independence by sharing the solution with everyone else.

Distrution partners - Everyone can become a partner and integrate our solution and customer offerings into their own business model and share the revenue with us.

Product/service distribution

Intrasenze sells UAN-Safe via resellers, partners and direct sales via AppStore and Google Play.

Midroc Security is one of the largest security system integrators with 58 locations across Sweden. Midroc sell, install and support UAN-Safe application. Their customers can integrate both people, alarms and camera systems into local networks in a common security solution thru UAN-Safe.

Our partnership with Smart Sensor Devices is aimed to enforce the integration of Smart Sensor Devices air quality system and future sensor products together with UAN-Safe IoT SaaS platform.

Symbio is our technical supplier and develops, maintains and resells the IoT-platform, our backbone in UAN-Safe.

Execution

Previous milestones/traction

2015 - Developed UAN-Safe Version 1
2016 - Developed UAN-Safe Version 2
2017 - Developed UAN-Safe version 3 - payment solution via AppStore and Google Play
2017 - Agreement with Knut Hahns School Ronneby Municipality
2018 - Distribution Agreement with Midroc, Symbio and Smart Sensor Devices
2018 - Proof of concept B2B agreement with a municipality, schools, companies and one membership organization.

Next key objectives

2018 - Go to market; sell and marketing UAN-Safe
2018 - Public Issue brings in more than 100 new partners
2018 - Launch of our ioT solution
2018 - Launch of integration with IP cameras
2018 - Establish an agreement with five distributors
2019 - Establish and grow customer and user base
2019 - Internationalization
2019 - Measurable social benefits

Previous Financing

Intrasenze AB (pub) was founded July 8, 2015 and is owned by a public foundation of Intrasenze Foundation and some 70 shareholders. Together with Almi, these shareholders have funded the company and the development of UAN-Safe with ca 30 million SEK. The purpose of the Foundation is to reinvest future dividends safety-creating measures where UAN-Safe users are present.

Use of funds

In the case of fully subscribed issue, approximately 50% will be used to redeem remaining loans for completed product development of UAN-Safe. Other approximately 50% of the issue will be used for sales and marketing of UAN-Safe.

Return on Investment

Our intention is to make a public listing of B-shares within 2-5 years.

Risk Analysis

The risks and uncertainties that Intrasenze's business is exposed to are summarized, inter alia, in short business history, competition, technology development, dependence on business partners and capital needs.