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The social betting app, making betting interactive and fun between friends.

Think how crazy sports fans (especially football) get over their teams with their friends who support opposing teams. Now imagine if there was an app they could bet against those friends, have banter (make fun) with them during the matches and then post about their wins and losses on social media. That app would grow rapidly. That is the aim of BetBanter, to become the only tool friends use to make personal bets. We aim to disrupt the online gaming market and you can come along on our journey!

Investor proposal

With a huge untapped market and a solid, proven route to that market we are set to shake up the online gaming industry. We understand our players and we know how to maximise profits within the sector. Be apart of a game changer that is also highly lucrative.


The problem this product solves

Betting and gambling has many negative connotations but its still a hobby for millions of people. Friends always make wagers and bets with each other. At the bar, in the club or sat on the sofa watching their teams on TV. There is nothing facilitating these types of peer to peer bets and we aim to solve that with BetBanter.

How the product solves it

The BetBanter App has a full sports betting platform like a big Bookie operator but rather than betting against the bookies you purely bet against your friends. We also have a random bets option for even more fun down the pub or club. We take the negative impact of gambling away and make it fun and simple to wager with your mates on sports and random bets.

Product features

The app facilitates bets between friends, set your own amounts and odds. Your 20 against your friends 10 if your team is favourite for example.

Simple login - Via facebook.

Two betting systems - Sports bets and random bets, random bets can include who drinks a pint the fastest, who wins at FIFA etc.

Leader boards - Win points to enter leaderboards for prizes. Always beating your mates? Try your luck against other betting experts in the league tables to win monthly and yearly prizes.

Social media - Share your wins against your friends.

Product use cases

Dave and John are both at their homes watching Manchester United and Liverpool playing on their TV's. Dave sends a request for a 10 pound bet on the game for his team United to win. John accepts the bet and the game becomes much more exciting!

Group of buddies down the bar? Make a group bet who can drink their pint of beer the fastest! All put in 5 pounds and winner takes all the pot.


Damon Booth avatar
Damon Booth Founder and CEO
Damon is a British national based in Malta. He started his career in the Wealth management and investment management sector aged 21. He travelled the world with the company Devere Group working in Qatar, Thailand, Vietnam and ultimately Malta. Whilst based in Malta he became entwined in the gaming industry ... See more
Damon is a British national based in Malta. He started his career in the Wealth management and investment management sector aged 21. He travelled the world with the company Devere Group working in Qatar, Thailand, Vietnam and ultimately Malta. Whilst based in Malta he became entwined in the gaming industry due to his network of friends and decided to create some start ups. He also co-owns Celebrity Affiliates and Digital Commandos which are marketing companies. See less
Daniel Sjogren avatar
Daniel Sjogren Co-founder
Daniel is a Swedish national based in Asia. He has been a C-level executive at companies such as Levis Jeans and Carlsberg. He brings a wealth of experience to the company and advises on the marketing strategies and financials.
Vadim Fedatov avatar
Vadim Fedatov Advisor
Vadim has spent 9 years in the gaming industry. He has an amazing grasp of all areas of the online gambling industry from the operator end through to the affiliate marketing arena. He brings great foresight and contacts to ensuring the success of the app.


Target Market

The online UK betting industry is valued at over £3 billion each year and mobile apps are driving much of the industry's growth. This is just who registers with a betting operator online and not factoring in the high street bookmakers and certainly not factoring in the untraceable personal bets people make against each other. This market is undoubtedly huge and will cover a high % of customers using all other means of gaming. We are targeting 11 million 18-35 year old males that reads LadBible and goes out at weekends with his pals.

Competitive landscape

There are no direct competitors for the UK market but similar concepts exist in the market elsewhere, Betolio for one will operate a football social app in Europe. Youbetme in the US and Punta in Australia also exist.

Unique differentiator from competitors

Our route to market is unique and potentially huge due to who is involved in the marketing strategy. We have major influence marketers signed up with combined reach of 200 million views monthly on social media. We offer 2 systems of betting which nobody has done yet. Betbanter corners all markets for casual bets and really brings a social feel to gaming and gambling.

By incorporating random bets with sports bets we give all users a reason to bet and thats what makes us unique. We offer the only true social betting experience.

Company revenue streams

We have 3 main streams of income.

In app purchases - we will launch for free with football and random bets but to unlock other sports there will be a small fee.

Transaction fees - we will charge as small transaction fee to cover payment provider costs and a small % to the company.

Affiliate revenue - We have major deals with online operators ready to advertise and accept affiliate traffic to them. This is our main source of income.

Product/service distribution

Apple App store and Android download. We will promote everything via social media pages using our influencer marketers with combined reach of 200 million views monthly in our target countries.


Previous milestones/traction

Idea was conceived in March 2016.

App was mapped out by May 2016.

Social media influencers were signed up for the marketing strategy in June 2016.

Demo app development began in June 2016 and was completed in July after some back and forth regarding design work.

Viral videos began being posted in October 2016. Achieving in excess of 200k views.

Main advert was filmed in November 2016.

Meetings began with operators in January 2017 and are ongoing to connect for affiliate deals.

Crowd funding applications began in March 2017.

Next key objectives

Crowd funding or further investment objectives to be met by July 2017.

Launch date to be scheduled for September 2017.

Version 2 of the app to be launched in November 2017.

1st year download target is 300,000

2nd year target is 750,000.

3rd year target is 1 million users.

We expect to go public in the 3rd year after hitting 1 million downloads. However there is also the strong potential of being acquired by a large operator. The gaming market is a hub for acquisitions so it's highly probable that an offer would come in.

Previous Financing

Personal financing is what we have invested so far. That amounts to 60,000 euros.


We have affiliate deals in place with major sports book operators. These deals are the highest in the industry and will be our main income driver.

Use of funds

Development costs and 1st year operational and maintenance costs.

Our marketing strategy requires 30% of the capital and the app itself to maintain and operate requires 50%. We have allowed an extra 20% funding in case targets are not met on this channel of raising funds. If we meet this target the further 20% will be added to the marketing budget for ad spend and additional influencer marketing.

Industry Certifications/Awards

We have been featured twice in SIGMA Magazine one of the biggest online gaming magazines in Europe and were also apart of the Sigma conference in Malta last year. We have access to a white label solution for licensing that we will purchase upon completion of the funding process.

Return on Investment

Due to the immediate nature of the launch and income streams, investors can expect an ROI in the 1st year of operations. We will issue profit share in the first calendar year. Our profit calendar can be seen in our financials document.

Risk Analysis

The main risks are regulatory and especially with anti money laundering. We will comply fully with any regulatory bodies or licensing bodies to mitigate those risks. There is also the chance of replicating the app of course and once we start becoming well known we expect and even welcome that. What sets us apart is our route to market, nobody has the reach that we have to potential customers.