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Wheelys Café

Worlds' fastest growing café chain

​FUNDING CLOSED! BUT YOU CAN STILL APPLY- AND BE PUT ON WAITING LIST FOR NEXT ROUND (Because of the massive interest we're not accepting more investments. You can still sign up to invest. You will then be put in a queue for future capital raising- proceed) Wheelys Inc, a Swedish Y Combinator startup selling hi-tech organic mobile cafés. Since 2015 we've sold 500+ cafés to 60+ countries, growing faster than any café chain - ever. We believe our green, mobile vending is the future of not only cafés, but restaurants and more.

Investor proposal

Invest in disruption:
  • 500+ cafés in 60+ countries.
  • Proven growth. Doubled every six months for two years
  • Disruptive: cafés pay no rent.
  • Organic and green. Featured in worlds biggest business media
  • Paul Buchheit, Justin Waldron and Jared Friedman among investors.
  • Hosted at Y Combinator - accelerator behind Dropbox, Airbnb, Stripe etc
  • App will connect all Wheelys.
  • Every edition has sold out. Queue to order cafés.
  • Huge investment interest. Be fast!




Product

The problem this product solves

To open a traditional café often costs more than $600,000 plus rent, electricity and other utilities.

How the product solves it

A Wheelys café does not cost $600,000, but $6,000.
This opens the market to millions of passionate young entrepreneurs.
A Wheelys is also carbon neutral, and while a traditional café is REALLY hard to move around, a Wheelys can be at the train station in the morning and at the football station in the evening.

If this offer is over-subscribed shares will be distributed equally among investors after Wheelys Café owners has gotten their 3 shares each.

Product features

Wheelys café is a high-tech mobile café. It is solar powered with integrated fridges, stoves, tablets and coffee making solutions.

- Shipped pre-assembled around the world
- Wheelys Inc supplies cafés with coffee beans
- Wheelys works through an app connecting all Wheelys cafés
- A community of passionate entrepreneurs in 60+ countries.

Product use cases

Since 2015, Wheelys has sold 500+ cafés to 60+ countries, growing faster than any café chain before us. Ever. We are now beta testing an app that connects these cafés, and lets owners charge for coffee just as easily as Über.
This autumn, Wheelys will probably have sold cafés to more countries than Starbucks.

Q3 2016 Launch of Wheelys 4.1
Q3 2016 Beta testing of the app in 5 countries.
Q4 2016 Opening Wheelys own coffee roasters
Q1 2017 Launch of Wheelys 5

Team

Maria De La Croix avatar
Maria De La Croix CEO & co-founder
Being 27, having blue hair and a background in fine arts, Maria is an unlikely CEO for a global fast food chain. Maria has been accepted to Y-Combinator and been featured in global business media like Business Insider, Entrepreneur and Fast Company. She has extensive marketing experience from companies like ... See more
Being 27, having blue hair and a background in fine arts, Maria is an unlikely CEO for a global fast food chain. Maria has been accepted to Y-Combinator and been featured in global business media like Business Insider, Entrepreneur and Fast Company. She has extensive marketing experience from companies like The Nordic Society for Invention and Studio Total, working with many of the biggest Scandinavian brands. Every day, we live in fear that some foreign intelligence agency will headhunt her. See less
Per Cromwell avatar
Per Cromwell CTO & co-founder
Having founded several companies like T-shirt Store, Nordic Society for Innovation and Discovery, among others. Frequently lecturing on design and communication and featured in numerous international design & technology magazines like Wired and Popular Science, Per has a rare knowledge in how combine design and engineering. He is the go-to-guy ... See more
Having founded several companies like T-shirt Store, Nordic Society for Innovation and Discovery, among others. Frequently lecturing on design and communication and featured in numerous international design & technology magazines like Wired and Popular Science, Per has a rare knowledge in how combine design and engineering. He is the go-to-guy when you want to know anything about your Wheelys Café. See less
Tomas Mazetti avatar
Tomas Mazetti COB & co-founder
With a long experience in communication and concept development Tomas is the guy who constantly thinks opposite. Some things Tomas has been up to lately include winning the Gold Epica for best PR in the world (with the highest score ever awarded), and getting the Belarusian minister of Defense fired. ... See more
With a long experience in communication and concept development Tomas is the guy who constantly thinks opposite. Some things Tomas has been up to lately include winning the Gold Epica for best PR in the world (with the highest score ever awarded), and getting the Belarusian minister of Defense fired. He is ranked as one of the top creatives in Sweden. See less
Hannah Lina Frey avatar
Hannah Lina Frey Head of Global Markets
Hannah has a background in marketing. She holds, among other things, an Epica in PR with the highest score ever. At Wheelys, she is Head of global markets and growing the Wheelys community worldwide. She can write three emails with two hands while parachuting over the Alps, which is really ... See more
Hannah has a background in marketing. She holds, among other things, an Epica in PR with the highest score ever. At Wheelys, she is Head of global markets and growing the Wheelys community worldwide. She can write three emails with two hands while parachuting over the Alps, which is really valuable to us - Also, she is the one to talk to if you want to invest in Wheelys. See less
Bo Wu avatar
Bo Wu CDO
Bo is head of sourcing. With a background in Arvato (BMG Group), working with international production and logistics, Bo is now the one finding the right suppliers for Wheelys, and then making sure they deliver. Bo is also running the China office. Always with the notebook in his hand and ... See more
Bo is head of sourcing. With a background in Arvato (BMG Group), working with international production and logistics, Bo is now the one finding the right suppliers for Wheelys, and then making sure they deliver. Bo is also running the China office. Always with the notebook in his hand and a constant ringing phone, his eye for details makes him perfect as our our sourcing director. See less
Emma Fitzsimons avatar
Emma Fitzsimons Head of Support
With an education in Economics, MSc Finance and MSc in Managing people, knowledge and change, Emma is responsible for customer support. She is the go-to-Irish-girl when something needs to be straightened out, fixed or explained, in short, a valuable resource with a very positive energy.
Jamie William Corley avatar
Jamie William Corley Chief Barista
Jamie has a background in sales and has been running several Wheelys Cafés, after learning the art of making coffee Jamie now is conductiong workshops and classes in how to make the perfect coffee. If Jamie could have it his way, he would be living in a far-away country nursing ... See more
Jamie has a background in sales and has been running several Wheelys Cafés, after learning the art of making coffee Jamie now is conductiong workshops and classes in how to make the perfect coffee. If Jamie could have it his way, he would be living in a far-away country nursing coffee plants, taking care of them like his children, gently picking the beans on the exactly perfect misty morning, roasting them at the exactly perfect temperature, grinding them on an old fashioned British grinder from 1923, then... Jamie loves coffee. And he is good at it. Don't take our work for it, just ask some of his customers in Stockholm, who have tasted some of Jamie’s coffee magic. See less
Cenk Özbakir avatar
Cenk Özbakir Head of Digital
With a long experience in programming and coding, his work has been noticed in the media, from Slanted and Sueddeutsche Magazin to Design Made in Germany. He also has created a top grossing app on the App Store. Without Cenk (pronounced “Jenk”), nothing really works. He connects things. Makes everything ... See more
With a long experience in programming and coding, his work has been noticed in the media, from Slanted and Sueddeutsche Magazin to Design Made in Germany. He also has created a top grossing app on the App Store. Without Cenk (pronounced “Jenk”), nothing really works. He connects things. Makes everything digital tick. And, not to forget, Cenk is also a designer. Some people are just lucky. See less
Helena Melander avatar
Helena Melander Graphic Designer
Helena is educated in New York, awarded and published she went on to work for brands like Coca Cola and InterContinental Hotels Group. Helena is the one making sure everything looks perfect. Helena is a graphic designer like few, we can’t think of anyone more fitting to manage the looks ... See more
Helena is educated in New York, awarded and published she went on to work for brands like Coca Cola and InterContinental Hotels Group. Helena is the one making sure everything looks perfect. Helena is a graphic designer like few, we can’t think of anyone more fitting to manage the looks of a global brand like Wheelys. See less
Nina Sterling avatar
Nina Sterling Head of Sales
Nina is our Head of Sales. With a background in international sales, working for companies like Oriflame, Amway and GodEl (At GodEL she was responsible for expanding the customer base from 20K to 100K). Nina knows what it takes to close good deals. She is very competitive and constantly finds ... See more
Nina is our Head of Sales. With a background in international sales, working for companies like Oriflame, Amway and GodEl (At GodEL she was responsible for expanding the customer base from 20K to 100K). Nina knows what it takes to close good deals. She is very competitive and constantly finds new challenges, pushing herself to improve. So without further ado, we’re happy to have Nina finding the right buyers for the expansion of Wheelys. See less

Market

Target Market

Coffee is the worlds biggest commodity with the exception of oil.

The Café market is a $300 billion market. Up until now, there has been no real global challenger to the brick and mortar café chains.
 
Besides this café market, Wheelys will also, like the other big café chains, offer our own branded organic coffee beans directly to consumers. This is another fast growing hundred billion dollar market.

Competitive landscape

Wheely's idea is something completely different, mobile cafés operating in another sphere.

"I don’t really see Starbucks as competition. They basically offer the same GMO sugared drinks as all the rest. Wheelys is a wholly new distribution channel for GOOD food. To compare us with Starbucks would be like calling Best Western Hotels a competitor to AirBnB. We're growing with two outlets per DAY, yet have just scratched the surface of our potential. Sure, we might force Starbucks out of business, but not as a goal, but an accident along the way.”

Maria De La Croix, CEO of Wheelys

Unique differentiator from competitors

"Coffee for Wheelys is what books were for Amazon. In the future, our mobile sales points will sell everything".

1. Traditional cafés are restricted by the cost of real estate. Wheelys can roll out hundreds of cafés and move to the best spots.
2. A Wheelys pays no rent, nor other utilities.
3. Wheely's reputation is really strong. In two years we have 100% positive reviews on Facebook.
4. Wheelys is the first sales point in the world that is produced in large numbers. Every generation is not just better, and more technologically advanced, but cheaper to produce.

Company revenue streams

1. Wheelys sells cafés at a profit. This profit will be bigger the more cafés Wheely sells.
2. Wheelys supplies cafés with Wheely's own coffee, and other supplies.
3. Wheelys is working on an app, that will connect these cafés, and charge a small percentage, like Über.


Product/service distribution

Wheelys has it's own assembly plant, and has already shipped cafés to 60+ countries all over the world.
We will use the app to connect all cafés, and supply them with coffee and other goods.

Execution

Previous milestones/traction

Wheelys has a proven track record for extreme growth.

  • Since the beginning Wheelys café has doubled sales every six months.
  • The Wheelys #1 café sold for $60,000, the #3 for $100,000, #4 for $300,000 and The Wheelys 4 café sold for $700,000
  • All in all- Wheelys has sold 500+ cafés to 60+ countries.
  • Wheelys has a list of over 100 people waiting to buy the next batch of Wheelys cafés.
  • Since last funding Wheelys has doubled sales of cafés, and established our own assembly plant in China.
  • Wheelys has it's own coffee suppliers in Indonesia and South America.


Next key objectives


  • Q3 2016 Wheelys aim open our own roasters in Rwanda and another country in late 2016
  • Q4 2016 Wheelys aim to roll out our app in five more countries in late 2016.
  • Q4 2016 Wheelys aim to have sold 1000 cafés in 2016.


Previous Financing

  • Q2 2015 Seed round of $50,000 (Cap $500 000)
  • Q3 2015 Y Combinator investment of $160,000 (Cap $1,6MM)
  • Q1 2016 Seed round of +$2 million from (Cap 10MM)
Investors include Paul Buchheit (the creator of Gmail), Othman Laraki (Color Genomics), Jared Friedman (Founder of Scribd), and Justin Waldron (co-founder of Zynga).

Wheelys has used the money to fine-tune production, and open our own assembly plant, as well as developing the Wheelys app.


Partnerships

Wheelys was hosted at Y Combinator, the accelerator that previously has hosted Airbnb, Stripe, Dropbox, Zynga and many others of the new game changing companies.


Use of funds

At the moment Wheelys has the funds needed for growth.

The purpose of this round is not to raise funds, but to give owners of Wheelys cafés a chance to buy a piece of Wheelys Inc, and be closer invested in our overall business and vision.

Wheelys will do a series A round later this autumn, to raise $2 millions to speed up expansion.

Wheelys Inc is owned through Wheelys Owners AB. One AB-share equals one share in Wheelys Inc. Wheelys Inc have outstanding SAFE-notes creating potential dilution 30%

Industry Certifications/Awards


  • Won Stockholm Techmeetup Startup Awards
  • Hosted by Y Combinator, most prestigious tech accelerator in the world.

Some media that has written about Wheelys