arrow-downarrow-down-circlearrow-leftarrow-rightclockcrossuploading-imagesadd-imagesgraph3191B135-4A4B-4CA8-BF59-2431C117F31334E3598C-18C1-40F8-9B4E-EF7A3BDBDAB6$A6E8A94D-0A70-44B7-B5C6-3DC88A8297C0A74D0AE1-4EB0-4584-8383-449124DC3C05F27A721A-9B4F-4CFE-9BB8-2164114982A1loan-guaranteelockmegaphonemenuCombined ShapepeoplesearchFill 145 CopyCombined Shape CopyFill 151Fill 100eyeicon-imagestrashCan
Get Funding
We use cookies to communicate with your browser and identify who you are. You can read more about exactly what we use them for or hide this message

Uniti Sweden

Ingenious EV

We are leading the most deliberate reinvention of the automobile in modern times; abandoning the mechanical limitations of the combustion engine era and re-defining the city car and its core technologies. Our lightweight, electric city car (L7e EU-category) is designed for sustainable and efficient city mobility, but is distinctly high-tech. This is a market niche with imminent mainstream potential. In the documentation you will find an in-depth explanation of the technologies we have developed in-house that fill the gaps in the interaction and interface technology of modern cars, while providing a roadmap to mass-scale production. More information on our website.

Investor proposal

The valuation was developed with industry specialists, VIP investors and financial advisors. It is based on traction, stage of product, scalability & strong business plan, strategic alliances, market potential (DCF), intellectual property, brand traction and team.

Revision: Due to the large amount of investors, Swedish law requires us to become a public company and means investors will own shares directly in Uniti Sweden AB.

**Company investments welcome

OBS: Du kan hitta kampanjen på svenska här.
US residents cannot invest via this campaign but you can express interest by clicking here.

Product

The problem this product solves

Burning fossil fuels, high traffic congestion, and vehicle emissions causing adverse health effects are just some of the many problems caused by our current personal city mobility norms. We have identified an opportunity to accelerate the shift to cleaner mobility norms, by developing a vehicle in which the user interaction and user experience are updated to interaction norms such as those that in modern smartphones. In addition, the current large heavy vehicle format doesn't really fit in our cities and we are proposing something new.

How the product solves it

Uniti is a vehicle with the correct format for urban transportation. All unnecessary features and attributes are removed, including excess plastic moulding, furnishings, and static interfaces such as plastic buttons. All critical features of common cars are kept and updated, such as comfort, safety, sufficient luggage compartments and sporty but reasonable performance. Innovative and desirable features are implemented to increase the consumer adoption such as an intuitive interface and autonomous features.

Product features

We are exploring options to ensure the premium sustainable materials used in construction are sourced as locally as possible. The vehicle includes driver assist features, a triple redundant Steer-by-Wire system, and an industry first full screen Head-up Display.

Product use cases

Uniti is designed to be perfect for the daily commutes of young professionals, or young families wanting a second family car with low cost, a low environmental impact, and without any compromise on aesthetic or user experience.

Team

Lewis Horne avatar
Lewis Horne CEO
Lewis has a rich history of socially responsible and economically viable entrepreneurship, having founded an EU funded business accelerator for social entrepreneurs, and the Social Innovation Centre at Lund University that he led for several years. His awards include being named an ambassador for Swedish Innovation and entrepreneurship by the ... See more
Lewis has a rich history of socially responsible and economically viable entrepreneurship, having founded an EU funded business accelerator for social entrepreneurs, and the Social Innovation Centre at Lund University that he led for several years. His awards include being named an ambassador for Swedish Innovation and entrepreneurship by the Swedish Foreign Ministry, and in 2009 he was named top 50 most innovative CEO's under 30 by the New York Stock Exchange, the Rockefeller Foundation and the Kairos Society. He holds a MSc. Entrepreneurship - New Venture Creation. See less
Anton Franzén avatar
Anton Franzén CTO
Anton's last automotive project was with Koenigsegg, working on the world's most advanced vehicle, the Regera. He has a pure automotive passion with a background in Formula Racing and was the chassis leader that achieved the world's lightest Formula Student race car in 2014. He was also the project leader ... See more
Anton's last automotive project was with Koenigsegg, working on the world's most advanced vehicle, the Regera. He has a pure automotive passion with a background in Formula Racing and was the chassis leader that achieved the world's lightest Formula Student race car in 2014. He was also the project leader of the Lund Formula Student team which placed 8th in the world, out of 96 participating teams at Silverstone racetrack in 2015. Anton has a deep passion for automotive and limitless dedication. See less
Florian Schiewald avatar
Florian Schiewald CFO
Formerly of KPMG, Florian has a background working for major international accounting firms. He has been a board member for both an Investment Club and a Finance & Accounting Association, handling diverse revenue streams and allocating investments in the most strategic manner. Florian is an eloquent and dedicated finance expert ... See more
Formerly of KPMG, Florian has a background working for major international accounting firms. He has been a board member for both an Investment Club and a Finance & Accounting Association, handling diverse revenue streams and allocating investments in the most strategic manner. Florian is an eloquent and dedicated finance expert with a strong drive to create financial opportunities for everybody involved. See less
André Bogsjö avatar
André Bogsjö Funding & Financials
André has a long history of working for societal change as an expert in social innovation. He is the CoFounder of the Social Innovation Center at Lund University and has been successful in raising governmental funding for a range of projects, all with a purpose of solving problems in the ... See more
André has a long history of working for societal change as an expert in social innovation. He is the CoFounder of the Social Innovation Center at Lund University and has been successful in raising governmental funding for a range of projects, all with a purpose of solving problems in the world. At Uniti he focuses on fund raising initiatives. See less
Bianca Anghelescu avatar
Bianca Anghelescu Social Media Manager
B has a background in philosophical literature as an award winning writer, and spends most of her time prototyping our voice to the world.
Verena Kitowski avatar
Verena Kitowski Branding & Marketing
Formerly of the Business Innovation department at Metro Group (Media Markt & Saturn conglomerate), Verena is passionate about connecting consumer psychology, brands, consumption, and globalization, with experience spanning three different continents. She is an award winning advertising strategist contest of GWA Germany. She holds a BA Psychology & Management and ... See more
Formerly of the Business Innovation department at Metro Group (Media Markt & Saturn conglomerate), Verena is passionate about connecting consumer psychology, brands, consumption, and globalization, with experience spanning three different continents. She is an award winning advertising strategist contest of GWA Germany. She holds a BA Psychology & Management and a MSc Globalization, Brands & Consumption. See less
Albin Wilson avatar
Albin Wilson Corporate Relations
Albin loves working with people and building relationships with companies, investors and any other relevant stakeholders and most recently he held a similar position at Tetra Pak.
Mike Bano avatar
Mike Bano Head of R&D
Mike is a veteran researcher and lecturer at leading Universities in robotics with a postgraduate degree from the University of Edinburgh and a mechatronics engineering degree from ITESM. With a background in mechatronics engineering, robotics, computer vision and artificial intelligence, Mike also makes sure Uniti is ready for autonomous drive, ... See more
Mike is a veteran researcher and lecturer at leading Universities in robotics with a postgraduate degree from the University of Edinburgh and a mechatronics engineering degree from ITESM. With a background in mechatronics engineering, robotics, computer vision and artificial intelligence, Mike also makes sure Uniti is ready for autonomous drive, and leads our AI efforts that will make transportation more comfortable, safer and more efficient. See less
Bo Johansson avatar
Bo Johansson Prototyping & Industrial Design
Bo is our prototype specialist for our head-up display technology. He is the co-creator of Lunds public makerspace and a former lecturer within additive manufacturing.
Alexander Wormbs avatar
Alexander Wormbs Software Engineer
Formerly a software engineer at Qliktech, Alex loves hardcore math and coding, and also holds an MSc in Civil Engineering and an MSc in Computer Science. He works with computer vision, granting Uniti the sense of sight, enabling it to analyze, understand and adapt to its environment.
Marcelo Aguiar avatar
Marcelo Aguiar Lead Automotive Designer
Marcelo is an awarded car designer with a special passion for progressive, futuristic designs. His last award winning project was for Seat at their design center in Barcelona.
Sebastian Katra avatar
Sebastian Katra Lead Engineer - Automotive
Sebastian applies what he learned at Koeniggseg working on the Regera to ensure our vehicle is developed with the utmost engineering standards. He has a background within Formula Student where he developed the suspension and aerodynamic system for the Lund Formula Student team which secured the 8th position globally of ... See more
Sebastian applies what he learned at Koeniggseg working on the Regera to ensure our vehicle is developed with the utmost engineering standards. He has a background within Formula Student where he developed the suspension and aerodynamic system for the Lund Formula Student team which secured the 8th position globally of 96 participants at Silverstone 2015. See less
Kristofer Jansson Ph.D. avatar
Kristofer Jansson Ph.D. Software Engineer
Kristofer is an open-minded tech visionary with a focus on fabrication and simulation of nanowire devices and circuits. He has a PhD in Nanotechnology, is an expert in interdisciplinary research and is our master of the virtual world.
Isak Monrad-Aas avatar
Isak Monrad-Aas Experiential Electronics
Isak is our head of experiential electronics, and has been passionate about electronics and the environment for his entire life. He has a BSc. in Electrical Engineering and he is also one of our key personalities for our maker audience.
Simon Wrafter avatar
Simon Wrafter Electrical Engineer
Simon is our embedded system developer and Uniti ARC head engineer. He has a background within Formula Student where he developed the electronic system for a world top ten placing race team at Silverstone.
Rudrakanth Sadashiva avatar
Rudrakanth Sadashiva Mechanical Engineer
Rudra is a Mechanical Engineer with Master's in Product Development. He has experience building solar powered electric cars in India and works with suspension simulations at Uniti.
Pavan Maareddy avatar
Pavan Maareddy Mechanical Engineer
Pavan has a MSc in Mechanical Engineering and has been conducting thesis work on chassis solutions for Uniti.
Jacob De Fine Licht  avatar
Jacob De Fine Licht Electronics
Jacob has an academic background in Nanoscience and won 1st place at Cisco's 'Internet of Everything' competition in the Netherlands. He is driven by tackling new challenges in unexplored areas and building hardware prototypes in electronics.
Anoop Bharadwaj avatar
Anoop Bharadwaj Mechanical Engineer
Formerly of Infosys, and having worked as a technical advisor for British Telecom, Anoop has a passion for the connected world and likes to connect it to his growing knowledge of mechanical engineering.
Robin Emanuelsson avatar
Robin Emanuelsson Mechanical Engineer
Robin is a Mechanical Engineer combined with Industrial Design, and is an award winning Lund Formula Student veteran. In 2014 he won 7th place in the European Engineering Competition arranged by EBEC.
Petter Samuelsson avatar
Petter Samuelsson Automotive Engineer
Petter has a background in Formula Racing, working mainly with suspension development and tuning. In 2014 he also attained a 2nd place in the Swedish Engineering Championship.
Sharan Ahooja avatar
Sharan Ahooja Automotive Designer
Sharan has diverse automotive design experience working with the likes of Ford motor company and Volvo Trucks India. He combines this with hands-on work experience in clay modelling and prototype building.

Market

Target Market

Our initial focus will be on Western European, high-income urban millennials between the ages of 25-34. Sweden, Germany, UK & France alone have more than 30 Million people in this segment but this number can be expanded to include tech savvy individuals of any age. They are conscious consumers and media hungry technophiles, are progressive in many aspects of social and secular life, and do not have brand loyalty to existing car brands. Demand has already been proven with over 140 pre-orders (non-binding) with only minimal promotion, providing a statistically relevant representative sample of our target market.

Competitive landscape

We are specifically targeting the emerging niche of fully electric city cars. The most relevant competitors on the market are the Renault Twizy and ZOE, which are the highest selling electric cars in Europe. We can also include larger EVs such as the BMW i3 and Nissan Leaf, which have also seen significant growth in recent years. The unprecedented growth of the EV market, inspired by Tesla, is only limited by the narrow range of vehicles on offer in this emerging market.

Unique differentiator from competitors

Our key differentiators are a futuristic user experience and holistic sustainability, and an industry leading safety rating for the L7e category. The physical comparison to competing vehicles is somewhat limited as Uniti is part of what could potentially be the early days of very different technology and logic in mobility. Our Steer-by-Wire system, user experience features such as immersive in-car gaming and the focus on shifting user patterns and business models are significantly different to any other offer on the market today.

Company revenue streams

In the short-term our revenue streams will include licensing of proprietary technology and commercialisation licenses of open-source technologies. This minimises risk and maximises long-term value creation. In the long-term our main revenue stream will be through direct sales of Uniti branded lightweight electric vehicles in Europe and East Asia.

Product/service distribution

Uniti is closer to consumer electronics than present day automotive. With it’s lightweight and compact size, it is suitable for direct online sales, in which the vehicle is delivered to the door, or sold in retail electronics stores.

Execution

Previous milestones/traction

Exterior design aesthetic for first model
>70 articles (i.a. Futurism, NordicBusinessInsider, FocusOnline, Wired)
>100 collaborators globally
>15 university MSc. thesis projects
6 business angels
Government grant 100,000SEK
140 non-binding pre-orders
Cockpit hardware prototype #1 constructed
Steer-by-Wire prototype constructed
VR test-drive platform completed
First product launched - the Uniti ARC is publicly endorsed by Atmel and Arduino
First Robotic vehicle test platform constructed and testing commenced
>70,000 views on Uniti videos
Head-up Display prototype constructed with 3D augmented reality, head and hand tracking
Relationships in place with leading brands as the foundation to a smooth transition to mass production (under NDA)

Next key objectives

Q1 2017 - Mule prototype vehicle with all core technologies implemented
Q4 2017 - Evaluation prototype with all functions and perceived quality of the production vehicle
Q4 2017 - Patents applications submitted and reference design protected
Q1 2018 - First significant deposit down pre-orders
Q3 2019/Q1 2020 - First deliveries of vehicle

Previous Financing

Research phase
Lund University and LU Maxlab

Startup phase
6 Business Angels - 600k SEK (technology development)
Almi Grant - 100k SEK (Kepler Pod Development)
Founders - 500k SEK (Operational costs)
Government funded autonomous driving project in partnership with Volvo et al. - 30k SEK (Ideation Workshop)

Indirect financial support
Office space discount - 546k SEK
Team time spent - 6.1mil SEK
Price Waterhouse Coopers - (approx) 100k SEK
MAQS Law Firm - 30k SEK

Total 8.5mil SEK

Partnerships

We have well developed relationships with major OEMs and aligned brands that are currently under NDA. These relationships cover key challenges such as materials and manufacturing. Our entire strategy is based on partnerships, as we maintain a focus on only those tasks that are our strengths. An example partnership is our joint government funded project for autonomous driving technology in partnership with Volvo and other leading companies from the Swedish automotive industry.

Use of funds

35% - Recruit and build a strong team, covering all relevant areas of expertise.
25% - Development of key technologies and the protection of these through patents
15% - International Growth of the Brand, its supplier and distribution networks
25% - Purchases of relevant Hardware and Software for the develoment and production of the first prototype

Industry Certifications/Awards

Foundersuite Startup of the week
Winner: European Business Network Scale 11
Winner: Pioneers 500 - World’s top 500 early stage startups
Cleantech Scandinavia -  top 20 cleantech company in Scandinavia
Winner: Startup Sweden - top five Swedish startup
Nordic Startup Awards - Nominated as best Social Tech startup in the Nordics

Return on Investment

The investor will have the first opportunity for an exit during the Series A funding round, which we aim for within the next 1-2 years. Furthermore, Uniti Sweden aims for an IPO within the upcoming 3-5 years at which each investor will have another exit opportunity.

We aim for a valuation between five and ten times as high as the current valuation. At the IPO, we expect the valuation to be between 10 and 20 times as high as the current valuation, based on the development of similar cases.

Risk Analysis

High fixed costs
Equipment leasing  instead of ownership
Expand RnD and engineering team with interns/master thesis students
Use of external consultant services instead of permanent hires
No ownership of production process

IP conflicts
Outsource common & IP heavy automotive technology to external partners
Conduct patent heat mapping early to specify internal IP focus

Insufficient market demand
Involve end user in product development process
Prove the demand before launch (Preorders)

Internal team conflicts 
Expand team with people driven by intrinsic motivation and personal alignment with the vision
Use external services instead of expanding the team

Production/distribution complexity
Partner with appropriate companies