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FundedByMe

Invest in the growth of FundedByMe (publ)

We have reached 100% in 1/3 of our campaign period. We have decided to accept more investors, overfund and do partial closings. Thank you all who want to be part of our growth and help us improve the world of finance. FundedByMe, the Nordic crowdfunding market leader, recently approved to be listed as a Swedish Limited Public Company (publ) and invites you to join the 544 existing shareholders in what is likely our last-ever crowd investment round. First launched in 2011, FundedByMe has gained over 65,000 members from 174 countries and has successfully funded 444 companies with more than €19.400.000. FundedByMe connects investors with deal flow and entrepreneurs with crowd capital and is well positioned to drive the global crowdfunding market to maturity. Invest in us today and join our growth. Our market is maturing fast, the market is growing and we are leading the Nordic race.

Investor proposal

The round reached 100% and we're open for overfunding.You are welcome to book your investment with the big green button.

Join 544 existing investors with a minimum investment is 200 shares in total of ~€1,051 . The shares are Series B and priced at €5,28.

We invite you to invest in FundedByMe, revolutionizing the investment scene, and be part of our journey as we build our platform and fund the brands of the future. This is your only chance to invest in the Nordic market leader that also has subsidiaries in Asia and is a Swedish Limited Public (publ) company.

Product

The problem this product solves

FundedByMe has been growing steadily since launching in 2011 and particularly since pivoting to equity crowdfunding in 2012. Going from unknown to established in a very short time, the company predicted that the markets would change and that brands would look at alternative ways to fund their companies while investors would be different from the traditional ones - millions of regular people instead of a select few wealthy ones.

It took us 365 days to crowdfund the first 1MSK in 2011. In 2015 we raised that in 4,5 days and in 2016 we raise that every second day (on average).


How the product solves it


FundedByMe is considered to be one of Europe's strongest crowdfunding platforms and the market is maturing rapidly. FundedByMe recently came close to a substantial investment from a large bank and Nordea recently validated the market further by entering Finland. Our strong brand, the market potential and global client base give us a great advantage ahead. However, the market is still immature this report shows that Sweden is at a third of the comparative percentage volume and that there is great room for growth.

More than 50 lead investors have invested in this round. Join them and let's change Finance.

Product features

FundedByMe offers a product helping companies to receive crowd investments.The product itself is divided into three services.

  • Equity crowdfunding: entrepreneurs offer shares of their companies to investors. By tapping the potential of these ambassadors, the entrepreneur has a lot to gain.
  • Global deal flow for investors looking to invest early in the potential next big thing.
  • Crowd lending (P2B): companies offer to pay interest (between 6-14% per annum) for loans from global lenders. The loans are repaid every quarter and the loan length is between 6 months to 7 years.

Product use cases

FundedByMe has two important client groups:

  • Companies in need of smart funding
  • Investors looking for the deal flow


There is a clear gap in the market where both these groups are underserved by traditional financing models. By bringing these parts together and receiving support from our partners, we facilitate fast growth for companies by helping them receiving funding from investors who also become brand ambassadors.

We currently see a shift from early adopters to an early majority.


Team

Daniel Daboczy avatar
Daniel Daboczy CEO & co-founder
Daniel was born in 1977 in Transylvania and moved to Sweden at the age of 12. With a masters degree in art history he started his career as curator and producer before starting his own web agency. As founder and primus motor of FundedByMe he is a visionary that believes ... See more
Daniel was born in 1977 in Transylvania and moved to Sweden at the age of 12. With a masters degree in art history he started his career as curator and producer before starting his own web agency. As founder and primus motor of FundedByMe he is a visionary that believes the world needs to be changed actively. Daniel, eats, sleeps and breathes FundedByMe. See less
Pontus Frohde avatar
Pontus Frohde COO & co-founder
Pontus has spent most of his professional life in consumer software and digital entertainment, most recently as COO at Forestlight Entertainment, VP of Sales and Marketing at PAN Vision and prior to that 11 years at Microsoft where spent most of the time based at their Corporate Headquarters in Seattle, ... See more
Pontus has spent most of his professional life in consumer software and digital entertainment, most recently as COO at Forestlight Entertainment, VP of Sales and Marketing at PAN Vision and prior to that 11 years at Microsoft where spent most of the time based at their Corporate Headquarters in Seattle, WA. A seasoned sales and marketing executive with extensive international experience whose ultimate and humble responsibility will be to make sure we exceed our sales and expansion targets. Pontus holds a Bachelor of Business Administration from the University of Heidelberg, Germany. See less
Arno Smit avatar
Arno Smit Investor relations & co-founder
Arno is a python engineer turned entrepreneur. He was born and raised in Namibia, Africa. Arno’s passion for travel and technology has taken him to the far ends of the earth, experiencing new cultures and getting a deeper understanding of how technology integrates into ones daily life. Arno co-founded his ... See more
Arno is a python engineer turned entrepreneur. He was born and raised in Namibia, Africa. Arno’s passion for travel and technology has taken him to the far ends of the earth, experiencing new cultures and getting a deeper understanding of how technology integrates into ones daily life. Arno co-founded his first Internet start-up in Australia, built and sold Instadash (Pinterest inspired dashboard for Instagram), Myhunt, a “Facebook for Hunters” and with Daniel Daboczy, Mento Mori a legacy storage video website. See less
Johan Jörgensen avatar
Johan Jörgensen Chairman and shareholder
Johan is a Swedish investor and serial entrepreneur who has been active in the Internet sector since the beginning of the 90’s. Besides FundedByMe, he serves on the board of Corporate Classifieds AB, Hyresdata AB, SavedInStone.com and Veda Gård AB. He is also the founder of Internet Discovery Day, a ... See more
Johan is a Swedish investor and serial entrepreneur who has been active in the Internet sector since the beginning of the 90’s. Besides FundedByMe, he serves on the board of Corporate Classifieds AB, Hyresdata AB, SavedInStone.com and Veda Gård AB. He is also the founder of Internet Discovery Day, a leading meeting place for entrepreneurs and investors. Johan is a frequent debater, writer and commentator on all things digital and has an un-matched network within the Swedish Internet sector. In 2011 he was named "Venture Capitalist of the Year" by the magazine Nya Affärer. He was the first external investor to see that what the idea of FundedByMe could become! See less
Pontus Dahlström avatar
Pontus Dahlström Boardmember
Pontus has an extensive experience from the financial markets in both Sweden and abroad, paired with an entrepreneurial heart. Pontus has started, built up and exited a long range of companies, including the private bank Valbay. Pontus was also an early investor in Aspiro, Effnet and Kippling that all made ... See more
Pontus has an extensive experience from the financial markets in both Sweden and abroad, paired with an entrepreneurial heart. Pontus has started, built up and exited a long range of companies, including the private bank Valbay. Pontus was also an early investor in Aspiro, Effnet and Kippling that all made IPO:s on the Swedish Stock Exchange. Pontus has an amazing energy and is the driving force in our fast expansion proving every day that you should only dream big. Go big or go home! See less
Choon Seng Tan avatar
Choon Seng Tan Boardmember
Mr Choon Seng Tan is heading Link2Ventures that invested in FundedByMe in 2014 and is part of the Joint Venture held together in Singapore. Mr Tan holds a long experience from global companies. Previously head of HP now board member of UniSim and passionate angel investor.
HC Toll Control AB avatar
HC Toll Control AB CFO
HC Toll Control AB is FundedByMe's consultant on CFO matters. Mr HC Toll, has worked as business controller and CFO for 20+ years, in various industries, such as manufacturing, telecom, retail and entertainment. In 2006-2008, as CFO for AIK Football AB, one of Sweden's biggest football clubs, he took the ... See more
HC Toll Control AB is FundedByMe's consultant on CFO matters. Mr HC Toll, has worked as business controller and CFO for 20+ years, in various industries, such as manufacturing, telecom, retail and entertainment. In 2006-2008, as CFO for AIK Football AB, one of Sweden's biggest football clubs, he took the Company to the stock market (NGM). Before joining FundedByMe, HC worked for four years as CFO of KIN Group, for the Swedish entrepreneur Ayad Al-Saffar. See less
Susan Sjölund avatar
Susan Sjölund CMO
Having gained fifteen years of communications and PR experience across many of the leading markets, including New York, London, Cape Town and, since June 2012, Stockholm, Susan is the other Namibian in the FundedByMe office. Heavily involved in two prior startups - one her own communications consultancy she ran in ... See more
Having gained fifteen years of communications and PR experience across many of the leading markets, including New York, London, Cape Town and, since June 2012, Stockholm, Susan is the other Namibian in the FundedByMe office. Heavily involved in two prior startups - one her own communications consultancy she ran in London and the other her husband's exciting medical device company for which she managed communications during the first eighteen months - Susan is perfectly positioned to assist FundedByMe in educating the world about crowdfunding and the magic that happens at FundedByMe. When she's not devouring information or firing out emails at high speed she is an expert knitter, a bookworm and a globetrotter with a passion for chocolate and stimulating conversation. See less
Michal Gromek avatar
Michal Gromek Loans & Head of Financial Products
Previously from Rocket Internet Lendico, Gromek brings a high energy and extreme knowledge of the financial and lending systems. He is a graduate and experienced in International Management as well as a Bachelor in European Economic Studies. With eight years of work life experience from business development and project management ... See more
Previously from Rocket Internet Lendico, Gromek brings a high energy and extreme knowledge of the financial and lending systems. He is a graduate and experienced in International Management as well as a Bachelor in European Economic Studies. With eight years of work life experience from business development and project management in Europe, he is adding a well-needed degree of knowledge and market understanding to the team. See less
Daniel Wahlqvist avatar
Daniel Wahlqvist CTO
Daniel is a former music industry entrepreneur turned computer engineer. Daniel's passion for technology and music has led him on a journey all over his native Sweden, Scandinavia and the Middle East, experiencing new cultures and getting a deeper understanding of how technology affects people's daily lives. Daniel, who holds ... See more
Daniel is a former music industry entrepreneur turned computer engineer. Daniel's passion for technology and music has led him on a journey all over his native Sweden, Scandinavia and the Middle East, experiencing new cultures and getting a deeper understanding of how technology affects people's daily lives. Daniel, who holds a Master’s Degree in computer science from the Royal Institute of Technology in Sweden has spent the last six years working in the IT industry. Four of those years were spent at Microsoft and two, leading development in startups. He describes himself as a ‘50/50 mix of tech geek and business focused social guy’. See less
The FundedByMe Team  avatar
The FundedByMe Team The people actually doing the hard work
In addition to the people listed above we have a team of dedicated, passionate, engaged and experienced people that work 24/7 on helping our entrepreneurs and investors find a match and together build The Next Big Thing. The team of awesomes are: Lena, Alina, Cecilia, Bridget, Beshr, Fabian, Tem, Sandra, ... See more
In addition to the people listed above we have a team of dedicated, passionate, engaged and experienced people that work 24/7 on helping our entrepreneurs and investors find a match and together build The Next Big Thing. The team of awesomes are: Lena, Alina, Cecilia, Bridget, Beshr, Fabian, Tem, Sandra, Angelld, Daniel, Niclas, Tuula. See less
Our shareholders avatar
Our shareholders "The crowd"
3,5 years ago FundedByMe didn't have a single investor. Today it brags that it has proven that crowdfunding is the best tool for growth by having 544 dedicated, passionate shareholders. These are people that have decided to invest their hard earned cash into our company with the purpose to grow ... See more
3,5 years ago FundedByMe didn't have a single investor. Today it brags that it has proven that crowdfunding is the best tool for growth by having 544 dedicated, passionate shareholders. These are people that have decided to invest their hard earned cash into our company with the purpose to grow and to make actual change. Without them we would be nothing, with them we are a force to be reckoned with. If anyone wonders if it's hard or complex to have 544 dedicated shareholders then we can tell you that it's awesome. See less

Market

Target Market

The JOBSAct in the US is finally being implemented. It allows crowdfunding portals such as FundedByMe to openly reach out to the crowd. The laws prohibiting companies to adress the crowd, not just a selected few, are being adapted all over the world to fit the new age of social investing where companies and individuals wish to adress their networks with every social media available.

We expect these changes to positively affect the entire market. However, FundedByMe will keep focusing on Northern Europe and South East Asia.


Competitive landscape

This fall, Trustbuddy crashed and affected the P2P market greatly. The Swedish Finance Inspection release its grassroots report since several new players have entered the market with great ambitions.

What makes FundedByMe different is that we are the local underdogs. Investors from 73 countries have investment an average of €6000 each into the company, making the platform global.

We continue to be inspired by Swedish Avanza, British CrowdCube and American Kickstarter that have changed the way we trade online, inspiring millions of people.


Unique differentiator from competitors

Our global pool of investors, with more than 65,000 global members, puts FundedByMe in a great position for carrying out cross-border transactions.


The Finnish campaign Marita Huurinainen received investments from 106 investor, out of which 73% investors where from outside of Finland. AddMovement (lending case) had 23% foreign lenders. It's not uncommon to see investors from Asia invest in the Nordic campaigns or any from the 73 countries represented.

The figures above with the awesome team we have and years of experience in Fintech gives us an advantage that we plan to use in the years ahead for our growth.


Company revenue streams

We are motivated to see our clients succeed. When they do, we charge an 8% success fee for equity case and 2% for lending cases (1% on transactions fees on repayments on loans). In addition, we receive revenues from listing fees and paying partners. We have tested different revenue models in order to reach the most profitable revenue streams. These will be implemented into Q2 2016.


Product/service distribution

Execution

Previous milestones/traction

FundedByMe has 544 shareholders, that is the best award ever received!

  • Crowdfunding site of the year by Finance Monthly Global Award 2015
  • Hottest startups in Sweden by “Veckans Affärer” 2015
  • Winner of the White Bull Bully Award 2013
  • One of Wired UK’s top 100 startups 2014
  • Winner Nordic Best Service Provider, Startup Awards 2014
  • One of the top 100 websites in Sweden by Internetworld 2012
  • Winner of Digital Winners award “No guts – No glory” by Telenor Norway 2014
  • Winner of Sollos Memorial fund for “An entrepreneurial initiative worthy of encouragement 2011
  • Financial Super Talent award by Veckans Affärer 2013

Next key objectives

Our vision and strategy is to be one of the key business crowdfunding portals in the world with a dominant presence in Northern Europe and great presence in SEA. We strive to give entrepreneur access to capital and help millions of people become investors.

Use of proceeds scenarios and key objectives, Base Scenario
  • Financing Nordics
  • Product Focus/ Tech
  • Financing until B-E
  • Loan re-start after SEC greenlight
  • Sales - rep programme

Use of proceeds, Growth Scenario
  • Asia
  • Product Focus/ Tech extra
  • HQ GrowthLicensing, incl compl off

Use of proceeds, Turbo Growth
  • Six additional markets
  • HQ Growth
  • Product development

Previous Financing


Investeraravdraget (only applicable for Swedish investors)

Investeraravdraget innebär att fysiska personer som förvärvar andelar i ett företag vid en nyemission kan få göra avdrag för hälften av betalningen för andelar i inkomstslaget kapital. Avdrag ges med högst 650 000 kronor per person och år, vilket motsvarar förvärv av andelar för 1 300 000 kronor. Investerarnas sammanlagda betalning för andelar i ett och samma företag får uppgå till högst 20 000 000 kronor per år.


Denna investering uppfyller alla villkor för att din investering skall vara avdragsgill enligt ovan. Läs mera på Skatteverkets hemsida här


Partnerships

We are very proud of our partners that together with us build an ecosystem to serve our clients. These partners are among many others: Grant Thornton, Connect, Stormfors, The Chamber of commerce, Synch, DLA Nordic, Delfi, Aggregate Media and many others that can be viewed here.

Use of funds

This a new share offering. No shares are sold, thus all funds will go towards company growth.


The major goals explained in detail in the document section and in the pitch above are:
  • Increase staffing sales to cope with increased deal flow
  • Increased staffing development to ensure increased scalability
  • Increase staffing marketing to ensure client attraction and retention

  • Cement market leadership in The Nordics (equity + lending)
  • Good presence and market growth South East Asia (equity + lending)
  • Aquire additional licensing to increase income streams
  • Mature company for IPO readyns (please note, no guarantee for IPO)


Join us!

Industry Certifications/Awards

FundedByMe has 544 shareholders, has received numerous governmental grants and awards by Vinnova and Tillväxtverket among others. The team and founders have given numerous speeches and keynote addresses and has received prices such as: Crowdfunding Firm of theYear, Innovation Talent, Financial Prodigies, Nordic Best Service Provider, The White Bull award and numerous other recognition both for the platform, the team, the founders and for successfully completed numerous financing round.


PS. If you want to see the team a bit differently in a funnier Youtube video, then check out our blooper reel here.