Rentl is pioneer and the best alternative in our niche of the emerging sharing economy.
- Market is expected to grow by 1200% to USD 335bn worldwide until 2025 (E&Y)
- We project a growth in line with market (turnover of SEK 55 million in 2019)
- Exit by acquisition or IPO
- Scalable platform
- Low operating cost, high margin for each rental
- High return on investment when successful
- Proof of concept (existing happy users)
We have already raised more tha 300% of our financing target and closed. But you can still apply and be put on the waiting list until next time.
The problem this product solves
We all have lots of things that we just keep in garages and storage rooms but almost never use. At the same time many people need to use things but lack the ability or the desire to buy it. Someone wants to build a terrace but doesn´t want to buy every tool required, while someone else wants to get out on the sea but can´t afford to buy and maintain a boat.
The ablity to rent things at a good price lowers the barriers for trying new sport and hobbies and therefore contributes to a more efficient and open society.
How the product solves it
Rentl is the "Airbnb" of all the things you have at home. Rentl is a fun and easy-to-use web service that matches peoples supply and demand. We handle bookings, payments, supplies contracts and notifications and our users can register objects and then just lean back and wait for the bookings.
We also think that it is better to gather rental on one platform rather than having different platforms for different objects. It is more easy, time efficient and benefits control and at the same time it inspires people to rent even more.
- Matches the supply and demand for objects for rental (e.g. tools, machinery, trailers, boats, sports/party equipment).
- Handles bookings, payments, supplies contracts and notifications
- Rentl only charges provisions after a succesfull rental. This lowers threshold to register also cheaper objects
- We are the first provider of this type of service for virtualy every type of object. This is easier and more time efficicient than using different services for different things
- Rentl is highly automated wich means that we can grow substantially without the need to employ more people
- We have a rankingsystem (1-5) and written opinion which creates trust among users
Product use cases
The typical user is a person (like so many of us) that owns things they rarely use. They can finance some of their consumption and at the same improve the environment.
The typical user just want to pay for usage. The reasons can be economical, practical (storage), ideological (environment) or just the will of trying new things.
Johan Hedkvist Founder and CEO
Long time experience from management and business development with strong focus on developing individuals, teams and departments within bank, finance and insurance. Main focus has been developing sales, processes, advisory functions and customer service. Strong perfermance and ability to deliver has been key signatures throughout my career. I've worked with ... See more
Long time experience from management and business development with strong focus on developing individuals, teams and departments within bank, finance and insurance. Main focus has been developing sales, processes, advisory functions and customer service. Strong perfermance and ability to deliver has been key signatures throughout my career. I've worked with a high diversity of customers ranging from private persons, small and midsized corporations to the largest banks on the Swedish markets. Mail: [email protected] Mobile: 070-6011365 See less
David Mattsson Founder
Long time experience from sales and consulting within among others the financial and real estate sector. Main focus has been working as account manager in different positions and against both private and corporate customers (e.g. large real estate companies), but I have also worked with legal and compliance related issues ... See more
Long time experience from sales and consulting within among others the financial and real estate sector. Main focus has been working as account manager in different positions and against both private and corporate customers (e.g. large real estate companies), but I have also worked with legal and compliance related issues within risk management as well as accounting, business and credit analysis in different roles. My career has been characterized by strong performance and target achievements but also a strong desire to always develop by constantly setting new goals. Mail: [email protected] Mobile: 0739-864463 See less
Web developer and Programmer Copartner - Web developer and Programmer
Passionate web developer that has helped both small and medium sized companies to increase their web presence and profitability. Several years of experience in developing and managing scaleable websites, as well as modern applications. Strong team player who constantly helps to improve the site and always keeps up to date ... See more
Passionate web developer that has helped both small and medium sized companies to increase their web presence and profitability. Several years of experience in developing and managing scaleable websites, as well as modern applications. Strong team player who constantly helps to improve the site and always keeps up to date with the latest technologies - to help deliver maximum value to the projects at hand. See less
Rasmus Lewenhaupt Digital media expert and senior media producer
Passionate, creative and a senior media producer who has extensive knowledge and experience of creating values for companies through digital media. We work closely together with Rasmus in order to make sure that Rentl reach our potential users through digital channels and on social media platforms. We make this happen ... See more
Passionate, creative and a senior media producer who has extensive knowledge and experience of creating values for companies through digital media. We work closely together with Rasmus in order to make sure that Rentl reach our potential users through digital channels and on social media platforms. We make this happen through progressive concepts and innovative communication. Rasmus and LeKa Solutions creates growth and generates great attention to Rentl. See less
The market can be virtualy every adult person in Sweden but also many businesses.
When we do marketing campaigns today we primarly target both women and men, between 25-55 years of age, who live in larger cities and suburban areas.The reason for us concentrating our marketing activities is economies of scale. We want to concentrate efforts where we believe they do the greatest benefit and where sharing is easiest.
In coming two years we plan to broaden marketing activities to to include all of Sweden and eventually also the nordics. Marketing on social media will be supported by radio advertising.
The market for rental is fragmented between essentially many small players and competition is limited especially when it comes to tools, sports and party equipment, boats, scooters, caravans, bicycles etc. There are some competitors with roughly the same market but they are still at an early stage (or not launched yet) or are focusing more on borrowing instead of renting. There are also companies like Airbnb and Blocket for more expensive objects (apartments, houses etc.). Blocket demands payment upfront and don´t have an automated booking routine like Rentl. There are also services focusing on car rental and/or carpooling.
Unique differentiator from competitors
Rentl offers a very easy-to-use webservice for almost every type of object. It handles bookings, payments, contracts and notifications. The users rate eachother wich creates trust and works self-regulating. The service is free of charge and you can register as many objects for rent as you wish. We only charge for sucessfully rental. This lowers the thresholds for renting out also cheaper objects. We gather many different objects on the same platform which is easier and more time efficient for the user and at the same time inspires people to rent even more.
Company revenue streams
- We charge 10% of the total amount of the rentalprize (min 20 SEK and max 500 SEK).
- We see opportunities for targeted marketing for companies for certain searches on the site, (e.g. "Did you not find what you were looking for..?"). It can also be a complement to already completed rentals (e.g. building materials for someone who has already rented tools).
- We also see opportunities additional sales (kickback) through offers together with partners (e.g. key delivery, cleaning, insurance).
Web service/ Web platform
Our service offer and all the transactions will be handled through our platform.
- Feb 2015 - started building the webservice
- June 2015 - launched betaversion
- July-Aug 2015 - radio advertising in Stockholm (Rix FM, Lugna Favoriter and Bandit)
- Okt 2015 - added webdeveloper/programmer to our team and made him part owner
- Nov 2015-Feb 2016 - new improved design and functionality
- Feb 2016 - launched the new version of Rentl (Rentl 2.0) and started campaign in social media
- May 2016 - agreement with a large nationwide organization about an offer to members
Next key objectives
- 2016 - increase marketing in primarily social media, but also continue with radio advertising when it is favorably priced
- 2016 - create an app in order to further strengthen our offer
- 2016 - expand to also offer businesses to use tha platform
- 2016 - further discussion with organizations and companies about offers to their members/employees.
- 2016 - continue to develop and finetune the webservice
- 2017 - establish Rentl as the main provider of rental services between private individuals
- 2018 - enter one market outside of Sweden
- 2019 - establish presence on our 3rd, 4th and 5th market
Almi has granted us a startup loan of 250.000 SEK.
Use of funds
· 50% to marketing campaigns. Primarily in social media and radio.
· 10% to further develop the platform, incl to add increased functionality for interaction between users
· 30% to develop an app. Rentl works both on mobile, ipad and desktop, but an app is easier and the obvious choice when downloaded.
· 10% Expand the platform to also offer businesses to use it. We are currently in discussions with providers of kayaks, party stuff, boats, tools, etc. New functionality (and interface) for businesses would improve our offer significantly.