The Ultimate Prize Quiz
We have created a unique skilled-based picture quiz with prize and cash tournaments in more than 30 languages. With 500,000 beta rounds played, a profitable freemium business model and a tremendous potential ahead, we are ready for commercial launch and is now seeking additional seed funding.
Mowjow is an opportunity to take a stake in the booming and accelerating mobile gaming market. We are targeting an untapped sweetspot with the volume of gaming and the monetization of gambling in a €10b lucrative segment. With 25,000 paying players, the share value is estimated to be €0.60 and when we reach 100,000 paying players, the share value will be €2.40. That is 800% more than the offering price of €0.30 today. In a three-year perspective, the share value is estimated to grow from €5 towards in excess of €50. ACF Equity has valued Mowjow to €15 million, 65% above the current offering price.
A fresh new concept.
Mowjow players can enjoy all the fun of a delightful picture quiz with stunning imagery from Getty Images while also being able to challenge friends or play prize and cash tournaments.
With great prizes in gadgets, escapes and even cars there will be something for everyone. Add cash jackpots of €100,000 and €1 million, and you start to see why everyone will rush to inject a bit of Mowjow into their life.
We have combined the best from the traditional quiz with the thrill that comes from playing for real prizes. Add a player-friendly freemium business model and a greatly rewarding crowd marketing concept, and the experience is new in quizzing.
The gaming platform uses the latest technologies like document and graph databases, enabling agility and versatility in serving the connected and social lifestyle.
Our new crowd marketing concept brings a fresh and intelligent way of enhancing player rewards for engaging and sharing.
This is what Getty Images has to say about Mowjow:
"The rise of image-rich mobile entertainment is showcasing the power of imagery to drive customer engagement in an increasingly visual world. Mowjow's innovative gaming model and its use of high quality copyrighted images from Getty Images demonstrates that technology and content licensing can be mutually beneficial. This partnership sets a new standard for imagery in the mobile gaming industry, and we are proud to partner with Mowjow"
This is how the game works.
Play the game.
When playing Mowjow, players have the option to either play for free or to play prize and cash tournaments using either free tickets or cash fees. Free tickets could be obtained by winning challenges, connecting new players. One entry fee, either free ticket or cash, buys a player entry into a Mowjow game round, where they will compete against 1 or 9 other players, and the clock, to answer a series of multiple-choice questions, which each asks a player to name where, what or who is in the image on the screen.
When a player chooses to play any tournaments, the first thing they must do is into a challenge round. A challenging round works in exactly the same way as other game rounds, apart from the fact that there are only two players. The winner of the round, however, earns the opportunity to move along on their journey towards the prize and cash tournaments. With the challenge round out of the way, the performances of the players are evaluated by the number of correct answers that each gave, as well as how quickly they gave those answers and place them on a leader board.
Within a given timeframe, any player can challenge the player who tops the leader board, in an attempt to take their crown. The maximum number of challenges is currently three per game round, so it's a case of fastest finger first if a player fancies their chances of taking the prize or cash on offer. When players no longer wish to challenge the leader, the time limit runs out or the number of challenges hits three, the person who is on top of the leader board wins that particular round. The game round will officially close; the winner then can play at the next level unless of course the round in question is a final round for that prize.
Keeping the grey stretched.
We strive to ensure that the questions served to Mowjow’s players are always both accessible and challenging. And keeping that balance right is something that we have chosen to engrain into our technology. Firstly, our system is engineered in such a way that no player will ever receive the same set of questions twice. All questions are graded as easy, moderate or difficulta nd when a players climb the ladder, the blend of questions presented to a given group, subsequently, will become progressively more challenging. We don't just give prizes away; we expect our players to earn them, by proving their intelligence and finding their Mowjow.
We have staged a limited mobile demo for you at test.mowjow.com. Please only use your mobile to access this test. Also, note that many features are not yet activated and that the questions run from a small test database.
A unique service platform with a well-iterated concept and more than 500,000 games played by 5,000 beta players coupled with a highly profitable and globally scalable freemium business model with high cash generation.
Welcome to a huge market.
The world has transitioned to a mobile way of life. With billions of consumers growing thirsty for mobile games, we will seize a benchmark opportunity in the quiz segment.
Appealing to a broad audience, we are positioned at the intersection of gaming and gambling. A segment estimated of €10 billion. Accessible in more than 200 territories, we are tapping into an enormous global audience.
The target audience is between 20 and 40 years, with a slight female bias.
We are profitable with less than 100,000 thousand paying players. In an era when games acquire players in the millions and generate astonishing profits, we believe that Mowjow can be “the next big thing”.
With the volume of players from gaming, coupled with the monetization from gambling, we are offering a unique and rewarding proposition to both players and stakeholders. We represent the next generation of quiz games.
A €10 billion sweetspot.
Appealing to a broad audience, we are positioned at the intersection of gaming and gambling. A segment estimated of €10 billion. With the volume of players from gaming, coupled with the monetization from gambling, we are offering a unique and rewarding proposition to both players and stakeholders.
Mowjow concept video.
There’s gold in them thar hills.
Mowjow operates three types of product verticals; a free daily prize draw, freemium prize tournaments and premium cash tournaments. In concert, these verticals are attractive player acquisition and retention funnels while also incorporating attractive premium features that generate revenue. It is a so-called freemium business model.
Free daily prize draw.
In front, we have a free daily prize draw functioning as player acquisition and retention engine. This is an entirely free draw where the players can win daily prizes just by signing up or connecting and challenging players.
Freemium prize tournaments.
The freemium game is the prize tournaments. To enter these tournaments, the players need to pay an entrance fee in the form of free tickets or cash entrance fees. The players obtain free tickets in two ways; either by connecting new players or winning challenges against other players. Cash entrance fees are withdrawn directly from the player’s balance.The prize tournaments consist of various levels, ranging from four to eight levels. The first level is a challenge between two players while then remaining levels are battles between ten players. There is one winner on each level that proceeds to fight on the next level and ultimately wins the prize.
Premium cash tournaments.
The cash tournaments are where you can win cash prizes ranging from €10 upwards to life changing jackpots of €100,000 and even €1 million. These cash tournaments consist of various game levels ranging from three to eight levels. The first level is a challenge between two players while the remaining levels are battles between ten players. There is one winner on each level that proceeds to fight on the next level and ultimately wins the cash prize.
Complementing the games, we have two other premium services; cash rewards and premium connect. With these two services, the players could unlock the potential of receiving cash rewards, as well as connect with orphan players.
Engrained in our strategy is to be constantly rewarding for our players. Therefore, we have developed Cash rewards a very rewarding crowd marketing concept where 30% of the gross revenue is funnelled back to the players to reward them for connecting and engaging new players.
Many players join Mowjow without being referred by any other player. These players are so-called “orphans” directly connected to us as the operator. Being connected to other players represent a potential value in the form of cash rewards. We like our players to be rewarded. Therefore, we have created a the marketplace Premium connect where serious marketers can connect with players that have not been referred by any other player. As these connections represent potential cash rewards, they are a premium service.
These prize tournaments will also be huge traffic boosters as the players will rush to use all their free tickets to win attractive prizes. Advertising will monetize this traffic. Advertisements on mobiles in a game like this is very powerful and direct. Ads will have the players’ full attention when they are funnelled through ad pages to start the prize games.
The business is highly profitable. With a Life Time Value (net) of around €22.00, and an average CAC (Customer Acquisition Cost) of around €9.50, the profit is projected to around €12.50 per player. These estimates are made for the first three months. In the more long-term perspective, we estimate a profit margin above 20%.
High value creation.
In the first months, there is also a huge value appreciation of the company. With 25,000 paying players, the share value is expected to double from €0.30 to €0.60. At 100,000 paying players the share value will be around €2.40, or 800% more than today. An ultimate success of 3m paying players will give share values upwards of €80 and an enterprise value north of €2b.
We have seen successful trailblazers like King, Minecraft and SuperCell raking in humongous profits and getting landmark valuations way beyond our wildest dreams. So yes, it possible to scale and succeed. Make sure you are there from the beginning.
This is what ACF Equity Research in London has to say about Mowjow:
Mowjow is not creating a market from scratch; its offering is about innovating and expanding a significant market. Gaming and playing games online are already established behavior amongst consumers. Mowjow’s offering is aimed at greenfield subscribers, as well as competing for of existing wallet in a growth market. The target audience is global, significant and growing. The game mechanics are very straightforward and arguably tried and tested over decades. The key to Mowjow’s offering is that it is combining what the market has learned over decades about knowledge-based quizzes with prizes and the last 5-10 years on social media. We estimate the current fair market value of Mowjow to €15 million. Further catalyst will be commercial launch and next round of funding.
Leadership and advisors.
The leadership team is acting as a close group of passionate people multitasking across all the sides of developing Mowjow into a best available offering. To help us out with creative and strategic design and thinking, we have teamed up with some experienced advisors. That gives us access to a vast knowledge from acclaimed and professional people. All the leaders and advisors are committed to Mowjow’s by personal investments. That gives everyone a profound and mutual interest in our success.
Mowjow is an international company with operations in UK and development in Ukraine while the holding company operates from Sweden. Mowjow's founder Andreas Christensen heads up a talented team of 15. Andreas is an experienced entrepreneur and investor fully committed to Mowjow's success. Andreas’ background is MSc studies at the Norwegian Business School.
Our technology lead is Igor Krajisnik. As CTO, Igor is responsible for all technical development. Igor holds a four-year university degree in Information Technology and is also a graduate economist.
The commercial lead is Jan Johannessen. As CCO, he is managing the commercial activities. He’s also a keen gamer and investor. Jan holds a degree in Marketing from the Norwegian Business School.
Our creative spearhead is Stian Alexander Karlsen. Stian creates new features and track of the market space and competition always keeping us ahead of the curve.
Our strategic brand design and communications advisors are Torbjørn Kvien Madsen (Creative Director in Saatchi & Saatchi, DDB and McCann) and Henning Gjerde (Founding Partner of Notch). Stig Jakobsen (former CEO of Bonnier Media in Norway) and Sondre Sagstuen (investor and owner of Norske Spill and FantasyBet) are media and marketing experts with a profound interest in gaming.
Mowjow rewards video.
We use the social power of our players to connect with other players and grow the game. Think of how fast things are spreading today. Think of all the people you can reach in your social network. It’s often hundreds of direct friends and many thousands of indirect connections. That’s the power of the crowd, and it’s a massive untapped potential.
Please check out your income potential in this Cash rewards calculator.
Getting into the market.
We will enter the market in two phases maximum 30 days after the financing is secured:
Phase I - Commercial launch.
The goal of the commercial launch phase is to enter the market and establish an initial player base upwards of 1 million total players and 100,000 paying players. Furthermore, we expect to become self-sufficient and cash positive in this phase. Execution of this phase starts already when we have obtained €500,000 of new funding.
Phase II - Growth and expansion.
The first step will lead the way to the second stage of substantial growth and expansion. We have obtained a Letter of Intent to raise upwards of €5 million in growth funding subject to a satisfactory commercial launch. With such influx of funds, we will rapidly be able to grow our business in several key markets and profoundly establish a global brand.
Please learn more about each of these phases below.
The commercial launch phase.
We are raising upwards of €1 million for commercial launch and we will execute the plans when €500,000 of additional funding has been secured. The funding will be used for free prizes (50%), digital marketing campaigns (30%) and operations (20%).
This is a three-month plan that is estimated to cost €300,000 monthly, but the launch will also ignite the revenue engine, and we expect to accumulate more than €500,000 in profit during this phase. In the third month, we expect to reach €1.5 million in monthly gross revenue from 100,000 paying players with an ARPPU of €15 each.
Based on our retention profile, the player lifetime is estimated to 3 months, with a net lifetime value of €22 each. The average customer acquisition costs are projected to €9.50, thus returning a profitable acquisition margin of €12.50 per player.
A good launch will create enormous shareholder values. Already with 25,000 paying players the value is estimated to be €0.60 per share. When we reach 100,000 paying players the value will be €2.40 per share. That is 800% more than the offering price of €0.30 today.
These valuation estimates use industry factors like a P/E of 20 (Nasdaq≈22.75) and a gross revenue multiplication of four (≈King’s valuation).
Cash flow wise we are able to pull it off the launch with €500,000, but we have decided to accept investments upwards of €1 million to make sure we have some extra leeway.
In the table below you will find detailed estimates for the commercial launch phase.
A good launch will create enormous shareholder values. Already with 25,000 paying players the value is estimated to be €0.60 per share. When we reach 100,000 paying players the value will be €2.40 per share. That is 800% more than the offering price of €0.30 today. ........................................................................................................................................................
The growth and expansion phase.
With a satisfactory commercial launch, we will be able to raise substantial funding at a much higher valuation than today. Based on industry appreciation and discussions with corporate financiers, we expect to nearly tenfold the value with a successful launch before embarking on a larger round of funding (if ever required?).
Considering that we have secured a Letter of Intent to raise another €5 million for this phase, we have taken into account a net cash injection of €4.5 million (after funding cost).
In this phase, our estimates incorporate significant use of funds in providing free tickets to a rapidly growing player base. There is also considered substantial expenses in expanding the operations and development. Hence, we expect to operate cash negative during the first six months; leaving us with a balance cash margin of €2.5 million.
After six months, the business will start to return considerable profits. The share value is estimated to grow from €5 towards in excess of €50 as the company will be highly profitable and have a significant value.
Please take into account that the business of interactive gaming normally involves very high volumes of monies being transacted. With a large portion of its gross revenue being returned to the players, we also have high levels of gross revenues.
In the table below you will find detailed estimates for the growth and expansion phase.
In the growth and expansion phase the business will start to return considerable profits. The share value is estimated to grow from €5 towards in excess of €50 as the company will be highly profitable and have a significant value. ........................................................................................................................................................
The corporate bit.
Mowjow AB (publ) is the holding company based in Sweden while operations take place in UK and development in Ukraine.
The share capital is €3 million divided into 30 million shares. The seed funding to date comes from the founder and 500 investors. The founder Andreas Christensen and related companies control about 65% of Mowjow. The shares are registered in Euroclear with ISIN SE0006453510. A listing at the Nasdaq First North will provide exit opportunities in fullness of time.
In this round of funding, Mowjow intends to rais upwards of €1 million and issue up to another 3,3 million new shares equal up to 10% of the current shares in issue. The funding will be used to facilitate commercial launch.
Mowjow has to date been at the development stage, and, therefore, the accounts do not reflect any significant revenue. All development costs are capitalized and are booked as assets. The booked equity in Mowjow is €3,273,710. Please see the provisional Balance Sheet below.
The Board of Directors has delegated power to issue the shares. The private placement will take place from December 1, 2015, and will be closed whenever decided by the directors. Subscription of shares will take place by electronic orders; or otherwise as agreed. Payment for subscribed shares will be invoiced by email. The minimum subscription is €500 for 1,650 shares. The subscription price is €0.30 per share.
Upon receipt of payment, the purchased shares will be transferred to the subscribers share deposit account or placed in temporary escrow by a third party.
The directors reserve the right to accept or refuse any subscriptions, either in whole or in part, or to abate any or all subscriptions in such manner as they may, in their sole and absolute discretion, determines.
There are currently 30 million shares issued. We can derive a current enterprise value of €9 million or €0.30 per share; based on more than 700 investments from in excess of 500 investors. We are now raising upwards of €1 million by issuing upwards of 3.3 million new shares at €0.30 each. This represent a post-money valuation of €10 million. ........................................................................................................................................................
Please check out our investment calculator to estimate how much your investment today, potentially could be worth in the future.
The legal bit.
Prize based tournaments in games of skill are not considered gambling because the accepted definition of gambling involves three specific things; the award of a prize, paid-in consideration, and an outcome determined by chance. Without all these elements, a money based competition is not gambling and thereby legal in most jurisdictions.
Mowjow legally operates from the UK and HM Revenue and Customs does not regard winnings as income. Income taxes are assessed on profits or gains from any trade, profession, employment or vocation. Gaming is not a trade, as no services are exchanged between operators and players. The same rules apply to most of the jurisdictions within the European Union. In general, the winners in Mowjow are responsible and liable for any taxation of winnings and we recommend players to consult their local tax authority for more information about the rules and regulations in their local area.
Mowjow will award prizes in form of gadgets, escapes, cars and cash to its winners. Gadgets will be delivered directly to the winner from major online merchants like Amazon. Travel prizes will in the beginning be provided by Escape travel agency in Norway and Sweden. When cars are introduced as prizes, they will be delivered by local dealerships. Cash winnings are transferred to the winners’ accounts with Mowjow immediately and could be withdrawn without any restrictions. In general, all prizes will be pre-paid or otherwise financially guaranteed by Mowjow prior to any tournament starts.
An opportunity to take a stake in the booming and accelerating mobile gaming market. Accessible in more than 200 territories with an enormous global audience.
Targeting an untapped sweetspot with the volume of gaming and the monetization of gambling. A benchmark opportunity in a €10b lucrative segment.
A unique service platform with a well-iterated concept and 500,000+ games played by 5,000 beta players. Now ready to execute commercial launch.
Highly profitable and globally scalable freemium business model with strong cash generation, as well as high value creation and dividend capacity.
A very experienced and financially committed leadership team and advisors.
Now seeking Seed II funding upwards of €1m for 10% of the company. Proceeds will be used to fund commercial launch to reach 100,000 players.
Estimate to become self-sufficient and cash positive during the launch phase.
The share value is estimated to reach upwards of €2.40 when we reach 100,000 paying players in the next three months. Further, when reaching 2-3 million paying players over the next years, the share value is estimated above €50. With a low subscription price of €0.30 per share today, the profit potential is huge.
Have secured a Letter of Intent for additional €5m of growth and pre-IPO financing from an experienced corporate firm subject to satisfactory launch.
Have been valued at €15 million by ACF Equity Research in London.
Exit opportunity by listing at Nasdaq First North in fullness of time.
Main risks are considered to be retention, conversion and funding. Mitigating risks through exciting and rewarding in-game features and securing advance funding.
Mowjow is an opportunity to take a stake in the booming and accelerating mobile gaming market. We are targeting an untapped sweetspot with the volume of gaming and the monetization of gambling in a €10b lucrative segment. With 25,000 paying players, the share value is estimated to be €0.60 and when we reach 100,000 paying players, the share value will be €2.40. That is 800% more than the offering price of €0.30 today. In a three-year perspective, the share value is estimated to grow from €5 towards in excess of €50 as the company will be highly profitable and have a significant value.
Make sure you are there from the beginning! Welcome to Mowjow!
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