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BrewDog - Equity for Punks!

Make history with the UK’s fastest-growing beverage company!

At BrewDog we are on a mission to make other people as passionate about great craft beer as we are. This is your chance to join the craft beer revolution, invest in Equity for Punks today!

Join the craft beer revolution!
Join the craft beer revolution!

2 punks, 1 mission;

A note from BrewDog’s captain

BrewDog is an alternative small business owned by thousands of people who love craft beer. They are our shareholders, our friends, our community and the heart and soul of our business.

We have a community of over 30,000 Equity Punk investors, and this is your chance to join them.

In 2010, we tore up convention, turned the traditional business model on its head and launched Equity for Punks giving thousands of people a front row seat to the craft beer revolution. And now it’s back. Bigger and better than ever!

Rewind to 2007, based in a shed in the north east of Scotland, BrewDog came howling into the world.

Martin and I (James) put all our savings into the new business. We wanted to build our brewery on our passion for great beer, and that passion still underpins every single thing we do.

What started as 2 humans and 1 dog has grown into a thriving small business that employs over 350 talented people, ships beers to over 50 countries, and has 28 craft beer bars around the world. With your help we can continue expanding BrewDog as we continue on our mission to make other people as passionate about great craft beer as we are.

Keep on rocking in the free world.

- James

WE LOVE CRAFT BEER

OUR SIMPLE MISSION IS TO MAKE OTHER PEOPLE AS PASSIONATE ABOUT GREAT CRAFT BEER AS WE ARE. This passion is what defines us. It is our terminal addiction. It underpins every single thing we do. At BrewDog we believe in putting the flavour and craftsmanship back into people’s beer glasses. At BrewDog we believe that now is the time that beer stops tasting of nothing and starts tasting of a brave new world of possibilities.

At BrewDog, we believe that by having the conviction to do things on our own terms and by living the Punk DIY ethos, we can change the world with craft beer. One glass at a time.

We believe that the best way to develop BrewDog and further grow our business is to ask you, the people who enjoy our beers, to be involved in our future. Our growth so far has been phenomenal and, with that growth all set to continue, we want you to share in our future success and claim your very own part of BrewDog. This is going to be an awesome journey and we want you to join us on it. With your investment there is no telling how far we can go.

BrewDog is the fastest growing food & drinks brand and our Punk IPA is the top selling craft beer in supermarkets in the UK as well as the top selling IPA in Sweden. We export our beer to countries all over the world. So far we have 22 bars in the UK and 11 international bars with plans to have opened a lot more by the end of the year.

We break world records!

We reached the first £5million milestone in the first 20 days of our record-breaking crowdfunding scheme, Equity for Punks. This broke the previous record set by us in 2013, when we raised £4.25million in just over six months. To celebrate, we dropped taxidermy ‘fat cats’ carrying the Equity for Punks prospectus from a helicopter over the City of London.

We didn’t stop there. We then went on to smash £10m with Equity for Punks IV, breaking the world crowdfunding record. BrewDog surpassed the previous highest equity crowdfunded project in the world to date – which totaled $6,000,000 raised – by over 50%. £10m is phenomenal. But we’re not stopping there.

Our strategy has always been to try to shorten the distance between ourselves and the people who enjoy our beers, Equity for Punks is the ultimate incarnation of this philosophy

In 2010, we tore up convention, turned the traditional business model on its head and launched Equity for Punks giving thousands of people a front row seat to the craft beer revolution. Now it's back, bigger and better than ever!

BREWERY & BARS

Brewery

Located on our 5.5 acre green field site in Ellon, just north of Aberdeen, our state of the art eco brewery is one of the most technologically advanced and environmentally friendly breweries in the world.

Only completed in 2013, our HQ brewery was built and kitted out with the proceeds of the last round of our Equity Punk investment. It was a brewery built by our fans and by craft beer drinkers. Everything and everyone at our brewery is completely focused on one thing and one thing only; making the best beers we possibly can as we look to put the passion, and the artisanal craftsmanship back into people’s beer glasses.

Environmental technology is also something that is very important to us at BrewDog. Our existing brewhouse features a progressive heat recovery system, which drastically cuts our energy consumption, and all of our brewing by-products, spent malt, hops and yeast are utilised by local farmers.

Our brewery also boasts a tap room called DogTap, a high-tech pilot brewhouse where we develop new beers, and a Jacuzzi which is filled with Punk IPA. one of these is a lie. Unfortunately.

Our existing brewery is pretty damn awesome. The only problem is that with huge international demand for our beers, it will soon run out of capacity. With your investment we can expand it by adding a second brewhouse and a new tank farm to help us keep up with the demand for our beers and continue to grow our business.

The future of the BrewDog Brewery

Your investment will help fund an extension to our brewery to help us keep up with the demand for our beers, create more jobs and continue to become even more environmentally friendly as a brewery and business.

We already have the plans drawn up to expand our brewery and with your investment we can make them happen. We want to construct an adjoining building that would house a brand new 300HL brewhouse to operate in tandem with our existing 100HL brewhouse. The new brewhouse, along with additional fermentation tanks, would enable us to increase our capacity fivefold.

This will give us the beer we need to keep up with the growing global demand, enabling us to continue to grow and continue to add value to your investment in BrewDog.

Your investment will also enable us to further invest in green technologies at our brewery. We are currently doing feasibility studies on an advanced water treatment plant as well as a bio-mass generator and fuel cell technologies, and your investment could help make these projects a reality.

We employ over 90 people at BrewDog HQ and we are proud to be a Living Wage employer. Your investment will not only fund our brewery expansion but also power the creation of over 130 new jobs in Ellon as we fly the flag for great quality produce made right here in the UK.

BrewDog Bar Division
BrewDog Bar Division

Bars

Beer meccas. Hop temples. Cathedrals of malt. Beacons of hope, laughter and occasional hell-raising in the citadel.

Despite our first BrewDog bar only opening in 2010 in our hometown of Aberdeen, as of April 2015 we currently have 28 venues worldwide; 20 in the UK and 8 overseas.

BrewDog bars are places where you can indulge in everything that is great about craft beer. Our amazing staff are knowledgeable and passionately evangelical when it comes to craft beers and we pride ourselves on showcasing only the best, most exciting and flavoursome craft beers that we can get our paws on from all corners of the planet.

As well as BrewDog bars, in 2014 we also opened our first ever bottle shop, called BottleDog where we have an incredible, curated selection of around 400 phenomenal beers.

Our bars serve as key focal points in the craft beer revolution as we continue our mission to share the passion we have for everything craft beer. We are planning to open a lot more bars over the next few years to give you more places to enjoy great craft beer.

BrewDog Södermalm
BrewDog Södermalm

Future BrewDog bar developements

Your investment will help us open new BrewDog bars both in the uk and overseas, giving you more places to drink incredible craft beers.

As we look to grow our fledgling bar division both in the UK and overseas this funding will help us continue to open fantastic venues putting craft beer on the agenda in more and more locations and showcasing and supporting more brilliant fellow craft brewers.

Our UK sites are completely owned and operated by BrewDog and our international sites are delivered with a local partner where we combine their local knowledge with our passion for great beer and world class customer service. As well as contributing profitably to our company overall, our bars also help us raise awareness of craft beer and provide the perfect environment for beer fans to indulge in everything that rocks about great beer.

In addition to our target cities and locations, if we see significant investment from specific regions, we will bump these up our list for new bar sites. Investing and referring your friends to invest can culminate in a brand new bar, that you own part of in your home town.

Our Equity Punks at our AGM
Our Equity Punks at our AGM

What are the benefits of investing?

We love our Equity Punks. Without them, we wouldn’t have a brewery – it’s as simple as that. The benefits attached to becoming a BrewDog investor are just our way of saying thank you to all those who have chosen to take part in this journey with us.

The benefits last for as long as you’re a shareholder, and they start as soon as you invest so unlike most crowdfunding platforms, there’s no waiting until we hit our target to get your perks.

Check out the benefits of investing in Equity for Punks IV below:

EPIC DISCOUNTS IN OUR BARS

As a BrewDog shareholder, you will entitle yourself to amazing discounts in all our bars. Invest £95 and you’ll receive 5% off every visit to our venues, and if you invest £475 or over, you’ll notch up a 10% discount in all BrewDog bars and BottleDogs.

INVESTMENT DISCOUNT 2-9 SHARES 5% 10 SHARES OR MORE 10%

AWESOME ONLINE DISCOUNTS

Our online shop plays host to a world of BrewDog beer alongside beers from some of the most exciting breweries in the world. As an Equity Punk shareholder, you’ll entitle yourself to a discount on every single order:

INVESTMENT DISCOUNT 2 SHARES (£95) 10% 4 SHARES (£190) 15% 6 SHARES OR MORE (>£285) 20%

BEER BUCKS

Along with your official share certificate, we'll send you £10 worth of beer bucks. With these beer bucks you can toast your investment, on us, in a BrewDog bar, which you now own a part of.

A BIRTHDAY BEER, EVERY YEAR, ON US

As an Equity Punk you will be entitled to a free beer each and every single year in a BrewDog bar on your birthday. This includes any standard measure of any of our draft beers. Happy birthday, Punk!

AGM INVITE

An annual invite for you and a friend to our soon-to-be-legendary AGM. Awesome live music, beer tastings, loads of cool people and the lowdown on all things BrewDog and our company performance. Check out the latest news on the 2015 AGM here.

BEATNIK BREWING & THE SHAREHOLDER BREW DAY

The Beatnik Brewing Collective is completely controlled by our Equity Punk investors. You have the opportunity to vote on what we brew and dictate our next instalment of bottled anarchy. You are then invited to join us at the brewery for our annual shareholder brew day to brew the beer you created. Expect live music, a BBQ and some other fun stuff too.

EXCLUSIVE FIRST OPTIONS ON ALL NEW BEERS

All Equity Punk investors receive the first access on all our limited release and special edition beers. Investing is a great way to ensure you don’t miss out on these highly coveted small batch brews. You’ll also receive an invite to all new BrewDog bar launches, so you get a chance to see our latest venues before anyone else.

YOUR OWN EQUITY PUNK CARD

Your card will enable you to claim your discounts and take advantage of other Equity Punk exclusive offers such as the Beatnik beers or to access special BrewDog events.

GET INVOLVED!

As well as all the other benefits, our shareholders have access to an exclusive Equity Punk community website (www.equitypunks.com) where you get your say on how our company is run, what we brew and what adventures we embark upon, as well as being able to discuss BrewDog, beer and even life with other shareholders.

ABSTRAKT ADDICTS MEMBERSHIP

If you invest £950 or over in Equity for Punks, you will automatically receive a year’s membership to Abstrakt Addicts. This means we will send you three bottles of our most artisanal, experimental beers for each of the next four releases.

THE EQUITY PUNKS’ BOTTLEBOX BEER CLUB

As an investor, you will also get exclusive access to our Equity for Punks beer club. We collate the most exciting BrewDog beers as well as some of the best beers from all over the world and ship them direct to your door. This club is only open to Equity Punk investors. If you invest £1,900 or over, you will receive a year’s subscription to the Equity Punks beer club for free as well as a year’s Abstrakt Addicts membership!

Equity Punks get early access to new BrewDog beers
Equity Punks get early access to new BrewDog beers

THIS IS HOW WE WILL USE THE MONEY RAISED:

These are our (big) plans for the funds we raise under the offer:

  • Build a bigger brewery £3m
  • Develop our canned beer range £0.5m
  • Open new UK bars £7m
  • Invest in Environmental Technologies £2m
  • Develop our Abstrakt beer range £1.5m
  • Grow our international bar division £2m
  • Launch our Craft Distillery £1m
  • Build a sour beer facility £1.5m
  • Establish a UK import & distribution arm £1m
  • Launch Hop Shot; a new ice-distilled beer £1m
  • Open a craft beer focused hotel £1.5m
  • Establish a USA-based brewing operation £3m

If we raise less than £25m we won’t be able to do all of these things until further funds are raised, so the projects above are listed in descending order of priority.

YOUR INVESTMENT WILL ALSO ENABLE US TO EMBARK ON THE FOLLOWING PROJECTS:

Granite city craft distillery

Following in the footsteps of Anchor Brewing Company, Dogfish Head and Ballast Point, we want to complement our brewing with craft distilling. The Granite City Craft Distillery would be located at our Ellon brewery and your investment will help establish this new venture. We want to take the same approach we have to brewing beer and apply it to the world of distillation. We intend to make small batch spirits and use our BrewDog beers as the base. We also intend to mature some of our spirits in oak, then use those oak barrels to age our beers. Ever wanted to taste hop-infused Jack Hammer gin? Your investment can make that happen.

The Kennel

In addition to our bars, BottleDog sites and taproom, we are looking to open a craft beer led hotel in the north east of Scotland. This venue would offer our vision of the ideal accommodation for passionate craft beer comrades making the pilgrimage to visit our Ellon brewery. It may well have Punk IPA on tap in every room…

BrewDog Distribution

We are looking to establish an import and distribution division, making it easier for customers to get their paws on BrewDog beers and a selection of great craft beers that we import from all over the world. We are already the exclusive UK importer for Stone Brewing Co’s beers and we also regularly ship Mikkeller, Ballast Point, AleSmith, Oskar Blues and Lost Abbey beers to the UK. Our import and distribution model would all be based around getting beers to customers in fantastic condition, and we would be one of the only UK beer distributors to only use refrigerated transportation to ensure all beers arrive tasting great

BrewDog USA

With the success of our TV show in the US, more people stateside want to get their hands on BrewDog beers. We intend to establish a small brewing operation to help them do just that. This launch in the States would enable us to continue to grow our business in the world’s biggest craft beer market. We believe there is a huge thirst for BrewDog beer in America, and this move would be the perfect way to help quench it.

Co-founder and CEO James Watt
Co-founder and CEO James Watt

BrewDog in the Nordics

We have exported our craft beer to the Nordic countries since we first started exporting, and the demand has been unprecedented! Today we export to 55 countries worldwide and a significant portion of those sales are accounted for by Scandinavian countries. Furthermore, our flagship beer, Punk IPA was already the best-selling IPA in Sweden by 2011 (and still is!)

We opened our first Scandinavian bar in Kungsholmen, Stockholm, in 2013 - our first ever international bar. Since then we have opened bars in Gothenburg, Helsinki, Oslo and our most resent Nordic bar opened its doors in Södermalm in August, marking our second Stockholm location. We have been overwhelmed by the community of craft beer fans across the Nordics, which has grown immensely every day since we first started exporting our beer. With the huge passion for craft beer over here it feels only right to continue expanding across these incredible countries. Our most recent plans include opening an additional bar in Finland – in Turku - but we won’t stop there. We are super excited to continue building upon our very close relationship with this part of the world.

We love Sweden, Norway, Finland and Denmark, and are excited to have the potential to have so many beautiful craft beer drinkers at our next AGM” co-founder James Watt.

Launching Hello, My Name is Holy Moose!

‘The Holy Moose’ has persuaded our co-founders to travel to Scandinavia and invite the craft beer drinkers of the Nordic countries to become part of our successful brewery business. A film - ‘The Holy Moose’ and an accompanying beer - Hello, My Name is Holy Moose, marks our search for Scandinavian investors. We export to 55 countries worldwide and a significant portion of export sales are accounted for by Scandinavian countries. Furthermore, we have launched three bars in Sweden, one in Norway and one in Finland and more planned on the horizon. To further grow this footprint outside the UK and expand the horizons of better beer, we are seeking investment from across Scandinavia to rally more investors to join our Equity Punk ranks and reap the rewards.