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BoDeal

BoDeal

BoDeal provides all the right tools needed when selling a private apartment, from ad to reach potential buyers and legal documents. List your apartment at BoDeal and save money on commission.
English | Swedish

Swedish site for apartments sold by owners

BoDeal provides all the right tools needed when selling a private apartment, from ad to reach potential buyers and legal documents. List your apartment at BoDeal and save money on commission.

February 16th Camilla, BoDeal CEO, were on the show Draknästet (swedish version of Dragons den and Shark tank). See the full episode here: Draknästet tv8

BoDeal is a swedish site where apartments are sold by owners.

Your ad will reach over 500 000 potential buyers each week, together with our partner sites. BoDeal provides all the right tools so you can be in control.

About BoDeal

BoDeal will be top of mind for everyone that wants to buy and sell their apartments themselves online. Why spend 10 000’s of SEK on estate agent commission when you can do it yourself?

There was a time before Internet, a time before social media, a time without transparency and without BoDeal. At that time an estate agent was required to close a deal. They knew how to reach buyers and which price was right.

Today, you can easily find online what price that is right for your apartment when selling, you can also share and spread your ad with social media. Now there is a marketplace that makes it even easier, where you can gather your deal – BoDeal.

BoDeal provides all the right tools needed when selling a private appartment so you can be in control from start to closed deal. You will find all information needed from estate agents and a transfer agreement approved by a counsel. You can publish your ad, manage showings, overview the bidding and download standard agreement. The cost to place an ad is 1350SEK.

BoDeal, www.bodeal.se, was launched in the fall of 2013. Today, we have more than 2600 registered users and 272 apartments has been sold.

This is just the beginning.

BoDeals market

BoDeal already fills a gap in the market. Previously, the alternatives in Sweden for those who wants to sell their apartment was estate agents, vigorously discounted estate agents and Blocket.se, that only provides you with the ad. There is a obvious gap between using an estate agent or doing the deal yourself. BoDeal fills that gap and offers an inspiring and trustworthy website that provide tools to make a deal. Everybody who wants to keep their profit and has time to do the deal themselves will choose BoDeal.

BoDeal is where the customer is, with the help of Facebook Ads, Google Adwords and banner advertising on relevant websites and blogs. BoDeal is also active in social media and have 1 766 fans on Facebook. We also keep a constant presence in the social debate about selling and buying apartments. Everybody should know there is an alternative to estate agents.

BoDeal was launched 2013 and in 2017 BoDeal will hold 4% (see our business plan for more details) of the real estate market for apartments. Within five years, 2020, BoDeal will hold approx. 13% of the real estate market for apartments. This is because already when bodeal.se launched there was a maturity of the market to conduct business online. When BoDeal has been on the market for a while, this maturity will have increased further, there will also be a greater self-confidence among buyers and sellers wanting to carry out the deal themselves.

BoDeal has the opportunity to expand to other countries with a similar real estate market in the coming years. There is also a opportunity to add more services to the website, for example photography, homestyling and so on. Everything to make it easier for the customer.

Our business model

BoDeal provides all the right tools needed when selling a private apartment. The advertising cost is 1 350 SEK.

This is included;

  • A modern and smart ad which is easy to share on social media.
  • Tools to set up and register for showings.
  • Tools to manage and participate in bidding.
  • Lots of inspiration and information from estate agents which are constantly being revised.
  • Lots of inspiration and information from estate agents which are constantly being revised.
  • A standard agreement that can be used when you have made a deal.
  • Tips and information from a counsel
  • Add-on options to share your ad on Blocket.se/bostad, Booli.se and Bovision.se.
  • A service that is perfect for todays generation.

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The goal with Funded by me

The money raised at Fundedbyme.com will be used for a marketing campaign with focus on branding and convertion. With tools such as retargeting, identifying "twins" and programmatic buying (RTB), we will reach our target group in a cost efficient way and also at right time and place. We will also include SEM and ads in social media. 

BoDeal in media