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VidFlow

The world’s largest music video library

vidFlow, labelled “the Spotify for music videos”, tailors videos to your preferences - making music video consumption and discovery easier than ever, all while contributing directly to the artists.

A service dedicated to official music videos

vidFlow, labelled “the Spotify for music videos”, tailors videos to your preferences - making music video consumption and discovery easier than ever, all while contributing directly to the artists.

Update

We are very excited by the great feedback and commitments so far, and want to welcome many new members to the vidFlow family! In only a few days of actively promoting the campaign we have already raised NOK 200.000.

On October 13, during Oslo Innovation Week and FundedByMe's live crowdfunding event Own The Future, a competent jury voted vidFlow as the best startup in a pitch contest. In addition to the prize money of NOK 15.000 we managed to raise more than NOK 100.000. On October 15, in cooperation with OIW and Sony, we hosted the very successful Digital Music Innovation at The Thief hotel, an initiative by vidFlow to bring together the tech, music, media, and venture industries to better understand the needs and digital opportunities in the music industry.

The Introduction

vidFlow started its journey in early 2013, and is a Norwegian music video streaming service with international expansion plans. Impressively, the company has successfully designed, developed and locally launched the cross-platform service, all with limited resources. Having signed licensing agreements with the three major labels Universal, Sony and Warner, as well as several independent labels, vidFlow offers the world’s largest official high-quality music video library.

Having brought the service to life with limited funds and manpower, the company is now raising EUR 250.000 (approx. NOK 2.050.000) to strengthen the operational team, scale the service and effectively penetrate the Norwegian market to position vidFlow as the best and preferred source for effective music video discovery and consumption - benefiting both the fans and the artists. The funds will also be used for continuous development for current and additional platforms, and for administrative and marketing preparations for the international rollout.

For budgets, forecasts or other information please see the Documents section or email us.

vidFlow - Change the way you love your music

vidFlow is essentially a “Spotify for music videos”. With the world’s largest licensed collection of official music videos, vidFlow offers personalization, recommendations and human curation that tailors the music videos to the user’s taste and preferences across web, mobile and tablet - making music video consumption and discovery easier and more effective than ever.

Since the demise of traditional music TV, consumers have been left with the task and responsibility of scanning through a myriad of sources and filtering out irrelevant content, in order to re-discover old and discover new music videos suiting their mood and preferences at the given time.

On vidFlow, experienced curators offer hundreds of concept channels based on factors such as genres, sub-genres, charts, websites/blogs, moods and other editorial basis, in addition to artist profiles with dedicated channels. Users can explore the huge selection of curated interactive music video channels based on their preferences, or use on-demand search to find a desired video and immediately get what they are seeking, in an intuitive and seamless lean back experience. By focusing on continuous play channels and predictions, vidFlow will help make both discovery and consumption more efficient, benefiting both consumers and artists. Users will have access to high quality music videos at any time and at any place as vidFlow is currently available on web (PC/Mac), mobile and tablet (iOS and Android) with cross-platform synchronization and functionalities. Other high-prioritized future platforms include other relevant operating systems and TV-related platforms (STB, Smart-TV etc.).

Our goal is to once again make visual music a bigger part of people’s lives, while contributing to a higher and more efficient consumption of music videos - cross-platform and on a global scale - benefiting the music industry, artists, brands, and music lovers around the world.

Quality - The world’s largest licensed music video library

vidFlow exclusively employ high-quality premium content licensed through all major labels (Universal Music Group, Sony Music Entertainment and Warner Music Group) as well as local and independent record labels.

Discovery - Easy discovery in a seamless lean-back experience

vidFlow is a visual radio. By offering personalization and human curation by an experienced editorial staff, vidFlow users will be able to discover new and re-discover old visual music easier than ever before.

Interaction - Get closer to the artists

vidFlow aims to become a one-stop social platform for visual music, where music video lovers can interact - not only with each other, but also with artists, other cultural personalities, and brands.

By following your favorite artists (or channels), you will instantly get notifications when a new music video is released. By following your friends or others you can also stay updated on what’s trending.

A sustainable and proven business model, contributing directly to the artists

vidFlow’s Freemium model lets anyone explore a free ad-supported version, but also offers a Premium ad-free monthly subscription version with extended functionality (NOK 69 via web, or NOK 77 via Android/iOS). The Freemium model has already proven to be a sustainable model benefiting not only the music industry as a whole, but also the artists directly.

In line with vidFlow’s aim to add value to the value chain, the company is paying out a substantial portion of its revenue through royalties directly to the labels/artists. Still both the free and Premium model will be sustainable for the company with subscription/stream contribution margins in the range of 20-35%.

Example of a branded channel's intermediate page
Example of a branded channel's intermediate page

Through sponsored channels, vidFlow will also offer non-traditional advertisement options. This type of advertisement will have a higher editorial value with aims of making it part of the consumer’s experience rather than being an intrusive element. The sponsored channels are fully branded with pre-/post-roll advertisement exclusively for the sponsor. On the web service, there is an option to add an additional exclusive element; by skinning the channel page to the sponsor’s brand/logo/colors and integrating the sponsor’s Twitter feed.

Background

There is a difference between building a house to sell it, and building a house to live in. vidFlow is a premium visual music streaming service built with a desire to fulfill a genuine consumer need. We are a team of passionate people with highly relevant and broad experience from the music industry, online video, design, software development, and several aspects of business and business development. We believe the combination of our team and our genuine user perspective approach when creating vidFlow, has helped bring forth the best service to fill the void left by traditional music TV of the past - in a sustainable model.

The idea behind vidFlow spans back to the younger years of founders Nassir Achour and Shire Marius Standnes (and many others of this and the previous generation) when they could just turn on MTV and rely on its editorial staff to deliver hours of music videos tailored to specific viewer segments through their dedicated music TV shows. As we now know, MTV ultimately decided to take a different approach and essentially move away from music television. In the digitalization of music, revolutionary audio services such as Spotify and other “radio” like services have emerged, delivering just about any audio track, at any time, any place, and on any device - tailored to the user’s tastes and preferences. For video, music fans were left with YouTube, a service that was not built for music video consumption or the music video experience. As no one really stood clear to take over the reigns after MTV, YouTube with its millions of viewers of predominately user generated content, became the most suitable fit for artists when they wanted people to hear/see their music.

However, as Nassir and Shire felt first-hand that there was a genuine consumer need for a cross-platform service dedicated to music videos, that could deliver unquestioned quality, discovery and interaction easier than ever; they finally decided to take matters into their own hands.

Milestones

  • December 12, 2012: vidFlow AS founded by Nassir Achour and Shire Standnes with a joint cash injection of all their savings - NOK 500.000 (the founders currently own approx. 58% of the company)

Q1 2013:

  • Development team selected, US-based Norwegian entrepreneur Hallgeir Knutsen converted programming costs of NOK 65.000 and later NOK 110.000 for shares in the company (currently approx. 3,7%)
  • Design team selected, high-end design agency ceft and company New York to deliver complete brand and UI/UX product design - approx. value/tender NOK 1.500.000, reached agreement in NYC to pay NOK 120.000 and shares in the company (currently approx. 8,3%)

Q2 2013:

  • Early angel funding round; NOK 526K raised at a MNOK 6,5 valuation

Q3 2013:

  • Logo and iPad/(Android) tablet UI design finalized

Q4 2013:

  • Web and iPhone/(Android) phone UI design finalized
  • Agreement with TONO reached, main terms agreed with Universal Music Group, Sony Music Entertainment and Warner Music Group
  • Granted NOK 300.000 from Innovation Norway

Q1 2014:

  • Second angel funding round; MNOK 1,9 raised at a MNOK 9,1 valuation
  • Granted SkatteFUNN (Norwegian tax deduction scheme); 20% of all R&D costs in 2014-2015 to be refunded
  • February 27, 2014: vidFlow BETA launch during the Norwegian music festival by:Larm, including a day-time exhibition for delegates, participants and the press, as well as a night-time event “vidFlow Music Video Awards 2014” (vidAwards)
  • February 28, 2014: vidFlow voted third best (from 24 hand picked) startup in the Nordics during Tetzchner Entrepreneurial Award, held under by:Larm Interactive 2014

Q2-Q3 2014:

  • BETA testing phase including catalogue ingestion from Sony, Universal and Warner
  • August 12, 2014: vidFlow commercial launch on mobile and tablet (iOS and Android). vidFlow iOS app top 5 music apps ahead of the likes of wimp
  • September 19, 2014: vidFlow commercial launch on web

What's next for vidFlow?

In the coming months, the company will be working to scale the service and continue to gain users by aggressive and designated marketing initiatives in cooperation with the major labels as well as selected artists and cultural personalities. At the same time the company aim to complete the initiated seed-/crowdfunding round, to be able to begun preparations for a global rollout.

The company will also focus on continuous development for additional platforms, specifically as the company is working towards a distribution deal with one of Norway’s leading cable TV providers for the inclusion of vidFlow on their STB - scheduled to go live early 2015.

Having brought the service to life with limited funds and manpower, the company is now raising EUR 250.000 (approx. NOK 2.050.000) to strengthen the operational team, scale the service and effectively penetrate the Norwegian market to position vidFlow as the best and preferred source for effective music video discovery and consumption - benefiting both the fans and the artists. The funds will also be used for continuous development for current and additional platforms, and for administrative and marketing preparations for the international rollout.