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WriteReader - Improving Children´s literacy skills

The app Write to Read is a new scientifically based learning tool that in a meaningful way teaches children how to read by writing.

Key Achievements since launch of app (Feb 2013)

Mentioned in

Write to Read is an app for iPad and iPhone that teaches children to read by writing. With a little help from an adult, children from the age of 3, are able to create their own books.

The app is researched and developed by schoolteachers in cooperation with scientific researchers and parents.

The method behind the app has been thoroughly tested in Danish classrooms over a period of 18 months on children 6-8 years of age. Furthermore, the app itself has been tested by two American families with children 4-8 years old. These tests were supervised and documented by scientific researchers from The Danish School of Education. The research showed that the children found it motivating using the app and that the parents could register a series of positive effects even in the relatively short period of the testing.

The app is currently launched in Danish, Swedish, British and American English.

Children in London nursery using "write to read"
Children in London nursery using "write to read"

Why crowdfunding

Choosing crowdfunding is an important decision for WriteReader. We believe that teaching children to read and write is everyone's responsibility. In fact our app demonstrates how effective we can be, when we together, pitch in to teach children to read and write. We therefore encourage parents, grandparents, uncles, aunts, siblings, teachers and pedagogues dedicated to child education for your support.

We are convinced that together, we can create better teaching tools that provide better education for present and future generations.

Importantly, WriteReader would like to involve you, our interested investors, to take part in product development, testing and promotion. We would appreciate very much your feedback and suggestions in developing our products, improving results, and of course, on your investment.

Why support and invest in WriteReader

  • To support development of groundbreaking research-based learning tools
  • To make a positive difference in children's learning and education
  • To invest your money in a meaningful cause and enterprise
  • To invest in a scalable business model with +100 million market size
  • To be a part of a dedicated and strong team with entrepreneurial and exit experience
  • Because we will keep you apprised of company developments and encourage your feedback and advice on our Facebook page - created solely for this purpose
  • To get invited to an annual meeting with founders

Your funding

Much of your funding in WriteReader will be used towards the ongoing development of an online platform for children to upload their books and share. Work on the platform has begun and is expected to be completed by spring 2014.

In the start of this year we also began developing a pro-version of the iPad app. Featuring unique functionality, it is geared towards schools and learning institutions. Aside from being available from the App Store, the pro-version will create new distribution and sales channels for WriteReader.

Spanish, French, German and Dutch versions of Write to Read to be developed for released in 2014.

In the second half of 2014, WriteReader will release an HTML5-version of Write to Read, enabling the app to operate across all online media and platforms.

WriteReader plans to develop new apps for more subjects. We are presently working with researchers to create apps for learning mathematics and foreign languages in a more meaningful and effective way.

Tremendous growth opportunity

WriteReader is focused on the global market. Our goal is to become a leading provider of digital education applications. The exploding growth of tablets and smartphones, coupled with the need for research-based creative and beneficial applications for children, has created a tremendous opportunity for our learning tools.

In addition to the extensive research behind Write to Read’s development, there is an equally experienced team with extensive global expertise driving the organization. The company’s founder and COO has more than 16 years of experience in child education and has developed over 100 teaching tools for a variety of subjects and ages. WriteReader’s CEO and Co-Founder has for more than 8 years’ experience with start-ups and marketing mobile apps . The company’s Chairman has broad experience within consulting and management in tech start-ups and was an initial investor in Podio, which in 2012 was sold to Citrix (NASDAQ:CTXS).

Example of app being used
Example of app being used

Meaningful learning tool

Write to Read teaches children from the age of three to read and write with an easy to use make-your-own book application. Kids create their very own books by adding pictures, recording audio and writing text at their current level of written language-ability.

Adults can join in by writing the child’s words in conventional text at the bottom of the book‘s pages. When the child compares their own writing with the adult’s, correct spelling of the most often used words and elements of the written language begin to register with the child. This is “learning to read by writing”- a proven cognitive learning method researched and developed by the app’s creator and recognized and funded by the Danish Ministry of Education.

Write to Read books can be about anything the child finds interesting – toys, animals, holidays, family or their own creations based on images and drawings from the device.

The youngest children can use the recording function to tell their stories, which subsequently can be put into writing by an adult. Older children can benefit by using the app to learn a new language.

Books can be converted into PDF and can be sent as mail or printed as booklets.

Making a difference

Education plays an essential role in the economic growth and development of all countries. It improves the quality of life for each and every person. Yet, despite the enormous sums of money being invested in education, 15-20% children in schools lack the necessary skills needed to start or complete their education.

Based on extensive child cognitive learning research, years of practical teaching experience and IT know-how, WriteReader has created a teaching tool and application that, in an effective and meaningful way, improves the quality of education for all children.

Parents are the child’s first and most important teacher

Motivation drives successful learning. That is why learning to read and write for children, should be associated with fun, creativity and a sense of accomplishment. Writing and reading should be learned by doing, and in the company of loved ones - just like most skills. Nearly every child learns to speak by “trying to speak” with the encouragement and help of their parents. The phonetically written stories children creates using the app Write to Read are translated by parents, grandparents, siblings, teachers and other loved ones into correctly written language for direct comparison - just like learning to speak.

It needs to mean something

International studies and tests show that Canada, Australia and New Zealand are amongst the leaders in child reading ability. The three countries employ the “use and learn” approach to reading and have achieved much stronger results than countries like Sweden, Denmark, USA and England – nations that mainly begin reading with the traditional learning of the alphabet.

It is important that children understand why they do what they do, and essential that children experiment, as early as possible, with the written language without being held back by learning the alphabet.

Children being authors

To support our app Write to Read, we are developing the world’s first user-driven global sharing platform for pre-school and young schoolchildren. The platform will enable kids to share books they created with Write to Read by directly uploading them to the new platform.

The platform seeks to create a unique community where children, at an earlier age, can experience the gratification and joy of being writers and storytellers, through the authoring and sharing of their work with others.

The development of the platform is driven by extensive research performed using the app that demonstrates: when children write for, and share with a peer group, they are more motivated and learning becomes increasingly effective.

The initial version of the platform is expected to be completed by spring 2014.

Screenshot of publishing platform
Screenshot of publishing platform

International App review of Write To Read

Please visit our Press coverage page to read our reviews and press coverage in English, Danish and Swedish:

http://writereader.com/reviews-5/[link text]

Interview with Co-counder Babar Baig after winning Berlin Challenge Cup: http://1776dc.com/2013/11/22/writereader-helps-young-writers-get-a-very-early-start/

"write to read" being used in home environment
"write to read" being used in home environment

Timeline WriteReader

January 2011 – December 2012:

  • Primary-school teacher, Janus Madsen creates the children-development project - ”Write to learn to read.” Its goal is to support his pupils to read by writing on a computer.

  • Based on the “Write to learn to read” project, Madsen develops the idea for the iPad app Write to Read.

May 2011 – May 2012:

  • Janus Madsen is awarded a grant by the Danish Ministry of Science, Innovation and Higher Education to work with three researchers and an assistant from the Danish Pedagogue University. The team’s report creates the basis for further development of the app Write to Read.

December 2012:

  • Janus Madsen along with Babar Baig and Ulrik Jensen launch the company WriteReader ApS.

January 2013:

  • A Danish and US English version of the iPad app Write to Read is launched on the App Store for € 5.99.

February 2013:

  • Write to Read is promoted by Apple on its Scandinavian App Stores. Apple Education Denmark holds a number of conferences in Denmark where Janus Madsen and Babar Baig introduce the app.

March 2013:

  • Write to Read becomes "top crossing" app in the education category for the Danish App Store.

March 2013 – April 2013:

  • Janus Madsen leads courses on using Write to Read for 150 nursery schools in Denmark’s third largest commune.

May 2013:

  • Write to Read named “test-winner” in the category “Best reading and writing app” by Denmark’s largest daily national news media.

  • Write to Read is the “most sold” app in the education category on the Danish App Store.

  • Write to Read is approved to use as an educational resource by the Danish Ministry of Education.

June 2013:

  • Write to Read is nominated for “Innovation of the Year” by Ministry of Science, Innovation and Higher Education in Denmark.

  • Babar Baig invited to speak at Apple’s yearly RCT Conference in Scotland.

  • Swedish and UK English versions of Write to Read launched.

August 2013:

  • 10,000 Write to Read apps sold.

September 2013:

  • Write to Read is documented and aligned for the American market (K-5) Common Core State Standards (CCSS).

October 2013:

  • 100,000 books created using Write to Read.

November 2013:

  • Babar Baig wins Berlin Challenge Cup for Ed-tech start-ups in the category “Education” and qualifies for the finals to be held in Washington, USA in May 2014 .

  • Danish, Swedish and USA, UK English iPhone versions of Write to Read app launched on the App Store for €3.59.

  • Write to Read is nominated for a Danish App Award 2013 for the category “Children & Education".

December 2013:

  • iPad app is approved for the Kids Category on the App Store.

  • Development begins on a online platform for publishing books created within Write to Read app.

January 2014:

  • 200,000 children’s books created with the app.

Future timeline:

February 2014:

  • Pro-version of iPad app with new functions and targeted for schools and institutions released.

  • Pro-version creates new distribution and sales channels which include existing App Store.

March 2014:

  • Launch of online platform and community enabling children to publish their books and read books written by other children.

April 2014:

  • Freemium-version of the iPhone Write to Read app developed.

May 2014 – August 2014:

  • Marketing and promotion for the English markets to begin with focus on the USA, Great Britain and Australia.

June 2014 – September 2014:

  • Spanish, German, French and Dutch versions of "Write to Read" for iPad launched and marketed.

August 2014 – December 2014:

  • HTML5 version of Write to Read developed to support new platforms and devices.