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Kippy

The Pet Finder

Kippy –The Pet Finder is what all pet owners need to keep their pets safe. By using GPS technology Kippy keeps track of your pet through your smart phone, computer or tablet. It's never been easier!

Kippy –The Pet Finder is what all pet owners need to keep their pets safe. By using GPS technology Kippy keeps track of your pet through your smart phone, computer or tablet. It's never been easier!

Kippy Navy Patrol
Kippy Navy Patrol

Keep an eye on your pet

Kippy is a GPS tracker for pets with the latest technology available. The tracker is a small device designed to fit comfortably on the pets collar and also to resist water and intensive usage. Kippy connects directly to smart phones, computers or tablets through the Kippy application.

Kippy offers tranquility to pet owners and freedom for their pets. It is a product that eliminates the fear of losing ones pet.

Kippy is attached easily to all types of pet collars up to 2,5 cm. It works for both dogs and cats, and any other type of animal above 5 kg. The device comes in three different colors; blue (Navy Patrol), black (Black Guardian) and pink (Pink Angel).

The Kippy application has been developed for iOs, Android (Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean and KitKat) and Windows products. For products which are not compatible with the application it is possible to use "myKippy", a special webpage, from any device with an internet connection. The application has been studied closely in order to be user friendly and offer all the necessary functions that consumers are in need of. For instance, Geofence allows the user to create a virtual fence around any selected area and will be notified if the pet moves outside of the selected area. Proximity is a function that offers the direction to follow in order to reach Kippy, Kippy's relative position to the user and also at what height Kippy finds itself.

Kippy will cost €179 in most countries (prices can vary for reasons related to distribution). Kippy works in all of Europe, South Africa, Turkey and India with no additional costs when travelling within and to these countries.The tracking service is a annual service which the consumer decides completely autonomously whether to renew or not, for a cost of €30. The consumer pays the one time fee for each year he or she wants and then has a vast amount of trackings included.

Dog wearing Kippy Navy Patrol
Dog wearing Kippy Navy Patrol

The idea of keeping track of pets is not new, actually it has existed for some years. Why then is Kippy so special? There are three main reasons.

  • Technology
  • Brand
  • Timing

Technology

Kippy incorporates no less than three different tracking technologies who all complement each other and create truly advanced tracking device.

GPS is the chief technology which secures an unlimited range in which Kippy works. Using GPS means having a precise position of the pet whenever it wears Kippy.

In some situations however, GPS is not enough to guarantee the user a tracking experience which offers information instantly on the position of his or her pet. Therefore Kippy also includes Location Based Services (LBS), more precisely: GSM Localization. Kippy can locate up to 7 cell tower's ID's in its vicinity and send this information to a LBS service provider which in return sends us the approximate location of Kippy based on the cell tower ID's. This service is immediate and guarantees the user of Kippy to receive information on its pet's location the moment the app is turned on.

The third technology has been created to suit Kippy and the pet market specifically and has been named Smart Reckoning. Sensors inside of Kippy allow Kippy to go into energy saving mode; GPS is turned on only when Kippy moves.

Brand

Kippy is founded by Simone Sangiorgi and Marco Brunetti who both have an extensive background in marketing, advertising and brand management. They own their own agency in Milan since many years and work with clients who are major players in various industries. Their expertise has laid a solid base for the brand Kippy. Details, as well as the bigger picture, matter. Everything from the design of the product to the communication is thought through closely and nothing is left to chance. This renders Kippy a unique project which combines advanced and innovative technology with thorough brand management.

Timing

As mentioned above, there are several products that have attempted to break the market of tracking. But for various reasons, both technological and readiness of the market these projects have not been successful.

Kippy on the other hand finds itself with the perfect timing. With the explosion of usage of smart phones and the continuous minimization of technology the market has never been more ready for a product like Kippy. The Kippy team has larger ambitions than only the pet market, future Kippy projects include Kippy Pet 2.0 for animals below 5 kg, Kippy Kid for children and Kippy Luggage when travelling.


For investments larger than €500 we are delighted to give you a Kippy for free!

Kippy Black Guardian and Kippy Navy Patrol
Kippy Black Guardian and Kippy Navy Patrol

Kippy is in the very final stage of product development. We are adjusting the last details of the technology and testing for bugs. We are ready to launch our new webpage with our on online shop as well as campaigns in magazines and online. We have 10 distributors in Italy and we are also beginning to build our net of distributors abroad, where we have 25 countries and 70 distributors interested. We strive to be on the market 2014.

In the next couple of days we will post the updated business plan with all relevant data for the release in 2014.


For investments larger than €500 we are delighted to give you a Kippy for free!

Kippy stays attached to various types of collars
Kippy stays attached to various types of collars
Kippy for iOS, Android and Windows
Kippy for iOS, Android and Windows