Award winning Finnish innovation that helps hospitalized children to recover faster (and saves staffs time and hospital equipment). Pain-free & safe for child.
Innovative children's hospital clothing from a top 100 Finnish start up.
Speed up children's recovery time - Save medical staff time - Less hospital equipment wear and tear.
CEO/Founder Nina Ignatius on "40 Women To Watch Over 40" as mentioned by Forbes.
Beibamboo in TV/moving MEDIA links:
Leijonan Luola (Dragons Den/Shark Tank) Nina 10.4.2013
Main Swedish National news; TV-nytt Beibamboo, 2.1.2012
Min Morgon; morning TV, in Swedish; Årets designgärning 2012/Design Deed of the Year 2012
Main Morning TV, about Womens Innovation Awards (in Finnish); Huomenta-Suomi 10.6.2011
Vital cannulae and IV-tubes
One of the first medical interventions a small child is subjected to when becoming an in-patient is the insertion of an IV-tube or cannula. Why? This ensures vital hydration and allows for urgent medication to be administered intravenously as a small patient cannot be forced to drink or swallow drugs.
The smart design eliminates infection risk
Every time a cannulae or other device is removed and re-attached, the risk for infection grows. Our designs practically eliminate this risk.
IV-tubes and cannulae makes clothes changing at hospital difficult and time consuming
Our community design patented clothes take the tubes and wires into account through fully opening designs. As parents are not allowed to tamper with or remove tubes and wires, parents can themselves, instead of nurses, perform simple everyday tasks like changing their child's clothes or nappies, thus bonding with and actively care for their child. This frees up valuable time for staff.
Even if a parent is not available, our designs reduce the need from two nurses to one when changing clothes. Even for one nurse, clothes changing takes less than half the time, as the wires do not need to be removed and re-instated. (TTL study 2012)
Parental presence and touch is proven to speed up the recovery of a sick child
Studies have recently proven something nurses have long known; the direct involvement of parents can make sick children better faster than without parental touch and care.
"Physical closeness and emotional closeness are crucial to the physical, emotional and social well-being of both the infant and the parent. These include positive effects on infant brain development, parent psychological well-being and on the parent–infant relationship."
"Supporting parents’ abilities to interpret their infant and supporting their empowerment has significantly shortened the length of hospitalization (29), decreasing separation of the infants from family and home."
(Reference; Closeness and separation in neonatal intensive care, Acta Paediatrica Issue Volume 101, Issue 10, pages 1032–1037, October 2012).
Importantly, using our products, dressing/undressing the child does not cause the child any discomfort or pain that using regular children's clothes can do.
Why does a small child even need clothing in hospital?
Very small babies, especially those born prematurely, cannot regulate their body temperature. Bamboo viscose has silk like qualities that feels warm if the temperature is cool, and feels cool when the temperature is warm.
For the sake of the parent, seeing your child clothed instead of naked gives a reassuring feeling. This is the case especially for parents of prematurely born children, as they sometimes feel they fail to see their newborn as fully human, partly because of all the attached wires and tubes and partly because of the unfamiliar look of a preemie. The sooner a parent bonds with their preemie, the better.
"Isolation between parents and infants, often attributed to the complex technological support crucial for the infant’s viability, can place immense strain on parents leading to parents feeling less confident and more alienated from their infants and incompetent in the parental role." -(Reference; Closeness and separation in neonatal intensive care, Acta Paediatrica Issue Volume 101
Our designs have built-in folding mitts that prevent children from scratching themselves with their nails, thus possibly preventing infections. The mitts can also prevent a child from removing or fiddling with a cannulae or other attached wires.
What will you be funding?
We are welcoming funding to produce, market and distribute our Beibamboo hospital wear for prematurely born babies up to 3-year-olds.
Items sold directly where and when needed - from a vending machine at hospital?
As a trip to the hospital is rarely planned, we want to offer parents the possibility to acquire these garments at the hospital, sold from a vending machine, hygienically packaged and ready to wear. We are in discussions with charitable partners for them to also benefit from this project, as the used clothes could easily be passed on by the parents (voluntarily). We are eager to start the negotiations with hospitals and distributors as soon as possible.
What we will do with money raised
Beibamboo needs capital in order to learn the market profoundly and to establish partners in the healthcare sector, mainly hospitals and insurers. In order to do this we want to
forge reliable relationships with production and logistics
insure operative issues remain at high standards
secure production costs of the garments themselves
find and invite the best partners to operate the vending machine logistics
cover marketing costs
attend and travel to medical fairs and meetings
be able to remunerate the specialist involved
cover at least some of our own expenses
When will the clothes be available?
We already provide a range for prematurely born babies with the above-mentioned hospital friendly design features. You can also take a look at our consumer range www.beibamboo.com where you can purchase our prized items for babies aged preemie up to 3-year-olds. We also have retailers at Stockmann, Helsinki, DaJia in Holland, and Unique Plus in Kirkland, Washington.
When can you purchase from a vending machine?
We are hoping to see the vending machines piloted first in Chicago and then in California. By reporting your interest, you will receive updates as the project evolves.
The people behind Beibamboo
Nina Ignatius, CEO and Founder, has over 15 years of experience in design and branding, from studies and work in Paris, Tokyo, London, Sydney, Edinburgh and Helsinki.
Nina has a daughter who was born prematurely. She spent her first 8 weeks in hospital, much of it in an incubator. Nina found looking after her child's basic needs like clothing and nappy changing, was made virtually impossible due to the tubes and wires. Nina is also a board member of Netcycler, stuff swapping company.
There are many energetic professionals from marketing to healthcare specialists, who want this project to succeed. The company is not employing anybody else full-time yet, but the goal is to make Beibamboo a global success and bring its unique items available on a large scale. For more information mail us at email@example.com Please join us also on Facebook!
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