So why the hell this path?
Why don't we just go to Warner, or Sony and say "Here, here's a great product"
The answer is simple; It would be easy, if they were really interested in traditional capitalism, ai. SELLING A PRODUCT.
Those days are long gone.
The majors are now the people who work there. Their main priorities are not making money for their companies and their clients/partners(allthough they occasionally by fluke chance do that too...).
Instead the level of intrapersonal agendas and ingroup politics has so deteriorated the construct to the point where the recordlabels have become pointless whales, struggling like obese sealions for their survival. And the people within the structure are more concerned with their own paycheck than their loyalty to their employers.
Can an artist reach an audience today?
Spotify, iTunes, Amazon, etc.etc. are all open.
However, we are not looking at an equal playing-field.
The majorlabels having better clout, get better rates per click A LOT better rates. Some might wonder why.
Because they simply OWN more music. No mystery. Power.
Artists all get less money than the LABELS do. Simple gross-capitalism. The Biggest fish in the pond... etc.
Problem is; This destroys artistic incentive.
If attention and ego-boosting is all individual artists are looking for; Fine. The old construction will work for that.
But to build a strong solid firmament to deliver great fucking art and entertainment, in a capitalist world one needs hard cash folks.
Todays relic of a business entity, known as" The Recording Industry" is an obstacle to that.
They are inhabited by assholes, "nice people" or incompentents who just watch their own back and silently stall. Generally the do not give a fuck about the music or entertainment as a whole, and thsoe who have managed to stay within the busniess longer than 5 years have become cynical bastards as they have realise that ANYTHING can be sold.
Now the structure creates a base where these are the alternatives;
A. Produce any old crap that functions for formula-marketing. Don't invest yourself, and place your bet on your trust-fund while you do the Good-time-rounds at the summerfestivals. Be a happy go lucky attention whore and eventually disappear back to your trust-fund, model-job or PR/designer-job before the end of the month.
B. Produce great, solid, thought provoking and inspiring art, entertainment and the skill to deliver it.
We at House Of Dolving stick to option B.
Since the business of "Selling Music" has been rendered completely useless from a capital-accumulative perspective by the Majorlabels and actors like Spotify, an artist MUST tour.
The live arena provides opportunity for the consumer to enter and fully enjoy the purest interaction. It also provides a platform to sell hands on products like actual CD's, Tshirts and other art in connection to the "Artist".
The opportunities are plenty. Clubs and livestages are abundant. But unless you have solid marketing, you are not getting the gig. Fact.
To market is not really that hard. But it takes diligence and time, hence; MONEY!
Your buck here will make all the difference. We have 20 years of hard earned skill and experience. We have a pure unadulterated and unique LOVE for the art and the actual thing called Rock N Roll. We have the business network and the worldwide fanbase to create something really cool. Be a part of that.
We won't let you down.
Project location: http://peterdolving.bandcamp.com/album/thieves-and